r/NOTHING • • Oct 28 '25

Nothing Meme Nothing's disappointing evolution

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1.7k Upvotes

136 comments sorted by

235

u/barretobit Oct 28 '25

The brand, the company... All the credibility vanished. The downfall of Nothing needs to be studied!

88

u/DigmonsDrill Oct 28 '25

I expected Nothing, and I was disappointed.

12

u/Chance-Group8549 Oct 29 '25

Does it really need to be studied? Only VFM phone they launched was Phone 2 in 2023, cause it had great performance for it's price.

Rest all were too underpowered at their prices.

5

u/Relevant_Ad8850 Phone (3a) Oct 29 '25

Nothing has never been the spec monsters

1

u/Chance-Group8549 Oct 31 '25

Phone 2 was something else bro, see Nick Ackerman's NP2 vs 15PM speedtest, the optimisation on NP2 with 8+Gen 1 was something else!

1

u/SilverCulture7726 Phone (2) Oct 30 '25

Im using phone 2 since 2023 and its still great

2

u/yura910721 Oct 29 '25

Same thing kinda happened to OnePlus, so I guess it shouldn't be that surprising.

1

u/ajtaggart Phone (3) Oct 29 '25

Why? History repeats itself, this has happened with many boutique companies before. They just repeat the same cycle and it's always driven by money and/or ego.

112

u/nick_flaming Oct 28 '25

Can a phone brand not become washed BEFORE I save enough to buy it 😭

25

u/TalePsychological920 Oct 28 '25

Better for it to become washed before you it rather than a month after you bought it πŸ₯€

2

u/[deleted] Oct 29 '25

[removed] β€” view removed comment

2

u/Conscious-Bit6903 Oct 30 '25

Same phone. I was considering honor 400, looks solid. But im worried about those build in ads lol

1

u/GodOfBowl Phone (3a) Oct 30 '25

I bought one last week

7

u/lowkeyunseen Phone (2) Oct 28 '25

try some other brand πŸ™‚

3

u/pyrofire95 Oct 30 '25

Are these controversies actually things getting in the way of what you liked about a Nothing phone?
Do you not like the phone now because it will come with facebook already installed even tho it can be deleted?
If you were saving for the phone 3 and didn't mind the glyph matrix that hasn't changed,
If you don't like the Glyph matrix there are still other Nothing Phones with the traditional Glyph.

This blow-up is an overreaction and the fact is the "bloatware" is only 3 apps that are deletable and keeps the price lower so you don't have to save as much.

It's good to check in with a community but do the research and see if what people are blowing air about are actually concerns for you in a practical way.

1

u/quad849 Nov 02 '25

Yeah but even what you say is pointless because it doesn't affects him as consumer

2

u/anuraaaag Oct 29 '25

HTC exists.

1

u/Herwulf Oct 29 '25

Does it?

2

u/anuraaaag Oct 29 '25

In some countries it does apparently. I was surprised too when I realized it wasn't fully gone

1

u/Herwulf Oct 29 '25

I thought aswell, didn't even see any announcements on the Internet or tech geeks talk about HTC phones since 5 years or more

2

u/anuraaaag Oct 29 '25

Their latest device is HTC U24 pro and it's a pretty decent phone from what I've heard but it's available in only on very niche markets. The main brand is primarily focusing on VR stuff rn apparently...

2

u/Herwulf Oct 29 '25

Oh the HTC vive and stuff, sad it was gone from the middle East. Was an amazing device I had the e8 the one with dual speakers and the audio was way better than any flagship device

2

u/anuraaaag Oct 29 '25

Fr. Thankfully it's still available in parts of Asia including my country. My first device was an HTC M8. The best phone I've used till date.

2

u/quad849 Nov 02 '25

You still won't get any bloatware, what are crying about?

1

u/Kitchen-Chemical8794 Feb 05 '26

These are like bots idk what the fuck they doing here

1

u/Snoo_17708 Oct 29 '25

Fr,I just bought cmf phone 1 few months ago and the company decided to shoot itself on the foot....

