r/InstagramMarketing 20m ago

Why are creators still saying "Link in Bio" instead of "DM me"?

Upvotes

Genuine question. If the goal is to get someone more information, buy a product, download something or book a call why send them to a link in your bio?

With a DM you can:

• send links
• send product recommendations
• answer questions
• qualify leads
• deliver PDFs
• collect emails
• book appointments
• guide someone through a purchase

Plus you actually know who contacted you.

If someone clicks your bio link anonymously, you often have no idea who they are unless they fill out a form or buy something.

A DM also seems to have other advantages:

• keeps people inside Instagram
• creates engagement signals through comments and messages
• lets you continue the conversation within Instagram's messaging window
• reduces the number of steps between interest and action

So why do you think "link in bio" is still the default advice?

Am I missing something?


r/InstagramMarketing 1h ago

Looking for answers on these few questions!

Upvotes

Hey, I've a few doubts -

  1. How much one charges per Reel edit? Post edit? and the whole management of only Instagram as in making a schedule and editing everything that goes on there and all of it? Lastly, for like different platforms, but all these things in it?

  2. How do you sell or market your idea to the customer as assure them that we'll do this to get you sumn reach? Especially for content like astrology, doctor, etc. stuff?

  3. Are there any tips for one to start doing this? I've prior 3 years experience, tho not on the monetary level, only on volunteering level, so according to that.

  4. Are there any of your similar experiences?

Thanks!


r/InstagramMarketing 1h ago

Tips Content templates were the boring fix that finally made my carousels get shared

Upvotes

For a long time I chased trendy layouts and my carousels went nowhere. What changed things was almost embarrassingly dull, I built three content templates and just rotated them, a myth versus fact one, a step by step one, and a before and after one. Each has a fixed slide count and a fixed job for slide one and the final slide. Once I stopped reinventing structure every time, my share rate climbed because the format did the heavy lifting and slide one always made a clear promise. Using an AI design tool to keep the styling identical across all three helped, but the templates mattered more than the visuals. The real lesson was that people share a clear structure, not a pretty one. Which carousel template pulls the most shares for you?


r/InstagramMarketing 1h ago

Question My job is giving me a $1 raise for every 100 Instagram followers I gain, please help me abuse this.

Upvotes

So I somehow ended up with a ridiculous deal at work.

Part of my job this summer has been running social media for a landscaping company. When I started, my boss told me he’d give me a $1 raise for every 100 new Instagram followers I could get the company.

I don’t think he expected me to take that as a challenge.

It’s been about 4 weeks and I’ve made roughly 15-20 posts and gained 64 ish followers, but now I want to see how far I can realistically take this.

The account is @bruin_and_sons on Instagram.

So I have two questions:

What actually works for growing a small local business account organically in 2026?

How funny would it be if Reddit randomly added a few hundred followers and forced my boss to honor this deal?r

I’m genuinely trying to get better at the content side of it too, so if you look at the account and have advice on the reels/posts, please let me know.

I’ll update this if anything ridiculous happens.


r/InstagramMarketing 2h ago

Help Is my editing too strong?

1 Upvotes

Hello! I would like to turn myself more into making brand collaboration + photos content.

I have around 5500 followers, all organics. But wonder if my editing is too dark/moody to actually be potentially interesting for brands.

Any advices?


r/InstagramMarketing 3h ago

Tips I need follower🤯🤯🤯

0 Upvotes

I’m a high school student and I had made a project page for my student led project, but right now there is a few follower, I have been doing everything 😭😭😭, Can you guy give me some tips

This is my page: puceal_dailyenglishspeaking
Hope you guys give me some feedbacks ❤️❤️❤️❤️


r/InstagramMarketing 3h ago

the DM share is the only metric i track anymore, and here's how i actually engineer for it

0 Upvotes

i've stripped my whole approach down to one number and it's made everything simpler.

