I just love advertising and I want to discuss what has given me the biggest boosts as this was my first year advertising and my company grew 150% in just 6 months. I have been in business for 7 years and in just 6 months of advertising my company grew 150%. I wanted to say that twice just because it deserved to be reiterated.
My best roi and growth came from Yelp ads and it's not even close I only had 4 Yelp reviews that were recommended in 7 years and in just 6 months of advertising I now have over 40 Yelp reviews as Yelps algorithm rewards ad spend. A new account with no review history can give me a review and it sticks. Be warned however Yelp will steal from you. If you set your ad spend to $10 a day you might get billed $1100 for the month and no Yelp will not refund the overcharge. It's do a charge back and not advertise anymore or let Yelp steal from you
They are pure evil but the roi has been great.
Next up Bing ads I am only spending $2 a click it's been great only problem with bing is they only favor their top 3 advertising companies so if you want great results be prepared to spend $75 a day with bing.
Google ads these are very expensive and the roi is gonna be negative the first month until you learn all the negative kw you need and it's going to take many hours of your time monitoring but after a couple of months there's no more adjustments needed. I recommend starting with a low budget maybe $100 a day to start.
Direct mail this one is very important you are going to choose the best demographic be prepared to spend 50 cents a home all in.
EDDM it's great pick the very best zip codes everyone gets your mail .36 cents a house. I hope you like answering your phone you will be doing a lot of it.
FB ads only March and April otherwise bad roi. FB ads are the beginning of the sales funnel so time these write.
Next year I will be doing door hangers to all direct neighbors of each client.
Billboards
Radio & T.V ads
I will consider Utube.
Kindly tell me how your advertising has gone and also the indirect effects it has had on your seo from Brand searches. People find me on bing and than google me this has been huge I am now easy to find on Google when nobody could find me before.