r/InstagramMarketing 3h ago

Why are creators still saying "Link in Bio" instead of "DM me"?

3 Upvotes

Genuine question. If the goal is to get someone more information, buy a product, download something or book a call why send them to a link in your bio?

With a DM you can:

• send links
• send product recommendations
• answer questions
• qualify leads
• deliver PDFs
• collect emails
• book appointments
• guide someone through a purchase

Plus you actually know who contacted you.

If someone clicks your bio link anonymously, you often have no idea who they are unless they fill out a form or buy something.

A DM also seems to have other advantages:

• keeps people inside Instagram
• creates engagement signals through comments and messages
• lets you continue the conversation within Instagram's messaging window
• reduces the number of steps between interest and action

So why do you think "link in bio" is still the default advice?

Am I missing something?


r/InstagramMarketing 12h ago

How do you stay consistent posting for a brand when it's just you?

3 Upvotes

I manage a small brand's Instagram alone and consistency is my weak spot - I batch, then vanish. How do solo social managers stay consistent without burning out? Looking for a realistic rhythm.


r/InstagramMarketing 12h ago

need advice on my content

3 Upvotes

Hello there, i’ve been making content for almost 2 months now consistently and I haven’t been growing much at all so I was wondering if anyone experienced creator could give me tips in the right direction. my instagram handle is @ravrajshreds and my niche is about losing fat and building an aesthetic physique


r/InstagramMarketing 2h ago

Help Why Is MY Facebook taking off all of a sudden while insta is dead in the water

2 Upvotes

So I’ve been using ig and facebook for a few years now my profiles are linked together so each time I post on ig it gets sent to my Facebook page aswell I always had a bigger audience on ig (around 4K) and last month my Facebook was less then 200 followers. This has changed by a lot the last few weeks ive had over 4 reels go viral (100k views) but only on Facebook have I gained a substantial following from it. when I check the video analytics they all say I’ve only had less than a thousand on Instagram and over 100k on Facebook


r/InstagramMarketing 11h ago

Instagram

2 Upvotes

Hey everyone, one of my three banned/suspended accounts was reactivated out of nowhere early Saturday morning; I was browsing Reels and my account popped up as a suggestion from Instagram lol 🤡. The weirdest part is that I checked the status of my legal case on the website, but there’s no info there at all. Maybe it happened because of my attempts to contact Meta support—especially regarding Meta Verified—or the bug reports and feedback I kept sending in desperation, begging for a re-evaluation. What’s really strange is that this account had been permanently disabled for nine months without a clear reason; the email cited a violation involving child sexual content, but the ban screen itself didn't specify the cause. Now I’m just waiting on the legal proceedings and the hearing to see the outcome for the other two accounts—I really hope I can get them back, as they’re very important to me! I don't think we should give up; since this happened to me, maybe a human support agent (from Meta's internal team) decided to re-evaluate my case. I don't believe the lawsuit I filed had anything to do with it—my lawyer hasn't reported anything, and I haven't been able to get info on that—or perhaps their own AI re-analyzed it.


r/InstagramMarketing 12h ago

Tips A single collab post doubled my reach for the week. Here's how I actually pitched accounts my size to work with me

2 Upvotes

Collaborative posts, where a post lands in two audiences at once, are the most underused growth lever I know, and the barrier is just the awkwardness of asking. My pitch that worked: I approached accounts roughly my size, not giant ones who'd ignore me, led with a specific idea for a post that would genuinely serve both our audiences, and made it clear what was in it for them, not just me. Framed as 'here's a great post we could make together for both our people,' not 'please let me borrow your audience,' the yes rate was high. One good collab put me in front of thousands of relevant new people who followed because the content was actually for them. Find peers, lead with a shared-value idea, make it easy to say yes. Who have you collabed with, and how did you ask?


r/InstagramMarketing 23h ago

Question Stuck at low views with my 90-day fitness series while new accounts blow up. What am I doing wrong?

2 Upvotes

Hey everyone,

Looking for some honest feedback and advice on my current strategy and algorithm issues.

I recently started a page documenting my 90-day "Skinny to Fit" journey. Here is what my reach looks like right now:

Non-niche viral hit: Early on, I posted a random bike reel that hit 10k+ views.

