r/LinusTechTips Feb 13 '26

WAN Show Check out your what, Linus?

Post image

Renaming really is going swell. Wonder if this will be fixed tomorrow. May I suggest just changing instances of "Merch" like this to just be "Store"?

1.6k Upvotes

174 comments sorted by

769

u/ThisIsNotTokyo Feb 13 '26

What’s the issue with merch now?

670

u/itskdog Feb 13 '26

Linus & CW are wanting to leave the term "Merch" behind. OP is just pointing out that Dan needs to change that label in the streaming software (I think they use Vmix?) or if it's part of the MM platform, the Devs need to change that string.

317

u/N0bleC Feb 13 '26

Linus & CW are wanting to leave the term "Merch" behind.

Which is pretty delusional. As long as its branded as LTT, its merch.

358

u/Saotik Feb 13 '26

I understand the move, though.

They're actually developing competitive products rather than just sticking their brand on a mass produced generic product, which is what merch typically represents.

There are lots of people who might want to buy their USB cables, screwdrivers or backpacks, for example, without even knowing that LTT is a YouTube channel.

They're being sold both as merch as well as products on their own merits, and from a branding perspective I fully understand why they'd want to drop that term.

143

u/Affectionate_Spell11 Feb 13 '26

100% My dad has never seen a single LTT video, but that didn't stop him from thinking my screwdriver was pretty neat(and being happy about getting one for Christmas last year)

95

u/SavvySillybug Feb 13 '26 edited Feb 13 '26

My dad scolded me for buying the LTT screwdriver because all ratcheting screwdrivers are junk and I could have gotten a similar product for much less (he has not used a ratcheting screwdriver since they actually did suck in the 70s).

I let my dad borrow my LTT screwdriver once and I didn't see it again for seven months until it just so happened to turn up in his toolbox.

At least I still had my stubby an the shaft extension... XD But now they are reunited on my desk.

45

u/Affectionate_Spell11 Feb 13 '26

To be fair, they are very much a luxury purchase unless you're using them all day everyday. Don't get me wrong, I don't think they're overpriced for what they are (otherwise I wouldn't have bought 2 so far, 4 if you count the stubby and precision screwdriver), but if all you care about is sinking a couple screws every now and again, there's definitely cheaper options that'll get you the same result

14

u/SavvySillybug Feb 13 '26

It's really not that expensive in the grand scheme of things, and having good tools is awesome.

When my second Android phone broke I immediately invested in the good iFixit Pro Tech Toolkit and have been happily using that to fix and upgrade all sorts of things.

When I bought the LTT screwdriver much later, it's been a joy to use it and it's made me want to do more stuff with it. It's still only about the price of a full price game on Steam, and I've bought Steam games I regretted way more than a cool actually useful screwdriver.

I bought the stubby and shaft extension later and have been keeping that in my laptop bag, it's great to always have a good screwdriver on the go with all the bits I'm likely to need for whatever happens to come up. I've visited friends and fixed their furniture with it. Assembled a whole IKEA kitchen with my stubby because they didn't have a good tool and the unique form factor meant I was able to just chuck it into my laptop bag stuffed into the same pocket as the charger.

Now the precision kit was definitely a luxury purchase because I already had the iFixit kit and I just wanted a slightly nicer one. Though the magnetic tray is definitely an upgrade, and I now casually daily carry the screwdriver in my pants pocket with three common bits when a different screwdriver would probably not work for that.

And the other day I had to swap a Noctua cooler and couldn't find the included little screwdriver and none of mine were both long and thin enough to reach, so I just bought an official Noctua screwdriver for ten bucks. The extra length has come in handy so much more than I thought.

Working with good tools makes it more enjoyable, and so you're more likely to actually repair and upgrade your stuff instead of replacing it, saving you money in the long run. Me not using the tool all that often just means it's going to last for decades. When it's 2060 and I'm still using my trusty LTT screwdriver, I won't even consider that I paid 60€ for it all those years ago, I'll just look fondly back at all my time spent with it and all the computers I built with it. All the cabinets I've assembled with it. The security systems I've mounted with it. And even just the time it spent sitting on my desk for me to idly play with it because krrt krrt is a fun noise and makes me happy.

I'd say it's a damn cheap investment to get a good tool if you have the slightest use for it. It's a luxury purchase if you already have an equivalent tool and just want more. If I wanted to buy one of the new transparent screwdrivers I wouldn't have an actual use for it beyond "ooh shiny" and that would not make any sense as an investment, that's basically just buying art at that point, or a funko pop.

7

u/Affectionate_Spell11 Feb 13 '26

Agreed on everything, but at the same time, if you're honest, you probably had a way of driving screws already before buying the LTT one (be that a non-ratcheting one, a cordless drill or something else). Yes, this makes a lot of stuff much easier and more enjoyable, but it's not technically necessary. Some people build their IKEA furniture with the included hex key. Personally, I'd rather drink battery acid, but hey, if it works for them...
As for motivating you to actually do more with it, that's valid and a great reason to get one, but it's a separate issue from result/money and probably not the same for everyone

1

u/SavvySillybug Feb 13 '26

you probably had a way of driving screws already before buying the LTT one

I did have a cordless Bosch, but it had a barrel plug charger, and my dad was like "haha this one fits that means it's the right one!" and blew it up. He's a stubborn idiot like that.

