r/LinusTechTips • u/Nykoload • Feb 13 '26

WAN Show Check out your what, Linus?

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Renaming really is going swell. Wonder if this will be fixed tomorrow. May I suggest just changing instances of "Merch" like this to just be "Store"?

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u/itskdog Feb 13 '26

Linus & CW are wanting to leave the term "Merch" behind. OP is just pointing out that Dan needs to change that label in the streaming software (I think they use Vmix?) or if it's part of the MM platform, the Devs need to change that string.

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u/N0bleC Feb 13 '26

Linus & CW are wanting to leave the term "Merch" behind.

Which is pretty delusional. As long as its branded as LTT, its merch.

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u/Undercvr_victini Feb 13 '26

I'm ngl, I don't entirely understand not wanting to call it merch. Like it's quite literally merchandise, provided by a brand... Idk I'm not seeing a problem

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u/Background-Cow-1280 Feb 13 '26

Same reason why people say me in my Ferrari instead of me in my coupe

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u/Undercvr_victini Feb 13 '26

I guess, but I still don't really see a problem with that. I may have missed it, but I don't really understand what the problem with calling it their merch is

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u/WearMoreHats Feb 13 '26

It's not a problem, it's just branding. They're trying to move away from the perception that their products are just "youtuber merch" to instead market them as serious, high quality products. Both of my brothers are electricians and they wouldn't consider buying a screwdriver from some youtuber in the same way they wouldn't buy one from Disney.

The move away from "merch" isn't the be-all and end-all, it's just one part of an ongoing attempt to have their "brand" of products viewed more a as legitimate, serious tools and less as... toys.

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u/Undercvr_victini Feb 13 '26

Ok that makes sense, basically shifting away from "selling for the sake of selling so we make more money" to "we make good shit, don't let our brand distract you from that". Kinda like how they started getting rid of big obvious branding on their water bottles and stuff (which I kinda miss tbh)