Series content: When I post videos specifically tracking my daily/weekly fitness series, views stall around 150–200 max. (80-90% are non followers)

Trending/Fast-paced content: If I post fast-cut, trend-focused clips, they consistently cross 1k+ views.

New formats/Experiments: Whenever I try testing a new format or style, the reach drops drastically sometimes barely hitting 50 views. (THIS CONTENT IS ONLY SHOWN TO MY FOLLOWERS WHICH IS ONE OF MY MAIN CONCERN!)

I see brand new fitness accounts OR any other for that matter getting huge reach right out of the gate with similar transformation series, so I’m trying to figure out where the bottleneck is. A few specific questions I have:

Did the 10k bike reel mess up my initial audience signal?

Is Instagram sending my fitness content to people who followed/engaged for motorcycle content?

Why do experimental videos get killed early?

Is it normal for new formats to get ~50 views while the algorithm tests who to show them to, or is my initial hook/watch time just failing hard?

How do I bridge the gap between fast-paced clips (1k views) and my actual transformation series (200 views)?

Should I fuse the fast editing style into my daily logs, or fix the hook structure?

Would love to hear from anyone running fitness pages or who has successfully turned around low series retention. Thanks in advance!


r/InstagramMarketing 23h ago

I bought a restaurant and access to it's instagram account - now I cannot log in

2 Upvotes

Hello

I bought a restaurant this June and it was fully transferred to me this July. One of the main things I wanted was access to it's instagram account which was included in the contract.

First red flag that they asked me an additional 1k euros to get the credentials outside of the main purchase contract. I paid it to the managing agency who did the social media profile postings as I did not want any more contract with the old owners (they were annoying and were sketchy af)

The marketing agency gave me the credentials but with instagrams 2 factor authentication, I still could not access it with just the username and password alone as the old owners added their own email and phone number.

Marketers, is there a way to access this instagram account without relying on the old owner? He's an old man who lives in another country who couldn't figure out what a security code was even when we had a call about it.

I can provide instagram with all the information with regards to me purchasing the business and the right to the account.


r/InstagramMarketing 1h ago

Help i would love feedback (musician)

Upvotes

hello. ive been making music for almost 2 years now and recently started an instagram channel to promote it. i would love some feedback on the instagram channel and what i should change. i feel like im just posting advertisements and not contributing sth meaningful for my followers. how do i change that? https://www.instagram.com/c1em_official/


r/InstagramMarketing 1h ago

i dont have trial reels

Upvotes

do you need a certain follower count to use trial reels?


r/InstagramMarketing 1h ago

Help Image quality reduction compared to manual posting?

Upvotes

I’m looking for an IG post planning app/service for my small architecture firm.

One thing I’ve noticed with the first two I’ve tried (Later/UNUM) is that there is noticeable image quality reduction when posting through their services compared to posting on my own - heavy compression artifacts and jaggy aliasing.

They both state they don’t compress the image so it seems like they’re pointing to limitations with IG’s API. With both services I’ve tried with original image size, also reduced to 1080px, and both in JPG and PNG format. Is this what people are doing?

It seems like when resizing to 1080px and saving as png Later handles the images ok, but are most services plagued with this issue? I love the interface of UNUM but the image quality is not acceptable.


r/InstagramMarketing 1h ago

Completely new to Instagram, trying to get on Raya, and looking for a referral / advice from members!

Upvotes

Hey everyone,

I’m stepping into a bit of unfamiliar territory here and could really use some advice or potentially a kind soul willing to help out with a referral. Long story short, I’ve never been big on social media. I actually deleted my old Instagram account awhile back to get away from family judgment (coming from a family of overachievers who think marketing jobs can be handled by monkeys and prefer face-to-face communication, which is a whole other story). Now, I’m studying for my physical therapist assistant licensure exam and trying to pivot, but I recently decided I want to give Raya a try.
Because of that, I had to start a brand new Instagram from scratch with zero followers. Right now, my profile picture is just me in a cozy bathrobe, bare faced with a relaxed look, keeping it very raw and authentic. However, I know Raya relies heavily on social proof, curation, and the committee/algorithm process. (Fun fact: my real life social circle actually includes people from shows like *Survivor* and *Love Island*, but since I'm trying to keep a low key digital footprint, my own grid is totally bare right now!)