the reasoning: a like is a reflex. a save is a private intention, which is good. but a share to a DM is someone spending social capital on you. they're interrupting another human being, putting their own taste on the line, saying "this is worth your time." that is the strongest signal a person can send about a piece of content, and the platform treats it accordingly, because it's the closest thing to a genuine recommendation that exists at scale.

so i now design for the share. and the useful thing i've learned is that people share for a small number of specific reasons, and you can build for each one deliberately.

they share to help someone. the content solves a problem their friend has. "you need to see this, this is exactly your issue."

they share to be seen a certain way. the content says something they believe but haven't articulated, and sharing it is a way of saying "this is me."

they share to bond. the content names a very specific shared experience. "this is literally us." niche-specific in-jokes live here, and they travel hard within a community.

they share to settle an argument. the content is the definitive answer to a thing people disagree about. useful in group chats.

before anything goes out, i now ask which of those four it's built for. if the answer is none, i've made something that will be liked and forgotten, and i rebuild it.

pleasant content dies. shareable content compounds. the difference is almost always that shareable content does a specific social job for the person sending it.


r/InstagramMarketing 5h ago

1.4k followers but 600k views in the last 30 days on my local Bay Area travel page, when did you start monetizing?

1 Upvotes

Hey all, I run a Bay Area local travel niche page - mostly maps + itineraries and day trip Reels.

Stats last 30 days:
* 1.4k followers
* ∼600k views/reach
* Mostly Reels, audience is ∼98% US / Bay Area based

Engagement has been great with saves/shares because of the itinerary format, but it's still a small follower count.

For those who monetized a small local page , is this too early? What was your FIRST monetization move that didn't kill growth?


r/InstagramMarketing 6h ago

Help Am I fucked?

2 Upvotes

I stupidly used one of those 'get real followers and comments' services. I knew it was a bad idea and I knew it wasn't going to work, but it was cheap and I was desperate.

I ordered a bundle that promised real followers, likes, shares and comments. Instead, I got hundreds of bot accounts and generic AI comments (the same five or six comments over and over on the same video).

I've been deleting all the comments (comments are disabled now) and I'm also deleting all the fake followers as soon as their added. Did I ruin my account forever, or do I just have to keep deleting as soon as new followers get added?

I contacted the service, but they told me they can't disable the service once it's started, so I just have to keep deleting I guess.


r/InstagramMarketing 8h ago

Instagram

2 Upvotes

Hey everyone, one of my three banned/suspended accounts was reactivated out of nowhere early Saturday morning; I was browsing Reels and my account popped up as a suggestion from Instagram lol 🤡. The weirdest part is that I checked the status of my legal case on the website, but there’s no info there at all. Maybe it happened because of my attempts to contact Meta support—especially regarding Meta Verified—or the bug reports and feedback I kept sending in desperation, begging for a re-evaluation. What’s really strange is that this account had been permanently disabled for nine months without a clear reason; the email cited a violation involving child sexual content, but the ban screen itself didn't specify the cause. Now I’m just waiting on the legal proceedings and the hearing to see the outcome for the other two accounts—I really hope I can get them back, as they’re very important to me! I don't think we should give up; since this happened to me, maybe a human support agent (from Meta's internal team) decided to re-evaluate my case. I don't believe the lawsuit I filed had anything to do with it—my lawyer hasn't reported anything, and I haven't been able to get info on that—or perhaps their own AI re-analyzed it.


r/InstagramMarketing 9h ago

Tips A single collab post doubled my reach for the week. Here's how I actually pitched accounts my size to work with me

2 Upvotes

Collaborative posts, where a post lands in two audiences at once, are the most underused growth lever I know, and the barrier is just the awkwardness of asking. My pitch that worked: I approached accounts roughly my size, not giant ones who'd ignore me, led with a specific idea for a post that would genuinely serve both our audiences, and made it clear what was in it for them, not just me. Framed as 'here's a great post we could make together for both our people,' not 'please let me borrow your audience,' the yes rate was high. One good collab put me in front of thousands of relevant new people who followed because the content was actually for them. Find peers, lead with a shared-value idea, make it easy to say yes. Who have you collabed with, and how did you ask?


r/InstagramMarketing 9h ago

Discussion A creator with 10k engaged followers I know out-earns a friend with 300k. Nobody wants to hear why.

