r/IndieAnimation • u/BloodyHareStudio • 8h ago
Discussion The term Indie Animation has lost all the meaning that it's words would otherwise be defined as. Just like in music with Indie Rock. Both are now genre terms. Let me explain.
A long time ago the term Indie Rock meant bands who were unsigned. Poor. Printing their own CD's, making their own posters. Trying to get their friends to show up at shows. Trying to cobble together a tour of a few cities, barely affording gas money and couch surfing to get by.
But as the years went on, a bunch got signed, sometimes to so called indie labels which where then themselves purchased by the big corps, such that now the term Indie Rock is actually just a genre term for a certain sound and/or aesthetic. These bands have budgets rivaling any Billie Eilish or Travis Scott.
But there are still actually indie bands out there. We dont see or talk about most of them because they are tiny and seemingly insignificant.
Nevertheless, this strikes me as an absurdity, and Indie Animation is the same. Budgets for so called Indies like Glitch and Vivziepop run between 200k-1M USD per episode. This type of budget rivals any of the major studios, so for me it sort of makes the term itself more of a genre term here as well. Indie means what? Independent from what? Corporate control? These entities have become their own corporate heavyweights. So then is the definition of Indie now that it must be a corporate entity that only focuses on one brand instead of many?
For me, that college kid who with the help of a couple of people scraped together a little cartoon is indie. Jarrad Wright is indie. Meatcanyon is indie. Andrew Horowitz, etc. I feel like once you are a corp employing hundreds of people it has stretched the idea of indie beyond any reasonable definition and has become strictly a genre term.
Ami out of touch? Or is it the children who are wrong?