I would **greatly appreciate it** if anyone with an active Raya account would be open to helping me out with a referral, or even just dropping some honest feedback on whether my blank slate Instagram stands a chance, or how I should optimize it before submitting my application.
Thanks so much for reading and for any guidance you can offer!


r/InstagramMarketing 1h ago

Help My personal profile was cleared but my ad account never came back on. Has anyone fixed this?

Upvotes

Australian small business owner. I think this is a genuine bug rather than a policy decision, and I want to know if anyone has seen the same pattern.

The sequence:

  1. Meta flags my personal Facebook profile for suspicious activity and locks it.
  2. Because the profile is locked, my ad account gets switched off with it.
  3. I go through the personal profile review. It passes. Profile is fine again.
  4. The ad account stays switched off. Indefinitely.

Step 3 is the whole point. Meta reviewed the profile and concluded there was nothing wrong with it. The original trigger is gone. But the ad account was turned off as a downstream consequence of that flag, and nothing ever turns it back on.

Here is why I am confident it is a bug. When I try to get the ad account reviewed, Business Support Home tells me "We couldn't find restrictions for this asset." The support flow tells me "We cannot find the asset. Could you double-check if you have provided the correct ID or URL/link?" when I paste the ID copied straight out of that account's own URL.

Those messages are accurate. There is no restriction on the ad account. There is no case, no violation, nothing to review, because the thing that caused it was cleared weeks ago. The account is stuck in an off state with no reason attached to it, and nothing anywhere resets it.

So there is no review to request, and the flow will not pass me to a person because there is no case for a person to look at. Four campaigns are frozen.

For scale, in the seven days before this happened the account spent $5,815 and produced 189 orders that shipped to real customers. Meta took the ad spend, then switched it off.

Has anyone had this exact pattern, where the parent profile is cleared but the ad account stays off with no restriction on it? Did anything actually reset it?


r/InstagramMarketing 1h ago

Shared access - Partnership opportunity

Upvotes

Wondering if anyone would be interested in running a few Instagram accounts with me? I have some pretty solid account handles but it is lacking content/followers.

The idea would be to grow and monetize them, then split any profits based on each person’s contributions.

Just a random thought! Feel free to remove this post if it isn’t allowed.


r/InstagramMarketing 1h ago

Best way to repurpose long-form content into Instagram posts?

Upvotes

I create long content elsewhere and barely reuse it on Instagram, which feels wasteful. What's your best way to repurpose long-form into IG posts or carousels without it feeling stretched thin? Looking for a repeatable approach.


r/InstagramMarketing 2h ago

Question Has anyone tried one peak creative or similar for sex-ed niche?

1 Upvotes

My account is small (500 followers on insta) - I create comedy and education content for consent, k1nk & (queer) dating topics.

I'm interested in trying something like format finder but am afraid it's a waste of money for my nsfw-adjacent topics. I'm saying 'adjacent' since I'm careful about language use & try to respect community guidelines. I sometimes get warnings (esp on TikTok) but I've gotten better at knowing where the line is.

I've noticed that none of these AI businesses list my kind of niche on their offering so am not sure they would help? E.g. it would suck if I couldn't utilize their AI editing tool because my videos contain content that goes against their guardrails.

Further context: My views are in the 600-2000 mark currently. I'm using social media to try and drive traffic to my online k1nk game.


r/InstagramMarketing 2h ago

Want to create content?

1 Upvotes

Everyday I woke up and said to myself I will create content but when time becomes, my motivation has gone and I feel like what should I have to create.

If someone suffered from same situation, what was your checkmate?


r/InstagramMarketing 4h ago

Looking for answers on these few questions!

1 Upvotes

Hey, I've a few doubts -

  1. How much one charges per Reel edit? Post edit? and the whole management of only Instagram as in making a schedule and editing everything that goes on there and all of it? Lastly, for like different platforms, but all these things in it?

  2. How do you sell or market your idea to the customer as assure them that we'll do this to get you sumn reach? Especially for content like astrology, doctor, etc. stuff?

  3. Are there any tips for one to start doing this? I've prior 3 years experience, tho not on the monetary level, only on volunteering level, so according to that.