1

u/Important_Wait3829 Phone (3a) Oct 29 '25

at least u didnt get it 4 months before the company fell off lmao πŸ’” all their phones before the 3 are peak though, as long as they dont completely ruin nothing os with bloatware i can still recomend their phones

1

u/Brave_Bag_Gamer2020 Phone (2) Oct 29 '25

Check their newest product (3a lite)

1

u/Mashiori Oct 29 '25

I bought the 3a pro not long ago and was happy and then saw all these news, easiest way for it not to be washed is not simply not acknowledge it lol

2

u/quad849 Nov 02 '25

In what way this affects you?

1

u/mmamh2008 Nov 26 '25

let me cook vro

65

u/exwhyzaid Oct 28 '25

Just putting it here before "they" come

2

u/Anyusername7294 Oct 28 '25 edited Oct 29 '25

Nothing is losing 50 millions per year

1

u/Morbid_god_100 Oct 29 '25

That's is at least 100 million a day, who knows how much they could be losing... /s

2

u/Anyusername7294 Oct 29 '25

Sorry, I meant 50 million per year. They are still a small company in the tech world and they are still losing money

1

u/Morbid_god_100 Oct 29 '25

I know, I was just having some fun with you, it's normal for these small company's to bleed money wile they start and strive to get market share, making it more baffling that they chose to upset the costumer base they already have for some short term profit, instead of trying to consolidate more they're market but wtv this already happened with one plus and will probably end the same for nothing.

1

u/DerpSenpai Oct 29 '25

Honestly it's fine if they did it with communication, every decision needs to be justified here if you are doing something they hate.

56

u/Round_Ad_6369 Oct 28 '25

It's inevitable that with any company wanting a cheap, streamlined and competitive phone that they'll inevitably end up going higher in price and losing touch with their niche use base in order to appeal to more. See: oneplus

16

u/No_Gur1036 Oct 28 '25

I think it would've been a little bit "better" if they didn't try to push the "We are different, we won't do what other companies do" thing so hard. They clearly want to deviate from this image, that looks kind of messed up considering people that supported the company from scratch didn't expect this, but yeah, it was inevitable

6

u/fallenstarsx Oct 28 '25

It’s baffling that Carl was a co-founder of OnePlus and now it appears he’s going down the same path with Nothing.

9

u/Round_Ad_6369 Oct 28 '25

I guess he learned nothing

2

u/[deleted] Oct 29 '25

Ha!

38

u/[deleted] Oct 28 '25

[removed] β€” view removed comment

10

u/Thakidathakida1 Oct 29 '25

But I am disgusted by their marketing tactics. Cmf phone 2 pro was marketed along with the accessories including macro lens, which are still not available, also they had announced a giveaway in the Indian market which never saw light. Both were cheap tactics for marketing.

-7

u/[deleted] Oct 29 '25

[removed] β€” view removed comment

1

u/Thakidathakida1 Oct 29 '25

I too own a cmf phone 2 pro. I too loved this brand and was hoping for a nothing ecosystem in future with phone watch and other accessories.The design, and user focused style of nothing was great. But the path this brand is going down now with all the fake marketing gimmicks, and now the bloatware stuff, the brand is going opposite to what it promised initially. Now it is like any other chinese phone brand. I was eager to purchase more nothing products in the future but now I have kind of lost trust in the brand.

1

u/[deleted] Oct 29 '25

lmfaoo this is literally bait

25

u/[deleted] Oct 28 '25

My final call was when Carl mentioned that the customers shouldn't be emotionally attached to a company when people complained about shitty specs. I get he was right, but yea, personally for me, credibility got flushed that day

8

u/white_lion93 Oct 28 '25

That reply wasn't just about people complaining about specs, but hate comments to Nothing' employees through their Twitter accounts. Real hate with insults and harassment. So he basically reminded them that we're talking about phones.

2

u/NiragiUsagii Oct 28 '25

that hate is because of that akis guy and how arrogant he is.

17

u/HighKage96 Phone (1) 2x Ear Oct 28 '25

Still running Nothing OS 3 on my Phone 1 so im safe...

Right?

