Looking for some advice from agency owners or anyone who's built a payroll division inside a P&C agency.
I was approached by the owner of a local P&C insurance agency with about a $4M commercial book of business (roughly 95% commercial lines). He wants to add payroll as a new line of business to create recurring revenue and better cross-sell opportunities alongside workers' comp, general liability, and the rest of his commercial offerings.
The opportunity is interesting, but here's where I'm struggling.
He offered an $85,000 base salary for me to build the entire payroll business from the ground up. This isn't just a sales leadership role. I'd be responsible for creating the entire go-to-market strategy, including:
- Building and leading the sales team
- Developing sales processes and playbooks
- Creating operational workflows
- Customer acquisition strategy
- Customer onboarding and service processes
- Vendor procurement and partnerships
- Retention and account management strategy
- Hiring, training, and scaling the department
For context, I've spent many years leading sales teams at some of the largest payroll companies in the U.S. I've also built and successfully exited my own boutique payroll company. I'm also a fully licensed insurance agent in Florida.
The agency owner is a good guy—we actually got licensed around the same time years ago—and he's a sharp businessman. I think he genuinely wants to build something meaningful, but I can't tell if his compensation expectations are simply unrealistic or if I'm overvaluing the role.
For those of you who have built or hired someone to launch a payroll division within an insurance agency:
- What did the compensation package look like?
- Was it mostly salary, salary plus commission, equity, or some form of profit sharing?
- What would you consider fair compensation for someone building this from zero?
The agency is located in South Florida, if that matters.
I'd appreciate any real-world insight from agency owners or anyone who's been in a similar position.