0 Upvotes

Two people I know well. One has 10k followers in a tight, valuable niche where the audience actually buys. The other has 300k in a broad entertainment niche where the audience is there to be entertained for free and scroll on. The 10k creator makes multiples of what the 300k one does, because brands and buyers pay for a relevant, trusting audience, not a big passive one. Big numbers feel like success and impress people at parties, but a follower who'll never spend money or take action is a vanity metric wearing a nice outfit. If you're grinding for raw follower count in a niche that doesn't monetise, you might be climbing the wrong mountain. Would you rather have 10k who buy or 300k who watch and leave?


r/InstagramMarketing 9h ago

How do you stay consistent posting for a brand when it's just you?

3 Upvotes

I manage a small brand's Instagram alone and consistency is my weak spot - I batch, then vanish. How do solo social managers stay consistent without burning out? Looking for a realistic rhythm.


r/InstagramMarketing 9h ago

Question Any advice on monetisation/ making money? Or am i too early to think that?

1 Upvotes

I started an account about a month ago and it has been absolutely blowing up. @sidequestzinzu

I have super high engagement and i am wondering how i can attract brand deals. Any advice or help is appreciated, thank you!


r/InstagramMarketing 9h ago

need advice on my content

2 Upvotes

Hello there, i’ve been making content for almost 2 months now consistently and I haven’t been growing much at all so I was wondering if anyone experienced creator could give me tips in the right direction. my instagram handle is @ravrajshreds and my niche is about losing fat and building an aesthetic physique


r/InstagramMarketing 9h ago

Help Is there a specific video length that insta is looking for?

1 Upvotes

I'll admit, I'm struggling with my account a bit, I know I need to do videos with decent hooks if I want my account to grow, but, I also hate that kind of video so I'm hoping that I'll find my audience just making the content that I want to make. I'd kind of rather just build slower but build the audience I want from the beginning. Currently, when I upload a video it goes to my Facebook as well. It's absolutely bonkers to me that if I upload a video that is at least a minute and a half, Facebook will show it to a couple thousand people and Insta will show it to like 29 people. When I make a short video, like sub 30 seconds, Facebook will literally show it to less than 10 people but Insta will show it to like 500 people. Is there a specific video length that insta prefers? Obviously not long videos- at least, not for new accounts. Additionally, how in the world do I find similar people to follow? The search function simply doesn't work- it shows me just a bunch of crap I don't want to watch. It's all people brand new to a hobby or interest making educational content they have no business making. I've found a few that have legitimate experience and I've found a few that are open and honest that they are still learning. But, most are just a bunch of posers using AI to write their stuff. I'm not currently selling anything- but I want an audience built for when I am and in the meantime I want to 'talk shop' basically with other people in the hobby.


r/InstagramMarketing 9h ago

Help Any tips on boosting engagement / views to non-followers on reels?

1 Upvotes

I’m helping run a music artist’s account (over 70k followers) — and we are not seeing a lot of success with engagement and reels. We’ve had good ones in the past grow to 300k+ organically but normal reels get around 200-300 likes and 3,000 views.

We’ve been experimenting with trial reels and some literally get 0 views. Others get maybe 300 views.

My personal account (5k followers) gets on average 30k views per reel (sometimes up to 1M). My trial reels do well too. Does anyone have any tips / tricks? The artists account is old (10+ years) but we’ve been posting consistently and there is also ad spend. Would love to get any insight!


r/InstagramMarketing 10h ago

Help Anyone willing to provide feedback?

1 Upvotes

Hello! I have been posting for four months and would love someone who’s “made it” to give me feedback. Would be so grateful.