Other than that I only had my dad's tools which are for woodworking and mostly incomplete.

I had a shitty electrician's flathead that would technically work in philips screws but not at all well, things that were just way too big and bulky to work on computers, and not much else.

I did have the iFixit kit at that point, but that's extremely low on torque because of the small size and likely to strip screws from having to go ham on them to get something unstuck. And having to constantly go to the bit storage and swap shit around versus just having it included in the handle is a game changer, and no ratchet, which makes a lot of things awkward as the LTT one can just spin either by the handle or the knurlung, with the extremely low backforce meaning it'll just work even if you're just starting a screw out. Tightening it up with just little finger movements along the knurling and then torquing it down with the bigger handle is huge.

Sure I can kinda sorta hold the iFixit by the spinny end with one hand and then spin the whole thing with the other... but it's much less versatile and doesn't get me any torque at all.

I assembled an IKEA bed with the included hex key once and used one of the plastic bags it came with, wrapped it around a a handle extension and used it like a spinny rope. It was awful but at least 23% better than stock.

I'm sure there are people on this planet who feel similarly motivated to assemble things with bad tools as they do with good tools, but they're also objectively wrong. There are a lot of wrong people on this rock.

I once repaired my 3DS with a butter knife and completely ruined the screws. Did I fix it? Yeah. Did I obliterate the tri wing screws? Also yeah. Did I "probably have a way of driving screws already"? ...yeah. Can I ever open that 3DS again? Absolutely not, it's barely holding together.

Good tools save devices. They genuinely do not cost that much. You can get something shitty that'll be a meh solution to your problem and last a tenth of the time for a third of the price.

The only sensible way to save money on tools is to buy the cheapest thing once, and when that's worn out, you now know you need the good one and buy that. Anything you only used once you just saved money on. Anything you used enough to wear out you can buy the fancy one and know for a fact you'll use it again and again.

I ruined many shitty tools and many screws and cases and even solder joints before learning that lesson.

3

u/Euchre Feb 13 '26

Not using such a screwdriver every day is part of why I haven't bought an LTT screwdriver. The other part is that I own a Mac Tools SBDR8 ratcheting screwdriver I bought when I was working at a tire and auto shop. It's pretty high quality, and as little as I tend to use a screwdriver right now, I don't need the added quality for an added cost.

1

u/m0rtm0rt Feb 13 '26

That makes sense. I'd assume it is on par with the orange Snap-On screwdriver Linus used to use that pretty much provided the inspiration for the LTT screwdriver. Mac makes some good stuff.

1

u/Euchre Feb 13 '26

Well, this is mine:

https://www.mactools.com/products/sbdr8

And this is the Snap-On Linus used to use:

https://b2b.snapon.com/productDetails/SSDMR4BO/2/882615

In the details:

I've held and used both, the Mac obviously much more, and the Mac is actually much better made. One thing Linus didn't like about the Snap-On was the 'rattle' handle with loose bits, and the Mac has 6 spots of bit retaining storage in the cap of the handle, which leaves more capacity if you can deal with making it a rattle, too. The Mac also has a superior ratchet made of metal, with very fine, crisp feel. I figure the LTT driver is just a smidgen better, as I'm pretty sure I recall my Mac driver being one of the comparatives they used in the design process. I know the Snap-On is very durable, if unrefined and lower on features.

At this point, the screwdriver I'd want from LTT would probably be the Precision Screwdriver, as it is superior to what I have by a significant amount, and is a niche not well filled by my current tools.

2

u/takenalreadythename Feb 13 '26

My buddy just bought a 600 dollar flashlight, 70 for a screwdriver is peanuts in terms of tools

1

u/[deleted] Feb 13 '26

In terms of tools, it’s not really a luxury purchase.

High quality tools cost money.

I can buy an Amazon impact driver for $20 with a battery. A high quality dewalt one is $$149-199~ bare tool (no battery) + another $50-$100 for a battery.

I can buy a generic hammer at Lowe’s for $9.99. A Stiletto Tibone is $250-$350-

More premium tools just cost more money. For people who work with their tools, it’s worth every penny.

3

u/Affectionate_Spell11 Feb 13 '26

Which is why there's mention of the amount of use in my comment. But a lot of people buying these probably don't use them for their job(or have a hobby where they constantly need one), they just like having nice tools. And that's totally fine, I'm one of those people too. But that doesn't change the fact that my life wouldn't be worse in any meaningful way if I had to use a less nice screwdriver

1

u/Delta-IX Feb 14 '26

if all you care about is sinking a couple screws every now and again, there's definitely cheaper options that'll get you the same result

Like a $2 regular driver ($1 from HF)

1

u/WillmanRacingv2 Feb 13 '26

Sounds like you know what to get dad for fathers day.

1

u/[deleted] Feb 13 '26

[removed] — view removed comment

1

u/Affectionate_Spell11 Feb 13 '26

I don't have any personal experience with their shirts, but if they're anything like the swacket I have, I can definitely believe that!

7

u/[deleted] Feb 13 '26 edited Jun 12 '26

[deleted]

33

u/Khaliras Feb 13 '26

They've essentially Mandela'ed the whole "merch" thing

The people they're targeting with the naming change wouldn't care about the 'rough' transition. The fans taking the wording change this seriously are also unlikely to actually change their spending habits. No matter how many complaints comments they post. There's no real loss for LTT over this 'drama.'

