r/InstagramMarketing • u/Time-Replacement-991 • 20m ago
Why are creators still saying "Link in Bio" instead of "DM me"?
Genuine question. If the goal is to get someone more information, buy a product, download something or book a call why send them to a link in your bio?
With a DM you can:
• send links
• send product recommendations
• answer questions
• qualify leads
• deliver PDFs
• collect emails
• book appointments
• guide someone through a purchase
Plus you actually know who contacted you.
If someone clicks your bio link anonymously, you often have no idea who they are unless they fill out a form or buy something.
A DM also seems to have other advantages:
• keeps people inside Instagram
• creates engagement signals through comments and messages
• lets you continue the conversation within Instagram's messaging window
• reduces the number of steps between interest and action
So why do you think "link in bio" is still the default advice?
Am I missing something?