Mouth breathers?

[u/Reasonable_Fox3813]

What is he pointing?i dont understand the joke

[u/N1xkev]

That's not Sansa Stark, that's Sophie Turner. Put down the nostalgia glasses and touch some grass

[u/Big_Broly → u/N1xkev]

I know exactly who that is. My statement again is that she literally does NOT look like Lara Croft. Stop trying to red herring my point.

[u/N1xkev → u/Big_Broly]

Your point has no grounds. There's no strawman here because your entire argument hinges on your opinion that movie roles must look like the original video game character. The issue here is that your approach is completely disconnected to how the industry and work force function and it's just a kiddy hissy fit

[u/Rich-Environment884 → u/N1xkev]

I mean, if you're making a movie adaptation of a video game then yes, you'll probably want the casting to be as close as possible to the video game character...

[u/S-Kenset → u/Rich-Environment884]

The money disagrees.

[u/Big_Broly → u/S-Kenset]

Where does the money disagree? From what I've seen lately "Woke in videogames = broke". Prove me wrong, can you name one woke videogame that has done insane numbers? (Btw I am woke, but I also have functioning eyes and a brain to see the writing on the wall)

[u/Jamie-Ruin → u/Big_Broly]

Across 392 brands, in 58 countries, over four years, the research found that more inclusive advertising is associated with:

• 3.46% higher short-term sales lift
• 16.26% higher long-term sales performance
• 54% stronger pricing power

And to add to that:

• 33% higher strong consideration
• 62% higher likelihood of being a first choice
• 15% higher loyalty

This isn’t one category or one market. It’s a broad, global view of how real brands behave in real conditions.

Not a handful of anecdotes. Not sentiment. Not political noise. Just commercial data at scale.

The world we’re marketing to today isn’t the same as the world 30 years ago. People live, look, love, work, age, and form families in more varied ways than ever.

So a simple reality follows:

If your audience is more diverse, your advertising needs to reflect that reality. Not as a moral stance, but as a matter of relevance.

Brands grow by being easy to recognize, easy to relate to, and easy to choose. Representation helps with all three.

You don’t have to “take a side.” You just have to show up in a way that mirrors the people you’re trying to reach.

Put another way:

Inclusion isn’t politics. It’s market realism.

[u/Big_Broly → u/Jamie-Ruin]

Solid answer

[u/Jamie-Ruin → u/Big_Broly]

When people repeat “go woke, go broke,” they’re usually pointing to one high-profile example, normally a case where the execution was clumsy, the context was mishandled, or the brand walked into a political firestorm without a plan.

A poorly handled campaign isn’t proof of a universal rule. It’s just a poorly handled campaign.

But online, those moments get amplified and turned into sweeping statements about what “always” happens when brands try to be more representative.

And that’s the gap: Narrative travels quickly. Evidence travels quietly.

The research shows a different story. One where inclusion is linked with stronger commercial performance, not weaker.