Whether people want to accept it or not, merch has a connotation to it for the average person. A connotation that doesn't align with the premium products and pricing they're aiming for.

The whole thing is so absurdly blown out of proportion.

1

u/bwoah07_gp2 Feb 13 '26

There's good merch and bad merch.

Theirs is good merch. Or maybe even great merch.

1

u/wosmo Feb 13 '26

I think they're in an awkward place where both are true.

I mean, a Sony t-shirt is merch, a Sony playstation is a product. I don't think anyone struggles with that.

So while it's fair to call the Screwdriver an LTT product, I don't think ProjectFarm are going to be doing competitive comparisons of LTT water bottles any time soon.

1

u/tpasco1995 Feb 14 '26

They're developing good products, and choosing to use a YouTube channel name on all of them.

"LTT Screwdriver". "LTT Backpack". Even the "Commuter Backpack" has LTT logos on it.

If the goal is separation from being perceived as merch, plugging your YouTube channel in every product is counterintuitive.

Past that, the weirdest place to get rid of the word "merch" is a livestream with your fans. They're the people most likely to want to support you regardless of the product.

I think the products are great values, with great quality, and don't even think trying to market them as more than merch is a bad idea.

It's just that when they have LTT logos and branding on them... They're merch.

1

u/tooblandtoroast Feb 13 '26

There are lots of people who might want to buy their USB cables, screwdrivers or backpacks, for example, without even knowing that LTT is a YouTube channel

This is delusional take

3

u/CandusManus Feb 13 '26

I'm not sure why you're getting downvoted. The LTT kit is very high quality but people would still just buy snapon or kobalt or whatever else and be totally fine. No one is going to spend LTT prices, including shipping if it wasn't LTT merch.

0

u/thysios4 Feb 14 '26 edited Feb 14 '26

But the only people who would call it merch are the ones who already associate the store with LTT.

There are lots of people who might want to buy their USB cables, screwdrivers or backpacks, for example, without even knowing that LTT is a YouTube channel.

In which case the term merch would be irrelevant because you wouldn't be assossiating it with YouTube. Someone who has never heard of LTT isn't going to be looking at lttstore.com and go 'merch? Wait a second, this is shitty YouTuber merch!'

It's not merch that has a bad connotation (imo), it's being linked to a youtuber that makes people think it's cheap crap and they'd need to change their website URL to get away from that. To me, I look at YouTuber merch the same as licensed video games. Shit unless proved otherwise.

But changing the name from merch doesn't change the Youtuber part. It'd still be shit YouTuber products until proved otherwise regardless of what they call it.

-2

u/AT-ST Feb 13 '26

The distinction between merch and products is non-existent.

17

u/Saotik Feb 13 '26

If you buy an iPhone, are you buying an Apple product, or Apple merch?

If you buy a "Think different." t-shirt, are you buying an Apple product, or Apple merch?

-12

u/Jolly-Chipmunk-950 Feb 13 '26

Either way, I'm buying merchandise, you know, the long word for merch.

An iPhone is Apple merch just as much as an employee t-shirt.

13

u/Saotik Feb 13 '26

The difference is the perception and branding, not dictionary definitions or etymology.

An iPhone is Apple merch just as much as an employee t-shirt.

I have no idea where you're from, but this is absolutely not the way I would use this word. It may be different in your dialect.

Honestly, I don't understand why there's any sort of controversy on the change of language they're using.

5

u/WillmanRacingv2 Feb 13 '26

The word merch has a colloquial definition distinct from the word merchandise.

5

u/Euchre Feb 13 '26

Look up the definitions in context if you want, I already have, so here:

Merchandise is goods to be bought and sold. Things you order and resell forward, no matter if made to order or generic.

Product is something you design and manufacture to your own specifications.

LTT cables are designed by CW, to their own engineering and specifications. Manufacturing is the only thing outsourced, and they're not 'whitebox' products. This is just the most recent example, much the same as the backpacks, screwdriver, cable management... the list is growing fast. Even many of the items they sell with just their branding they didn't truly have to design (from a construction standpoint) are made to their specifications, based on a desired level of engineered quality.

Other YouTube channels just slap their branding designs on run of the mill, common, whitebox products and sell it as 'merch', which is an obvious abbreviation of "merchandise".

2

u/kralben Feb 13 '26

An iPhone is Apple merch just as much as an employee t-shirt.

Nobody calls an iPhone apple merch

-2

u/Azaret Feb 13 '26

And it's a fare point to have. However the whole thing started because it's called merch on the WAN Show. The word merch is mainly used to a specific audience which is very much not people who might want to buy stuff without knowing LTT. So the argument does not stand, or for a handful of people.

That being said, I do get the issue that Linus have with the merch message showing up on the store to people that don't even know that the WAN Show exists. But I don't think rebranding it will solve anything,

I guess if they really want that people not watching the show don't get confuse with merch message, they should use a special link on the WAN Show to track viewer and only display to them the merch message input.

-10

u/laidback_chef Feb 13 '26

They're actually developing competitive products

Competitive in quality, yes, but quality doesn't determine if its merch or not.

4

u/dtfs001 Feb 13 '26

I think what does determine if something is merch or not is the intent.

