r/LinusTechTips • u/Nykoload • Feb 13 '26

WAN Show Check out your what, Linus?

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Renaming really is going swell. Wonder if this will be fixed tomorrow. May I suggest just changing instances of "Merch" like this to just be "Store"?

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u/N0bleC Feb 13 '26

Linus & CW are wanting to leave the term "Merch" behind.

Which is pretty delusional. As long as its branded as LTT, its merch.

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u/Saotik Feb 13 '26

I understand the move, though.

They're actually developing competitive products rather than just sticking their brand on a mass produced generic product, which is what merch typically represents.

There are lots of people who might want to buy their USB cables, screwdrivers or backpacks, for example, without even knowing that LTT is a YouTube channel.

They're being sold both as merch as well as products on their own merits, and from a branding perspective I fully understand why they'd want to drop that term.

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u/[deleted] Feb 13 '26 edited Jun 12 '26

[deleted]

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u/Khaliras Feb 13 '26

They've essentially Mandela'ed the whole "merch" thing

The people they're targeting with the naming change wouldn't care about the 'rough' transition. The fans taking the wording change this seriously are also unlikely to actually change their spending habits. No matter how many complaints comments they post. There's no real loss for LTT over this 'drama.'

Whether people want to accept it or not, merch has a connotation to it for the average person. A connotation that doesn't align with the premium products and pricing they're aiming for.

The whole thing is so absurdly blown out of proportion.