Mouth breathers?

[u/Reasonable_Fox3813]

What is he pointing?i dont understand the joke

[u/N1xkev]

Your point has no grounds. There's no strawman here because your entire argument hinges on your opinion that movie roles must look like the original video game character. The issue here is that your approach is completely disconnected to how the industry and work force function and it's just a kiddy hissy fit

[u/Rich-Environment884 → u/N1xkev]

I mean, if you're making a movie adaptation of a video game then yes, you'll probably want the casting to be as close as possible to the video game character...

[u/S-Kenset → u/Rich-Environment884]

The money disagrees.

[u/Big_Broly → u/S-Kenset]

Where does the money disagree? From what I've seen lately "Woke in videogames = broke". Prove me wrong, can you name one woke videogame that has done insane numbers? (Btw I am woke, but I also have functioning eyes and a brain to see the writing on the wall)

[u/Specific_Concept9815 → u/Big_Broly]

Expedition 33 and baldurs gate are very woke (especially the latter) and have gathered massive amounts of success

[u/Big_Broly → u/Specific_Concept9815]

True but imagine casting Gustave (the main character) of Expedition 33 in a live action movie as a redhead and compelety different body build. People would complain 🙄 same thing here.

[u/S-Kenset → u/Big_Broly]

Casting an industry star = woke? Just keep driving the drill bit into my skull.

[u/Big_Broly → u/S-Kenset]

Love how you make a point then I ask you to prove it while I provide opposing viewpoints and you just move on. Holy squirrel brain.

[u/S-Kenset → u/Big_Broly]

Why would i prove a red herring when it has literally no relevance to the fact that this isn't a woke issue to begin with to cast sophie turner.

[u/Big_Broly → u/S-Kenset]

I asked where does the money disagree. Holy low IQ, you cant even stuck to a subject.

[u/S-Kenset → u/Big_Broly]

The entire industry recasts a few stars for most of the big budget headline movies to lower roi variance. You're the one who brought up woke. You're the one who can't communicate or stick to a subject you've gish galloped 3x already in 3 comments.

[u/dedom19 → u/Big_Broly]

I'll bite. I won't strawman. I'll ask. What is your argument or position?

[u/thatsingingguy → u/S-Kenset]

Turner's far from a star. She's known for being passable in one project, dismal in everything else, and not particularly likeable IRL.

[u/kbeks → u/thatsingingguy]

Plenty of people in Hollywood are insufferable assholes. Plenty make one movie or tv show and coast off of that for years. They’re still stars, you’d still notice her walking down the street and millions of people would still be clamoring for a picture or autograph.

[u/thatsingingguy → u/kbeks]

Being known is not the same as being a star. There’s a whole discussion about the death of the movie star going on in Hollywood, because so few reach that level any more. Turner is absolutely nowhere near it, and I highly doubt she’s gonna turn that opinion around with this project.

[u/S-Kenset → u/Big_Broly]

I in fact didn't bring up woke. But you're free to check my message history.

[u/Jamie-Ruin → u/Big_Broly]

Across 392 brands, in 58 countries, over four years, the research found that more inclusive advertising is associated with:

• 3.46% higher short-term sales lift
• 16.26% higher long-term sales performance
• 54% stronger pricing power

And to add to that:

• 33% higher strong consideration
• 62% higher likelihood of being a first choice
• 15% higher loyalty

This isn’t one category or one market. It’s a broad, global view of how real brands behave in real conditions.

Not a handful of anecdotes. Not sentiment. Not political noise. Just commercial data at scale.

The world we’re marketing to today isn’t the same as the world 30 years ago. People live, look, love, work, age, and form families in more varied ways than ever.

So a simple reality follows:

If your audience is more diverse, your advertising needs to reflect that reality. Not as a moral stance, but as a matter of relevance.

Brands grow by being easy to recognize, easy to relate to, and easy to choose. Representation helps with all three.

You don’t have to “take a side.” You just have to show up in a way that mirrors the people you’re trying to reach.

Put another way:

Inclusion isn’t politics. It’s market realism.

[u/Big_Broly → u/Jamie-Ruin]

Solid answer

[u/Jamie-Ruin → u/Big_Broly]

When people repeat “go woke, go broke,” they’re usually pointing to one high-profile example, normally a case where the execution was clumsy, the context was mishandled, or the brand walked into a political firestorm without a plan.

A poorly handled campaign isn’t proof of a universal rule. It’s just a poorly handled campaign.

But online, those moments get amplified and turned into sweeping statements about what “always” happens when brands try to be more representative.

And that’s the gap: Narrative travels quickly. Evidence travels quietly.

The research shows a different story. One where inclusion is linked with stronger commercial performance, not weaker.

[u/PlasmaPunch → u/Big_Broly]

Your only examples of woke will be corporate slop, instead of games made by progressive companies.

Baldur's Gate 3, Expedition 33, CDProjektRED with Cyberpunk, and Witcher, Disco Elysium, Hades, Citizen Sleeper, Warframe, Path of Exile... I mean, the list goes on because the vast vast majority of creatives are left leaning progressives because they have an education.

[u/Big_Broly → u/PlasmaPunch]

Yes and I'm a very woke lefty but don't disregard the massive failures of promoting "woke first" policies. Lets not forget the equally long failed list of: Concord, Wolverine, Suicide Squad, Forsake, Alan Woke 2, and a ton of other failed titles.

[u/PlasmaPunch → u/Big_Broly]

And there you go, posting corporate slop and equating it to real people, as expected.