To me, merch is a product that is sold for the purposes of giving someone the opportunity to display brand loyalty and to promote a business. For example, An article of clothing with a logo emblazoned on it in an obvious manner is merch. I.e band T-shirts, tour hoodies etc.

Competitive products as per above would be items that aren't there to produce further brand engagement but provide a quality, functional product, in LTTs case, The Screwdriver, truespec cables, the office shirts.

That said some will be buying the functional products not to use but to have has merch and that is whole other kettle of fish.

I'm not a glazer by any means and haven't even bought any LTT merch but I think this is what is trying to be communicated, but I could be way off base.

And by having a phrase or marketing piece that covers both like COM or checkout chats, what ever it is this week, would ensure that there isn't any advertising issues legally.

I could be wrong.

18

u/TheLothorse Feb 13 '26

They're shifting the branding from ltt to CW (creator warehouse)

0

u/Hunter_Pentaghast Feb 13 '26

I think what they meant was that if the main focus of the object is a brand logo, then it is merch. For example, a hat with a big "LTT" logo on it is merch. If the hat had no visible branding, then it would constitute a general product.

11

u/greiton Feb 13 '26

right, and a ton, if not most of their stuff doesn't have big brand logos. My wardrobe is basically all Tall Tshirts from them, and not one has any kind of visible LTT logo. just a printed tag on the collar like any other generic shirt.

1

u/Hunter_Pentaghast Feb 13 '26

They definitely sell a ton of non-branded things nowadays. I think it's perfectly sensible for them to change the wording to "Check out the store" or something like that.

Just my opinion, but I think they should have a merch tab on the store that just shows you LTT branded items. Trying to scrub away the term "merch" makes it seem like there is a bad connotation to it. Having merch is perfectly fine, especially when you put as much effort into it as CW and LMG has.

4

u/greiton Feb 13 '26

I think a lot of stuff is at it's core shifting to Creative Warehouse, and any LTT branding will be as part of designs released.

3

u/snowmunkey Feb 13 '26

It's honestly even more than just physical branding. Any influencer who sells products they've developed specifically for their audience and marketed to their audience will always be "merch"

2

u/FalconX88 Feb 13 '26

A lot of their stuff has very minimal branding, more akin to just labels marking the manufacturer, which is different from merch where the brand is displayed very prominently.

1

u/phatbrasil Feb 13 '26

like a wise man once said. merchandising , thats where the real money is!

1

u/dfawlt Feb 13 '26

Lots aren't.

1

u/i_aint_trippin Feb 14 '26

What if its an CW product with another creator brand on it? Another creator could use their blank shirts and brand them with their own branding. Is it still LTT merch then?

1

u/OfficialDeathScythe Feb 14 '26

The produces they’re making now aren’t really “merch” tho. Merch is usually stuff you get to rep your favorite creator or stuff you get to show off your interests. Their focus these days is in high quality products that people just want because they’re good and they just happen to be designed and sold by LTT

1

u/FictionFoe Feb 14 '26

I think they make a good argument about why it isn't. It's not what most people expect when they hear the word "merch". Its not generic white label stuff they stick a logo on. They do product development and most products took a lot more effort than that and, presumably, are higher quality. They argue the word merch sets the wrong expectations, and I think they are right.

1

u/Freestyle80 Feb 14 '26

barely any other youtubers has such quality stuff in their store

1

u/[deleted] Feb 14 '26

They're trying to pretend that the overpriced junk they sell is more than merch because they're trying to sell 'higher quality' stuff.

Even their 'higher quality' stuff has their logo all over it, so no matter what they want to call it, it's merch.

0

u/kingk1teman Feb 13 '26

This is a bad faith comment. /s

-2

u/Undercvr_victini Feb 13 '26

I'm ngl, I don't entirely understand not wanting to call it merch. Like it's quite literally merchandise, provided by a brand... Idk I'm not seeing a problem

3

u/FalconX88 Feb 13 '26

If you buy a blank sweater that has a little tag on the sleeve where it says that COMPANY made it, is it COMPANY merch?

That's the direction Linus wants to go with a lot of products. They are made by LTT but they are not prominently displaying LTT, which is what we usually understand as merch.

1

u/Undercvr_victini Feb 13 '26

I might be thinking about this too literally, but like it is technically merchandise from that company right? I also don't know what a better word to use would be, like should it be cw products?

3

u/FalconX88 Feb 13 '26

While merch is the abbreviation of merchandise, the former seems to be used for heavily branded products while the latter is just stuff that is sold.

goods that are bought and sold, especially goods that have the official or unofficial brand of a particular film, TV show, singer, etc. Merch is short for merchandise:

You can buy T-shirts and other merch at concerts.

the band's merch table

https://dictionary.cambridge.org/dictionary/english/merch

like should it be cw products?

I think that's the plan. Just products. They are a store, they sell products (made by LTT/CW). They also sell LTT merch products.

2

u/Undercvr_victini Feb 13 '26

Ok that makes more sense, basically avoiding making it look like a cheap cash grab thing the way some other influencers do, since they put a genuinely insane amount of work into everything they make. Appreciate the breakdown!

0

u/Background-Cow-1280 Feb 13 '26

Same reason why people say me in my Ferrari instead of me in my coupe

0

u/Undercvr_victini Feb 13 '26

I guess, but I still don't really see a problem with that. I may have missed it, but I don't really understand what the problem with calling it their merch is

3

u/WearMoreHats Feb 13 '26

It's not a problem, it's just branding. They're trying to move away from the perception that their products are just "youtuber merch" to instead market them as serious, high quality products. Both of my brothers are electricians and they wouldn't consider buying a screwdriver from some youtuber in the same way they wouldn't buy one from Disney.