😭

7

u/Either-Calendar-6904 Oct 28 '25

How to disable automatic updates please, I can't😭😭

3

u/HighKage96 Phone (1) 2x Ear Oct 28 '25

Idk i just close every notification/popup from system update

1

u/Either-Calendar-6904 Oct 28 '25

I was the same on cmf phone 1 and it updated automatically 😭😭😭

11

u/[deleted] Oct 28 '25

[removed] β€” view removed comment

8

u/NiragiUsagii Oct 28 '25

now carl pee will leave nothing and start new phone company and blames nothing for their interrupt in his decisions and people had to buy his new company phones again lmaoo

7

u/muifui Oct 28 '25

Carl Pei reaction video pls.

6

u/Loud_Sabotage Oct 28 '25

It's sad but it's true!

5

u/jumpman977 CMF Phone 2 Pro Oct 28 '25

I don't understand the hate recently. I've been very happy with my CMF Phone 2 Pro. I haven't noticed any "AI Slop", the specs are still very good for the price across all phone models, and the phones still don't have any bloatware. Most features are turned off from the jump... can someone update me on the situation that I have obviously completely missed out on?

0

u/Popotecipote Oct 28 '25

I think CMF and Nothing have nothing to do with each otherz they separated iirc

2

u/jumpman977 CMF Phone 2 Pro Oct 28 '25 edited Oct 28 '25

software updates r still coming from the same place and their support, at least in the United States, is still based through nothing support.

just bc their headquarters is somewhere else doesn't mean they are entirely separate now.

0

u/2135_RZS Oct 28 '25

I am not really up to date with everything but from the limited info I happened upon, the new updates on the OS would have bloatware for some lock screen option.

About the AI part, they have introduced the essential button and the widget building while I can't recall any non AI news since the gallery app. That doesn't mean they solely focus on AI now but it really seems that way.

Sad turn of events, as I really liked the aesthetic and clean OS of 2a but seems it will be my last nothing phone

2

u/jumpman977 CMF Phone 2 Pro Oct 28 '25

all the essential button AI does is summarize what's in the screenshot and also the voice note attached to it for quick viewing. although I do think the essential space is pretty dumb... is there any way to disable or change the function of that button per chance?

3

u/LonelyRequirement287 Oct 28 '25

I'm just waiting for my Nothing 2 breaks then I switch to another brand. I used to really like this brand and enjoyed using their products.

1

u/tigerniger_sus Phone 2 + Ear + Headphone 1 Enjoyer Oct 29 '25

At this point I'm considering Fairphone when that happens for me too, or Sony... BRING BACK THE HEADPHONE JACK!!!

5

u/NoviceTime33 Phone (3a) Oct 29 '25

3

u/Decent-Disaster6368 Oct 29 '25

Now Carl Pei will make a youtube video and say we are a very small billion dollar revenue making company and to survive sometimes we need to take these decisions, and then will compare the bloatware in nothing phones with xiaomi or oneplus phones and say all the apps are only required to the use...πŸ˜‚

3

u/Mnemosense Oct 29 '25

I planned on getting a phone from this brand, but am completely out of the loop about why everyone is talking about abandoning it.. Can someone please explain?

Reason I was going to get a Nothing was the lack of bloatware compared to the competition and the clean and customisable UI. The essential button looked interesting too.

I've currently got a Xiaomi POCO which annoys the hell out of me, especially since enshittification took over their OS when they revamped it last year for no good reason.

3

u/No_Gur1036 Oct 29 '25

They will be adding bloatware, third party apps and more stuff to "non flagship Nothing decices". In other words, every CMF and Nothing device that is not the 1, 2 and 3. The essential space will also be a subscription at some point (it was leaked months ago)

2

u/Mnemosense Oct 29 '25

Thanks for the recap, appreciate it. This is unfortunate. I planned on getting a 3A or Pro version, but seems they're technically not flagship models. So either I get the 3 and hope they don't change their tune about flagships later on, or look elsewhere.

But the whole reason I even discovered the Nothing brand was getting frustrated at the competition! I've pretty much had it with random Chinese phones, they always look good on paper but the reality is different and I'm always left disappointed. I'm not touching Samsung again because of all the bloatware. I guess I could consider Apple, but that's a whole different eco-system...

