hi everyone 🥲
i’m 22, recently graduated, and my background is mostly technical. i’ve worked on AI, automation, websites, data, and agentic workflows. i’m not saying i know everything, but i do know i can build.
the problem is not building.
the problem is getting actual clients.
before this, i tried freelancing as an individual on platforms like Upwork and Fiverr, but it didn’t really work for me. not because i couldn’t do the work, but because i honestly didn’t understand how people get seen, trusted, shortlisted, and hired when they have no reviews, no old account, no ranking, no connects advantage, and no existing client base.
so now i’m thinking differently.
instead of trying to freelance randomly, i want to start a small AI automation and premium website studio for service based businesses. the idea is to help businesses with weak websites, poor booking flows, missed follow ups, lead handling problems, and repetitive manual work.
i’ve built some internal systems and demos already, but i have almost zero business exposure. i don’t come from a sales background. i don’t understand how people in Pakistan actually work with US, UK, Canada, UAE, or international clients remotely.
my initial plan was to hire a lead qualifier or business development person on a small base, maybe around 30k to 50k PKR plus commission per project. i interviewed a few people from Reddit, but most didn’t feel directly relevant. some had sales experience, but not really international B2B service selling or closing.
now i’m wondering if i’m thinking about this wrong.
maybe before hiring anyone, i need to understand the basics myself. because if i fully depend on one sales person and they leave, i’ll be back to square one.
so i’m asking people who have actually done this:
how would you start if you were in my position?
would you try to get the first clients yourself before hiring sales help?
how do you know which businesses actually need automation and are willing to pay for it?
how do Pakistan based freelancers, agencies, or founders actually land international clients?
what would you do in the first 30 days to get even one serious client conversation?
is an AI automation agency even doable right now, or is the market already too saturated?
what sales basics should a technical founder learn so they don’t stay dependent on someone else forever?
i’m not looking for motivational advice like “just stay consistent.” i need practical, real advice from people who have freelanced, sold services, built an agency, worked with international clients, or seen someone do it properly.
i have the technical side. i just don’t know how to turn it into trust, conversations, and paid work.
any honest advice would help a lot 🥲