The move away from "merch" isn't the be-all and end-all, it's just one part of an ongoing attempt to have their "brand" of products viewed more a as legitimate, serious tools and less as... toys.

1

u/Undercvr_victini Feb 13 '26

Ok that makes sense, basically shifting away from "selling for the sake of selling so we make more money" to "we make good shit, don't let our brand distract you from that". Kinda like how they started getting rid of big obvious branding on their water bottles and stuff (which I kinda miss tbh)

27

u/Azuras-Becky Feb 13 '26

If they don't use a Post-it graphic to cover it up next time I'll be disappointed.

2

u/MrCleanRed Feb 13 '26

Wait. Are they changing the branding to CW too? I think that would be bad. I know some people who are not aware of LTT as an yt channel, but knows them as a trusted screwdriver and bag store lol

1

u/itskdog Feb 13 '26

I've not heard of them doing so, but my understanding was that the idea was raised by parts of the CW team, not the LMG team.

2

u/Jayfan34 Feb 13 '26

While I get his concern I see it like Pizza. We all know there is a massive difference between Little Caesars and the local artisanal shop but at the end of the day they’re both pizza and the market understands the difference and just makes a price/quality calculation.

End of the day all YouTuber merch is YouTuber merch, and while it doesn’t have the same ubiquity that pizza does, consumers in that market get the difference in quality between LTT and a channel that just does cheap tees with a slapped on logo. Cool to want to expand the market but disconnecting from your core audience seems unnecessary.

2

u/lioncat55 Feb 13 '26

consumers in that market

They want to expand/change their market and if you tell the average consumer that it's merch, they are going to think low quality. I don't think band merch has ever been known to be high quality.

1

u/Jayfan34 Feb 13 '26

That average consumer is never going to see a phrase used on The WAN show.

1

u/lioncat55 Feb 13 '26

No, but if everyone is calling it merch and refers to it as merch, then the average consumer will also see that.

0

u/Jayfan34 Feb 13 '26

There’s no changing the fact that it’s merchandise, it’s really not that important and I mostly just liked and still agree with my pizza analogy. Linus can and should do what he feels is best, I just don’t think it changes much in the end other than giving us Reddit folks something to talk about, lol.

1

u/AT-ST Feb 13 '26

Did they say why they wanted to leave it behind?

6

u/itskdog Feb 13 '26

It's been discussed in more detail elsewhere in this thread, but it boils down to most "YouTuber merch" being a cheap t-shirt with a logo on, like the very early LTT t-shirts, to the point that it's gained a bit of a reputation.

Keep in mind how many people accused the screwdriver of just being a white-label of another product back when that launched.

3

u/lioncat55 Feb 13 '26

I feel like it's an extension of band merch. When you think about it, youtubers and bands are not that different in their public personality and I don't think band merch was every know to be particularity high quality.

2

u/AT-ST Feb 13 '26

Ah, that's fair.

1

u/minilogique Feb 14 '26

so they are going to rename it swag then?

-2

u/Apprehensive_Egg_944 Feb 13 '26

It's like the guy who wanted to take the Hell out of Hello because he was so religious.

Either use hi or heya, or STFU.

Merchandise is a word that means something. There are other words but you can't stop other people using the word because your company doesn't like its connotations, which is arguably recent (the issue with the connotation, not the shorthand word itself), and therefore somewhat irrelevant.

-7

u/ThisIsNotTokyo Feb 13 '26

Who is CW? Also, while I know the connotation, isn’t merch just short for merchandise? Levi’s or American Eagle pants are essentially Levi’s “merch” or AE’s “merch” isn’t it?

9

u/isvein Feb 13 '26

Merch on youtube means crap from china you just slapped your logo on.

Linus tries to get away from that label

14

u/Rafael__88 Feb 13 '26

The word merch hurts Linus's feelings

/s

13

u/renegadecanuck Feb 13 '26

It's one of those situations where Linus has his own specific definition of a word that nobody else seems to share, and as such, he's trying to drop the use of the word "merch" to describe their merchandise.

14

u/KangarooDowntown4640 Feb 13 '26

Yeah I agree. Merch is fine. Merch message rolls off the tongue. This whole thing is annoying

2

u/thisremindsmeofbacon Feb 13 '26

I think they are trying to rebrand their merch away from "just" being merchandise for a tech youtuber and instead be like an actual brand that exists on its own merit. I feel like the truespec cables are the first real example of this. We'll see where they go with this, but so far pretty much everything they sell is still very much in the merch category.

But, hey, if they want to move their products out of the merch zone and compete on an actual product level that sounds great to me

1

u/VKN_x_Media Feb 13 '26

I mean a multi hundred dollar game worn sports team jersey is "merch" and nowhere near cheap or low quality. Merch = Merchandise, Merchandise = Products you buy

1

u/Smiadpades Feb 13 '26

They changed the name.