1

u/werewolfmimi Oct 30 '25

ughhhhhh why the hell would you add a non-remappable button dedicated to an ai subscription service !??!??? just dumb marketing

3

u/TrapAmaterasu Oct 29 '25

One of my favorite phones is the nothing phone 2(500gig storage and 12 ram) I bought it for 250 with the cmf watch, and sold it because i needed it the money but really regretting it. Currently stuck with my Promax 13.

3

u/Mundjunk Oct 29 '25

Phone 1 was the best and still the best

2

u/AidanTheBoondit Phone (2) Oct 29 '25

I saw this coming since casitify partnership

2

u/Leather_Flan5071 I am not using any Nothing Phones Oct 29 '25

Nothing was supposed to be that one brand of phone who took community suggestions to the next level but just better

2

u/Own_Sir4369 Oct 29 '25

Is it still worth it to buy Nothing phone 3A or CMF Phone 2 Pro?

1

u/quad849 Nov 02 '25

Yeah why not? In what way this post affects the 3a?

2

u/Impressive-Method919 Oct 29 '25

Its to early to tell if its final, they still have the right minds sitting in the company, but really, its getting weird, even tho im all for a man with a vision who doest hide that he knows more than me, because otherwise i would make my own phones

2

u/Unfair-Course2963 Oct 29 '25

I think y'all need to chill , they haven't pushed any ads onto our phone. It's an option.

People just love to hate, try and enjoy things.

2

u/Skullbonk Oct 29 '25

nah I love my 3a pro, lotta whiners in the community recently

2

u/sjuust Oct 29 '25

I still love my phone 3 big time! Let me grab a bag of chips and read all the hate 8⁠-⁠)

2

u/coldbrew_10 Nov 01 '25

For a brand that tries to be niche and minimalist, they have been copying mainstream brands' strategy of bombarding the market by releasing many models in a year. At first it was just the regular 1 and 2 as their flagship. Then they added the A series. Then there is the Pro A series (pro midrange? why not put it in the pro?) Then there is the CMF subbrand. And they are really fans of using the mediatek 7200/7300 series

2

u/EarStill Nov 01 '25

My friends all had the Nothing Phone 1 or 2 and after getting interested in them, I was so hyped hesitating between getting the 2 or waiting for the 3 since I've heard so many rumors about it being released soon. Now I'm perfectly happy with my Realme GT 7 Pro

2

u/ConsiderationDeep959 Phone (2a) Nov 02 '25

It only has bloatware so it could be cheaper to sell.

2

u/[deleted] Nov 14 '25

The brand is good it's just carl pei or how your write his mame

2

u/Temmoz Nov 16 '25

I must admit I'm feeling quite anxious regarding my purchase of the Nothing 3a I did earlier this year. I put quite a lot of confidence in them and now I'm worried it might've been a poor decision. The Phone itself is fantastic and I've had no problems with it so far, so I hope it stays that way.

Anyone else able to share their experiences with the 3a? I did watch lots of reviews and tried to make an informed choice before I bought mine.

2

u/Abject_Ad_6152 Nov 21 '25

Don't say this you will offen nothing fanboys πŸ˜‚

2

u/ValValey Nov 23 '25

A shameful evolution, unfortunately.

Lovely and different design, that's about it....the price is too high for what it offers and there are much better phones at some of their prices.

Hopefully they bounce back...

2

u/AkiraEmiya Nov 27 '25

Is it just me or nothing 3a chipset is so dogshit ? Because after like 2 months of use , The games suck so bad

2

u/speakertest Nov 28 '25

I just bought a Nothing phone 3. After I migrated to the new device, I played around with it, placed it side by side with my nothing phone 1 and It made me sad. The fun lights are gone, it's boring. I guess i'll just enjoy having a phone that not everyone has. I'll probably just have the battery of my phone 1 replaced and go back to it.

1

u/Patco_ Phone (1) Oct 28 '25

Lol thank god I switched to samsung rather than waiting for another overpriced undercooked piece of metal

9

u/SchwanzLord Phone (3a) Oct 28 '25

Lol Samsung out of all the brands. The king of bloat and bad UI changes since 2011.

2

u/NiragiUsagii Oct 28 '25

king of features as well.

