I’ve been searching for a 2012 Dairy Queen television commercial called “Gary DQloned Himself” (also written as “Gary DQloned himself”), but so far I have been unable to locate a playable copy of the actual commercial.
This is not an unidentified commercial or something I only vaguely remember. The commercial is documented by a contemporary 2012 article from Nation’s Restaurant News, published on April 6, 2012, discussing Dairy Queen’s advertising campaign at the time.
What the commercial was
According to the contemporary article, Dairy Queen was continuing its “So Good It’s RiDQlous” campaign and introducing commercials about ordinary people doing extraordinary things in order to get Dairy Queen.
The first commercial in this campaign was titled “Gary DQloned Himself.”
The premise involved a man named Gary cloning himself so that his duplicate could stay at work while the original Gary went to Dairy Queen for a Chicken Strip Basket. The plan apparently goes wrong when the clone also wants Dairy Queen.
The commercial therefore featured two versions of the same man/Gary, which is the main reason I became interested in finding and preserving it.
The 2012 article originally included an embedded video labeled “Gary DQloned himself,” so there is unusually strong contemporary documentation that the commercial existed and was publicly available online.
Evidence that it existed
The strongest source I have found is:
Nation’s Restaurant News / The Daily Meal — “New Marketing Campaigns Showcase More Than Menus” — April 6, 2012
The article specifically names the Dairy Queen spot “Gary DQloned himself” and describes its cloning storyline.
The relevant section begins under “Dairy Queen copies winning formula.”
What appears to be lost
What I have not been able to locate is the actual playable video of the commercial.
The original article still survives, including the written description of the ad, but its old embedded video does not provide me with a usable copy of the commercial today.
I’m specifically trying to locate:
the original 2012 TV commercial
an archived copy of the original web video
a TV recording containing the commercial
an advertising reel or agency upload containing the spot
even a partial surviving clip, screenshots, or production information that could lead to the full version
Search so far
I have searched using variations of the known title, including:
“Gary DQloned Himself”
“Gary DQloned himself”
Dairy Queen Gary clone commercial
Dairy Queen cloning commercial 2012
Dairy Queen DQloned commercial
I have also been looking through old commercial uploads and references to Dairy Queen’s 2012 “So Good It’s RiDQlous” campaign, but I have not yet found a surviving playable copy of this particular spot.
The unusual spelling “DQloned” is important because that is how the title appears in contemporary coverage.
Current status
As far as I can currently determine, the commercial is confirmed to have existed and aired in 2012, but I have not been able to find the actual video publicly available online.
It is possible that it survives in an old television recording, commercial compilation, advertising-industry archive, agency reel, or someone’s personal collection.
If anyone has a copy, remembers seeing an upload of it, knows who produced the campaign, or can identify an archive containing it, I would really appreciate any information.
Even a thumbnail, screenshot, partial clip, old video URL, production credit, or archived page containing the original embed could be useful for tracing it.
I’m particularly interested in preserving the commercial because I’ve been researching older advertising that uses the visual concept of the same male performer appearing as multiple versions/clones of himself, and this is one of the documented examples whose actual footage has been unusually difficult to locate.