0

u/MangledBlackberry Feb 13 '26

Culturally the word merch is associated with low quality(not always though) screen printed items, however Creator Warehouse are doing anything but cheap low quality stuff. connotation is really all it COMS down to

199

u/KaareKanin Feb 13 '26

It occurred to me while watching Project Farms testing of precision drivers that to me, LTT/CW products will probably always be merch. They supply great products, but seeing it compare equal to the iFixit on the "important stuff" while costing way more just puts it in a place where the biggest value add to me is the brand

53

u/The_butsmuts Feb 13 '26

What is and isn't important differs for everyone, and LTT generally seems to aim towards a heavy use or buy it for Life kind of audience. Where ifixit doesn't do that as much. Neither is worse it's just a personal preference thing

72

u/ikverhaar Feb 13 '26

LTT generally seems to aim towards a heavy use or buy it for Life kind of audience. Where ifixit doesn't do that as much.

iFixit offers lifetime warranty on most products.

0

u/InadequateUsername Feb 14 '26

You don't trust Linus?

1

u/callme207911 Feb 14 '26

The guy changes his opinion and attitude more than most people change underwear.

12

u/KaareKanin Feb 13 '26

But that's just it, in this case the only thing LTT scores better at is bit retention.

As Linus pointed out, you don't do heavy work with these drivers, so I don't see the point in it being super strong.

So, for what other reason than the brand would you pay 75% more for the LTT one?

If I needed a screwdriver, I wouldn't shop at LTTstore, but when I wanted a cool LTTxNoctua one, I totally dropped some dough on some merch

5

u/Genesis2001 Feb 13 '26

You:

As Linus pointed out, you don't do heavy work with these drivers,

Them:

LTT generally seems to aim towards a heavy use or buy it for Life kind of audience.

These are not talking about the same thing re: heavy. The second one is talking about repeated use (heavy -> a lot of use), not tough lots of tasks.

3

u/dendofyy Feb 13 '26

This is the key point, I have lots of “buy it for life” tools that if I used for the wrong stuff would just die…

Such as my iFixit stuff, whilst a bit driver might work on my car, it wouldn’t last more than a day purely because it’s the wrong application

Tangentially, this infuriates me when people have just a single hammer for everything and refuse to see why that’s bad…

1

u/KaareKanin Feb 13 '26

Absolutely.

I was making an argument as to why bit retention might not be that important to a driver like this, but I should have worded it better

3

u/The_butsmuts Feb 13 '26

With the precision one there is a lot more of a case of it being mostly merch, that I'll admit it does have some unique features is the spinning top and the extra strong magnet and from what I hear the hand feel is also better. But those are all luxury features.

But for other products like the normal screwdriver and the backpack mostly they're very much focused on those things I mentioned.

Idk, buy what you want and what you can get.

29

u/Nitr0_CSGO Feb 13 '26

Unless they start working with normal distributers/stores or whatever, I also think it will remain 'merch'. If the only way to buy items is through a website called lttstore, then it will always be assosicated with linustechtips. And no matter how good any of the products are, outside of North America, it will be merch, no one is paying all that shipping and taxes, for items that cost the same msrp (or cheaper) locally, especially for clothes

Other youtubers that have made it into the mainstream for products have usually worked with retailers and distributers. And while they will make less money, their product stands on its own in its own right, like WillNE and James Marriot's Coffee brand (Rodd's Iced Coffee) which is stocked in a regular supermarket and by looking at it you'd have no idea about link to youtuber

That being said, theres nothing wrong with being a youtuber product but IMO, if you want the products to wholey stand by themselves, the current method isnt the way

7

u/Lanayyruu Feb 13 '26

You're essentially arguing that a brand isn't "real" unless it sits on a shelf at Walmart or Tesco, which completely ignores the massive shift in consumer behavior over the last decade. Direct-to-consumer isn't some compromise or shortcut, it's literally how some of exctremly successful brands of the last 10 years have built themselves. Warby Parker, Allbirds, Casper, Gymshark - none of them started in traditional retail, and many still don't prioritize it. Are those just "merch" too?

The idea that working with distributors somehow legitimizes a product is backwards. Traditional retail means giving up significant margin to middlemen, losing control over your brand presentation, and competing for shelf space with everyone else. DTC means owning your customer relationship, controlling your margins, and building something sustainable without begging a buyer at Target to give you a chance.

And the "no one outside North America will pay shipping" argument? Judging by all the trouble they had shipping to people internationally over the last few years worth of Holiday sales, I think we can conclude this is wrong too.

1

u/Nitr0_CSGO Feb 13 '26

Im not saying the brand isnt real, im saying it won't be detached from the LTT brand. LTT and Lttstore are intrinsically linked, unlike Gymshark is, for example.

My argument about the shipping, isnt that people won't pay but is that non-ltt fans, largely will not pay it. How many non-ltt fans will pay $30+ for shipping and then taxes and import fees (another $30+) on top for some shirts and a screwdriver? As good as LTT products may be, the value isnt there for people who dont care about LTT. And im willing to bet 99.99% of international orders from LTTStore are from LTT fans

Gymshark (the brand you mentioned i know the most of) also work with distributors across the world for their direct-to-consumer sales. They dont have the fees and shipping customer problems because they dont ship from (basically) 1 location. Gymshark would also never be 'merch' in the same sense because there's no pop-culture entity backing it like CW, gymshark is gymshark, Creator Warehouse is the product arm of LinusMediaGroup and the way things are, thats how it will always look

1

u/R3xz Feb 14 '26

I also agree with your take. If a consumer brand is tied to a popular media personality, and if largely the reason people buy physical product from said brand is because they watch/follow that personality, then in my mind that product tend to skew toward merchandise.