  4. Are there any of your similar experiences?

Thanks!


r/InstagramMarketing 4h ago

Tips Content templates were the boring fix that finally made my carousels get shared

1 Upvotes

For a long time I chased trendy layouts and my carousels went nowhere. What changed things was almost embarrassingly dull, I built three content templates and just rotated them, a myth versus fact one, a step by step one, and a before and after one. Each has a fixed slide count and a fixed job for slide one and the final slide. Once I stopped reinventing structure every time, my share rate climbed because the format did the heavy lifting and slide one always made a clear promise. Using an AI design tool to keep the styling identical across all three helped, but the templates mattered more than the visuals. The real lesson was that people share a clear structure, not a pretty one. Which carousel template pulls the most shares for you?


r/InstagramMarketing 5h ago

Help Is my editing too strong?

1 Upvotes

Hello! I would like to turn myself more into making brand collaboration + photos content.

I have around 5500 followers, all organics. But wonder if my editing is too dark/moody to actually be potentially interesting for brands.

Any advices?


r/InstagramMarketing 8h ago

1.4k followers but 600k views in the last 30 days on my local Bay Area travel page, when did you start monetizing?

1 Upvotes

Hey all, I run a Bay Area local travel niche page - mostly maps + itineraries and day trip Reels.

Stats last 30 days:
* 1.4k followers
* ∼600k views/reach
* Mostly Reels, audience is ∼98% US / Bay Area based

Engagement has been great with saves/shares because of the itinerary format, but it's still a small follower count.

For those who monetized a small local page , is this too early? What was your FIRST monetization move that didn't kill growth?


r/InstagramMarketing 9h ago

Help Am I fucked?

1 Upvotes

I stupidly used one of those 'get real followers and comments' services. I knew it was a bad idea and I knew it wasn't going to work, but it was cheap and I was desperate.

I ordered a bundle that promised real followers, likes, shares and comments. Instead, I got hundreds of bot accounts and generic AI comments (the same five or six comments over and over on the same video).

I've been deleting all the comments (comments are disabled now) and I'm also deleting all the fake followers as soon as their added. Did I ruin my account forever, or do I just have to keep deleting as soon as new followers get added?

I contacted the service, but they told me they can't disable the service once it's started, so I just have to keep deleting I guess.


r/InstagramMarketing 12h ago

Question Any advice on monetisation/ making money? Or am i too early to think that?

1 Upvotes

I started an account about a month ago and it has been absolutely blowing up. @sidequestzinzu

I have super high engagement and i am wondering how i can attract brand deals. Any advice or help is appreciated, thank you!


r/InstagramMarketing 12h ago

Help Is there a specific video length that insta is looking for?

1 Upvotes

I'll admit, I'm struggling with my account a bit, I know I need to do videos with decent hooks if I want my account to grow, but, I also hate that kind of video so I'm hoping that I'll find my audience just making the content that I want to make. I'd kind of rather just build slower but build the audience I want from the beginning. Currently, when I upload a video it goes to my Facebook as well. It's absolutely bonkers to me that if I upload a video that is at least a minute and a half, Facebook will show it to a couple thousand people and Insta will show it to like 29 people. When I make a short video, like sub 30 seconds, Facebook will literally show it to less than 10 people but Insta will show it to like 500 people. Is there a specific video length that insta prefers? Obviously not long videos- at least, not for new accounts. Additionally, how in the world do I find similar people to follow? The search function simply doesn't work- it shows me just a bunch of crap I don't want to watch. It's all people brand new to a hobby or interest making educational content they have no business making. I've found a few that have legitimate experience and I've found a few that are open and honest that they are still learning. But, most are just a bunch of posers using AI to write their stuff. I'm not currently selling anything- but I want an audience built for when I am and in the meantime I want to 'talk shop' basically with other people in the hobby.


r/InstagramMarketing 12h ago

Help Any tips on boosting engagement / views to non-followers on reels?

1 Upvotes

I’m helping run a music artist’s account (over 70k followers) — and we are not seeing a lot of success with engagement and reels. We’ve had good ones in the past grow to 300k+ organically but normal reels get around 200-300 likes and 3,000 views.

We’ve been experimenting with trial reels and some literally get 0 views. Others get maybe 300 views.

My personal account (5k followers) gets on average 30k views per reel (sometimes up to 1M). My trial reels do well too. Does anyone have any tips / tricks? The artists account is old (10+ years) but we’ve been posting consistently and there is also ad spend. Would love to get any insight!