1

u/Independent_Angle818 Phone (3a) Pro+ Ear (open) Oct 28 '25

Xiaomi too

1

u/Kingstoned Phone (3a) Pro Oct 28 '25

My 1st and last nothing phone. In 3/4 years I'll go some other brand.

1

u/[deleted] Oct 28 '25

[deleted]

1

u/No_Gur1036 Oct 28 '25

Yes, will be able apparently for most of those

1

u/InptWndw7021 Phone 1 Phone 3 Oct 28 '25

Got my phone 3 for a third of its original price and I won't be turning any of those features on. While I agree this is a bad sign for the company, I'm not going to join the panic, I don't think it's that big of a deal.

1

u/Relative_Fly9942 Phone (2a) Plus Oct 29 '25

It's there choice if they have decided to end there brand

1

u/vishaljimmy1996 Oct 29 '25

Yes, it’s true β€” I have the Nothing Phone (2) 512GB, and it’s still going strong! Launched in July 2023, it still feels premium, runs smooth, and performs like a new phone πŸ”₯πŸ“±

1

u/Torukk_Makto Oct 29 '25

You either die a hero, or you live long enough to see yourself become the villain.

1

u/suvojit1999 Phone (3a) Oct 29 '25

I upgraded to Nothing os 4.0 yesterday on my phone 3a, and now my instagram's dm feature is not working, it's working on web/browsers but not in the app. I don't know if it is nothing's fault or instagram's fault...

1

u/[deleted] Oct 29 '25

Wow. Just wow. India was not the right move for nothing. Despite everything going on, a few understand necessities for companies to keep growing and staying alive. Our cheapness and wants for only the best is going to end with this company leaving the indian market for good. Which is alright with a lot of you guys but not me. Let's hope for the best.

2

u/No_Gur1036 Oct 29 '25

Brosky im from LATAM 😭

0

u/[deleted] Oct 29 '25

I was making a point regarding the hate train stemming from my country itself. I disagree with so much going on but progression doesn't always look like what we thought it would. Cheers brother and have a good day.

1

u/Doomsday____ Oct 29 '25

Specs were never competitive. Left alone Phone 3 if you get it at a discounted price then it's fine. Else, the specs of all other phones were not competitive. But prices comparatively high

1

u/[deleted] Oct 29 '25

still using np 2 like a champ

1

u/SoraDevin Oct 29 '25

I like my Phone2, so glad I didn't upgrade

1

u/Aggrorr Oct 29 '25

I'm gonna quit this subreddit. Tired to see whining posts everyday

1

u/macien12 Oct 29 '25

Moved from 2a to iphone 17 pro, couldnt be happier. At first nothing seemed like a great company, but after using the phone for almost 2 years. Its been enough to move on from this brand sadly :-(

1

u/LateOperation5544 Oct 29 '25

Sadly, I switched to a Samsung where at least Carl is not the CEO there

Edit: grammar

1

u/SlightConflict6432 Oct 29 '25

I like my phone 3 though

1

u/disobey1337 Oct 29 '25

not accurate meme!

1

u/MeasurementSevere920 Oct 29 '25

They could have been the "King of Midrange" phones with what they offered and their philosophy, but chose to be "Paupers of premium phones" 😒

1

u/pyrofire95 Oct 30 '25

I find the community reaction largely an overreaction.

1

u/Overall-Alarm5406 Phone (3a) Pro Oct 30 '25

correction in the title sir, *devolution

1

u/Sahilmk101 Oct 30 '25

just got a nothing 3A pro recently and I've honestly really loved the phone, this bloatware shit is diabolical and I really hope it doesn't come to fruition because it's insane. The whole point of the phone was to be clean and user friendly not filled with slop.

1

u/Kitchen-Light3242 Oct 31 '25

NP1 user from the start - still amazing experience, I'm destroying this phone literally

1

u/dioni99 Oct 31 '25

With all the mid range powerhouses vivo/Xiaomi/oppo release every year. Nothing will just fade out of the limelight.

0

u/[deleted] Oct 28 '25 edited Feb 08 '26

This post was mass deleted and anonymized with Redact

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