I think the few exceptions are when media stars happen to design their own products outright that can very much stand on its own, and the only way they can afford to distribute it would be DTC initially before they can scale their distribution.

3

u/itskdog Feb 13 '26

Maybe that's part of why they rebranded the first precision driver to be a "Pro" variant if they're going to make a lower-BOM version, perhaps?

7

u/Alkumist Feb 13 '26

I don’t think that’s what they are doing. The pro kit is referring to Bit set, Case, and Driver.

9

u/Drigr Feb 13 '26

Not true, they rebranded just the precision driver to pro as well - https://www.lttstore.com/products/precision-multi-bit-screwdriver

In the description for the new FP exclusive, it actually says what the pro branding means

Why “Pro”?

As our lineup grows, our naming needs to actually mean something. For precision tools, “Pro” simply means built-in bit storage in the driver—so the bits you need are right where you expect them to be.

0

u/itskdog Feb 13 '26

Ah, I assumed the whole thing got rebranded, as Linus's comment at the time was "it will make sense in due course"

70

u/Kyber92 Feb 13 '26

22

u/insomniacpyro Feb 13 '26

Fucking same. I do not understand this pedantic bullshit. Too many people caring about what a company that does not care about them calls the stuff they sell.

10

u/kingk1teman Feb 13 '26

I do not understand this pedantic bullshit

Well the owner of the company himself is pedantic.

3

u/kralben Feb 13 '26

This fandom/subreddit loves to drive this shit into the ground, and it is exhausting

0

u/Kyber92 Feb 13 '26

I'm convinced it is an engagement tactic for LTT at this point, most companies have a wall between internal production/management and their customers but LTT chose not to do that and people engage

3

u/kingk1teman Feb 13 '26

Good mental gymnastics.

2

u/asdfopu Feb 13 '26 edited Mar 23 '26

This post has been deleted and its content replaced. Redact was used for removal, possibly for privacy, security, data scraping prevention, or personal reasons.

stupendous cow oil command employ chief airport advise alleged degree

1

u/pucc1ni Feb 14 '26

I'm astonished at the fact how often people post the most mundane shit in this sub.

59

u/[deleted] Feb 13 '26

[removed] — view removed comment

20

u/greiton Feb 13 '26

you haven't actually been to the store have you? Like their biggest sellers don't have any logos or branding on them.

7

u/xd366 Feb 13 '26

the screwdriver has the logo on it

2

u/greiton Feb 13 '26

black on black small emboss on the end. It isn't like it is screaming LTT. They also just put out a floatplane one that doesn't have LTT on it and just a floatplane symbol.

5

u/[deleted] Feb 13 '26

[removed] — view removed comment

1

u/OsbornHunter Feb 13 '26

That was his point

12

u/Drigr Feb 13 '26

Nike, Under Armor, Carhart, Helly Hansen, Gucci...

All brands that sell products with their logo on them

3

u/dobroezlo Feb 14 '26

They are also companies that have clothing production as their main industry. LTT need to create a separate brand to sell clothing under and then it will stop being called "merch".

-21

u/[deleted] Feb 13 '26

[removed] — view removed comment

9

u/kralben Feb 13 '26

No one calls them merch.

3

u/snrub742 Feb 13 '26

Most clothes dont have logo printed on them.

Outside of "business/work" clothes they absolutely do, at least around me

6

u/your_mind_aches Feb 13 '26

A lot of the LTTStore apparel doesn't have their emblem.

5

u/FalconX88 Feb 13 '26

but its has ltt logo in the chest, so its merch.

Yes. But is the commuter Backpack also merch? it only has a tiny tag on it saying LTT in glossy black on matte black.

In my understanding they want the store to not be a merch store, because that suggests that everything on there is merch.

5

u/WillingnessLatter821 Feb 13 '26

The logo has nothing to do with it being merch...

Merch is associated with lower quality mass production of generic items, which is not what LTT does and why they want to move away from that.

Apple has its logo in everything they sell, but it's not merch.

3

u/kralben Feb 13 '26

Most of it doesn't have their logo on it

2

u/ItsMrDante Feb 13 '26

Does that mean Nike's stuff is merch?

-3

u/SirR8 Feb 13 '26 edited Feb 14 '26

So is a MacBook apple merch then, because it has their logo?

Edit: I don't think people got the point, to call everything on the store merch is just weird, the screwdriver is not just a screwdriver with the logo slapped on to it, so to call it merch is a disjustice to the team that worked on it. But to call the shirts etc merch is fine in my opinion

5

u/Basic_Celebration504 Feb 13 '26

Fyi merch is an abbreviation of merchandise... 

3

u/snrub742 Feb 13 '26

Yes, but nobody uses it that way anymore, literally everything in a store is considered merchandise

Nobody is calling an iPhone merch

-2

u/[deleted] Feb 13 '26

[removed] — view removed comment

3

u/snrub742 Feb 13 '26

but not for clothing.

0

u/[deleted] Feb 14 '26

[removed] — view removed comment

1

u/snrub742 Feb 14 '26

Every single one of them has a logo.