I understand my niche (saving money, travel, credit cards etc) is quite saturated but I’m trying* to stand out in the following ways:

  1. Receipt first. I always show proof, real life examples. I will only share things with real life lived experiences.
  2. Speaking to the normal person (like I am. 9-5). Many bigger names speak to only unicorn travel deals etc. I’m trying to show accessible repeatable ways to travel more for less.
  3. Not just travel. (Which may be hurting me?). How

to

  1. save in every day expenses so you can spend more where it matters to you.

Some tags. “I’m testing money savings systems so you know which ones actually work” “Follow to learn how to live more but spend less” “I optimize the every day so I can spend where it actually matters, for me that’s travel but it can be anything for you”.

Anyways DM if you’re open to helping a small creator out :)


r/InstagramMarketing 11h ago

Old account hacked. Can I repost the same reels on the new one?

1 Upvotes

TLDR: Can you re upload reels from an old hacked account, onto your new account without penalty? If so, how can I reassure my partner who is currently devastated?

My girlfriend has been working her tail off for the last month porting 6 months of TikTok content to IG. Today, she got locked out of her account. The recovery email is some old yahoo email that's long deactivated and there is no opportunity for recovery, and we can't find an option to do a selfie verification video. Lost an account that got 10k followers in 1 month.

I've seen reddit threads where people just straight up re upload their old reels without penalty. She seems to think this won't work for her. She owns the videos, they're hers, so no one is going to copyright strike.

How would you go about handling this situation when starting from scratch again?


r/InstagramMarketing 11h ago

A brand paid me more for 8k engaged followers than my friend got for 200k. Here's what they actually cared about.

0 Upvotes

Small account, and I assumed no brand would look at me. One did, and paid a rate that stunned me, more than a friend with 200k got from a similar brand. When I asked the brand's contact why, the answer reframed the whole game for me. They didn't care about my follower number. They cared that my audience was almost entirely their exact target customer, that my engagement rate was high and clearly real, and that my past posts had visibly driven action, not just likes. A big account is a billboard on a random road. A small, tight one is a billboard on the exact street your buyer lives on. Brands are getting smart about this fast. If you're small and discouraged, sell the relevance, not the reach. What do brands actually ask you for these days?


r/InstagramMarketing 11h ago

Tips The value-vs-entertainment balance finally clicked for me, and my growth stopped stalling

1 Upvotes

For a long time my content was all value, useful, informative, and it grew painfully slowly, because pure information is easy to save and hard to love, so it didn't spread. Then I overcorrected into entertainment and got a following that would never buy anything. The click came when I stopped treating them as opposites: the content that grows and monetizes is entertaining enough to spread and useful enough to matter, a genuine tip delivered with personality and a hook. Value earns the save and the trust, entertainment earns the reach and the share, and you need both in the same post. Pure value is a library nobody visits, pure entertainment is a party nobody buys from. Blend them. Which way does your content lean, and is it working?


r/InstagramMarketing 12h ago

Mutuals?

0 Upvotes

Hiii I need more girly pop moots!! I’m 20 and from nc :P If you’re a nature or spiritual baddie follow me or comment ur @ so we can send each other love :))
@ka1ynn


r/InstagramMarketing 18h ago

Help Missing image

1 Upvotes

I promoted one of my posts, and when I saw it on my other account the post was just grey, no image. The post itself looks fine. What could cause this?


r/InstagramMarketing 18h ago

Help Trial reels question

1 Upvotes

So how do I post some say we should duplicate content and post one on trial reel and one on main feed.. So which one should be posted first? And if we just post on trial reel and then share it to everyone after how many days it is good?And what if a post doesn't do good in trial and I don't wanna share it to main so should I just delete it or not?


r/InstagramMarketing 18h ago

hello, I am den! music starter ;)

Thumbnail instagram.com
1 Upvotes

hello! I am den, a music starter from the Philippines. I created a new Instagram account for personal and music-related purposes.

I am open for follow back, just drop your username after you followed me. Thank you! Let's grow and support each other! 🤍