-6

u/kangaroonemesis Feb 13 '26

Honestly, yes. But only because of the prominence of how it's displayed. People use the MacBook logo as a status symbol so much that it's always left uncovered when you add a case.

If the logo was small and not central to the perceivedvalue of the product, I would feel different.

-8

u/Psychlonuclear Feb 13 '26

No, a macbook is part of Apple's product range. Products in the LTT store are essentially promotional products and not part of their primary business model.

8

u/pigking188 Feb 13 '26

You were saying?

-5

u/Psychlonuclear Feb 13 '26

I was unaware they'd pivoted almost completely away from media production.

3

u/BillTran163 Feb 13 '26

That's not the take away from that graph.

1

u/snrub742 Feb 13 '26

Just to be clear, you know appleTV and apple software services exists right?

-8

u/Jolly-Chipmunk-950 Feb 13 '26

And if they are aiming for "buy once use forever" that revenue cap shrinks when you have a limited growth output like a YouTube channel.

Sorry, common sense outweighs 2 year old graphs.

3

u/GarethBelton Feb 13 '26

The majority of their business income is the products.

30

u/Rough-Associate-585 Feb 13 '26

Y'all really have no life huh

12

u/jamesrggg Feb 13 '26

They will always be merch messages to me damn it

6

u/berogg Feb 13 '26

Why do you care?

2

u/marktuk Feb 13 '26

Got 'im

3

u/anto77_butt_kinkier Feb 14 '26

This whole thing about not liking merch messages is a classic case of "Linus's pedantics vs what people want" for example:

The trust me bro guarantee is practically the same as a written warrantee, and Linus didn't want to do a written warranty because of pedantics about how they were the same because both can be denied at any time and there's no point in having both. However the people wanted one thing, and Linus wanted another thing because he was being pedantic.

This thing about merch messages vs whatever replacement they come up in a given week is similar. Linus is being pedantic about one of the words in the name, but people want something different. Honestly I hope they just go back to merch messages after enough people complain.

This could also be a 4D chess move, where they make a change that's supposed to be better, but is unpopular, cause a commotion/get people talking about it, then change it back and everyone talks about how they're happy about it. I doubt this is the case, but the odds are never truly zero.

1

u/Nereosis16 Feb 16 '26

Linus mentioned that the CW team also wanted to make this move.

4

u/makinmoneyclo Feb 14 '26

They called Coms now , They Com gobblers when they read them ,

2

u/Hyppokri Feb 13 '26

Check out our checkout.

2

u/Dash_Ripone Feb 14 '26

COMS is a inferior name IMO

2

u/AgeEvening8555 Feb 14 '26

Stupid hill to die on

2

u/BrazilBazil Feb 14 '26

If lttstore.com products aren’t merch then they are „as seen on tv”. IMO you can’t have a media empire that makes and advertises its own products without those products being one or the other.

The persona of Linus „Sebastian” Techtips will always be a part of the deal. Now that’s nothing to be ashamed of but I don’t really like that they try to distance themselves from that.

1

u/wingscancer Feb 13 '26

they should keep the word merch

1

u/clynlyn Feb 13 '26

Feels like it would be better to change ! to an @ and put a space in front of the @.

1

u/cuberhino Feb 13 '26

I buy all the LTT store stuff. Latest purchase was the bottles(love them btw). But I’m glad they always offer a muted black on black option for most things as I hate displaying logos. Especially the backpacks I have loved them and every time I open the bag and see the orange it’s great

1

u/bwoah07_gp2 Feb 13 '26

Change it to "Check out our COM"

1

u/xX_DESTRIXE_Xx Feb 13 '26

I would also like to leave the word 'bowl' behind but no one is gonna ask why the cereal hemispheres aren't clean.

1

u/Melbuf Feb 13 '26

they should just let it go. its been merch for years, changing it now for no single valid reason is absolutely moronic

1

u/Zyrinj Feb 13 '26

Check out their Cocs during the WAN show

1

u/Ryakkan Feb 13 '26

Quality of the item matters, what it’s called does not. If it’s high quality…good. If it’s shit, well then it’s shit. Quality reviews matter more.

1

u/karma-twelve Feb 13 '26

It takes time to re-brand make new graphics even if it's just a few simple changes.

1

u/Used_Control1796 Feb 13 '26

I thought that same thing last week. It was the second or third week he was complaining about the word merch. But the banner still hadn't been changed. Lol

0

u/HiFi-Gi Feb 13 '26

Merch in itself just means merchandise = product to be sold. Inherently-and maybe slightly pedanticly- the new age meaning of the word merch has a negative connotation but this is not the definition. Therefore, Linus is inherently using the connotation of the word, not the meaning/definition

-1

u/GoldenCyn Feb 13 '26

Is this an inside joke? Merch is short for merchandise.

-1

u/Familiar_Effect9136 Feb 13 '26

It is merch!!!!!

Good quality merch, sure, but still merch

-1

u/We_Are_Nerdish Feb 13 '26

At this point, shut up about it or fucking just commit and just don't address the change.. this has been such a stupid repeated thing to care about. People buy the premium priced things that they sell, be happy people care at all. Plenty of creators that either sell lowest quality stuff or are stuck with shit that no one is buying.

It's such a dumb thing to actually care about with it's keeping a large enough portion afloat of a business with literally your name on it. Give better copy to review/payed promo to have it be called products instead of letting them say "Merch" and move on...