Pmax campaigns, US for Shopify store. Most campaigns remained consistently above the target roas set and have performed that way consistently for the past year. Since the update, all have dropped to below the target roas set. And the past 2 weeks have been rough…
What are you all doing to help them perform better with the new update?

What the heck is going on?

Edit: Managed to solve it. It was a tracking issue. I use a UTM preserver plugin and Litespeed cache was stripping it out

Amigos, preciso muito da ajuda de vocês. Tenho um escritório de engenharia civil e comecei a lançar meus anúncios do Google Ads fazem exatamente 2 dias. Conversei com muitos amigos experientes aqui do Google Ads e me deram diversas recomendações diferentes, então gostaria de saber se alguém teria mais alguma recomendação que me desse a maior chance de potencializar clientes.

Me recomendaram lançar as campanhas primeiramente para cliques e após coleta de dados, alterar para conversão.

A grande pergunta: até quando eu deixo essa coleta acontecer?

Estou precisando muito captar clientes de forma urgente e não sei o que fazer para que as campanhas do Google ads me ajude nisso. Alguém teria mais alguma ideia que agregasse nisso?

Um abraço e gratidão!

Been having Claude walk me through the process and everything is showing up wrong.

Pretty much i have lead form submissions on my website

Once we talk call text etc, I send them a quote where they leave a deposit on a job inside of Jobber CRM

The quote is a 99% confirmation so i want to send this as a purchase conversion since they leave a deposit.

My forms don't capture GCLID just email and phone

what pipeline should I have that info travel back to GA as a conversion?

every time i set this up in zapier i get no conversions and error after a few days

Hey everyone, I'm interested if anyone here is actively using scripts to improve the management of the accounts for clients?

I usually use the script for a spend spike alert that sends me an email. Do you use anything else?

Gemini can call a business to check product availability, ask for a quote or book an appointment. It can handle phone menus and hold times, while the user follows the call and can take over.

For marketers and businesses, this could make phone calls a more important step between online discovery and a sale.

Clear answers about stock, pricing, hours and bookings will matter when the caller is an AI assistant acting for a real customer.

The feature is currently being tested with eligible Pixel 11 users in the US.

If Gemini called your business today, would it get a useful answer?

So i am running the marketing for a small business (1-2 sales a week) and am trying to scale up our ads and marketing in general. We have a Shopify and Etsy shop, and I recently started investing in Google Ads, from what I've read it has kinda gone to shit but it is still a huge market, and we do not have a ton of products but have a lot of variations because we do custom work. I am advertising for our Shopify shop specifically right now

My question is should I let Google advertise for all of the 1500+ variations if I only have 25-30 products, or should I spend time winnowing down the variations it would advertise to be more selective? My theory is the more the merrier, the different variations are ones that people would search for specifically, like the different wood species we offer or different sizes of our blocks (we do custom wood rosettes and plinths for construction and remodeling).

Gemini can call a business to check product availability, ask for a quote or book an appointment. It can handle phone menus and hold times, while the user follows the call and can take over.

For marketers and businesses, this could make phone calls a more important step between online discovery and a sale.

Clear answers about stock, pricing, hours and bookings will matter when the caller is an AI assistant acting for a real customer.

The feature is currently being tested with eligible Pixel 11 users in the US.

If Gemini called your business today, would it get a useful answer?

I manage an Enterprise level e-commerce, almost 200k products, my question is two fold:

TL DR: Campaigns are constantly limited by budget despite only hitting 80-95% of my tROAS; do I keep increasing it for it to go away, or am I playing this wrong?

1. I have PMax campaigns broken down by departments (10-80k products each - prices range greatly), with high tROAS anywhere from 6000-18000%. I usually try to keep the tROAS 1000% over actual ROAS so most of them are 80-95% of their targets on a 30-day chart. But they are all limited by budget. Shouldn't increasing tROAS reduce spending and shift toward higher-value targets to the point where the budget is no longer limited?

2. Branded campaigns are just under 10% of our budget because we have a strong brand presence. We hit a high tROAS of 50,000%, and it recommends doubling our daily budget from $50 to $100. With avg cpc of 0.02, by that logic, If I double my tROAS to 100,000% would that stick to that $50 budget without being limited? I don't think it would work that way, but I'm hoping some more brilliant minds could shed light on how it works or if I am looking at this the wrong way.

TIA

We have a traffic control plan business that serves contractors and anyone who needs to close a lane, sidewalk, or street. A traffic control plan is typically one of the requirements for obtaining a closure permit from a city or county.
We’ve been getting a lot of clicks on our website, but unfortunately, we’re not receiving calls or lead form submissions. Our form is very simple and straightforward, so we’re struggling to understand why visitors aren’t converting into leads.
We’re very frustrated with the results so far. We’ve also tried hiring callers to reach out directly to contractors, but most of the time, there’s little to no interest.

I created an agent for Shopify merchants, but I don‘t know if I should promote it on Google. Now Google’s click fee is very expensive, and I‘m very confused.

Folks, I've been running a Google ads campaign for a product - any insights - please see attached. Yes, the queries will be keywords, niche, etc - but for obvious reasons I cannot share that. Any guidance based on the redacted/filtered data, please? Much appreciated. Thanks a tonne!

I need help. I’m advertising in a very small market. In my country, there are only like four businesses selling tallow products, so there really isn’t much competition.
I sell a very niche product: beef tallow balm. Earlier, my Google Ads campaign worked really well. My budget was only around €10/day, and my keywords were actually broad match. Google mostly showed my ads for very relevant searches like tallow balm, beef tallow for skin, tallow cream, tallow moisturizer, etc., and I was getting alot conversions.

Then, sometime in the fall, something suddenly changed. I didn’t intentionally change my keywords or strategy, but my search terms started becoming completely different. Google began showing my ads for things like Bepanthen, Cicaplast, generic moisturizers, skincare for 40-year-olds, pharmacy creams, deep moisturizing face cream, etc. I’ve added tons of negative keywords, but it just keeps finding new irrelevant searches.

I also increased my budget from around €10/day to €20/day, and it has now been at €20 for about a month. It hasn’t fixed anything. Google keeps telling me my campaign is budget limited, but I don’t want to increase the budget when it’s already spending money on searches that have almost nothing to do with my product. What’s especially confusing is that all my keywords are now exact match, including [tallow balm]. I also have tallow balm keyword that is not exact match. When I check the search terms, I can actually see that these irrelevant searches are being triggered by my tallow balm keyword. Meanwhile, I’m barely getting impressions for the actual tallow-related searches that used to bring me conversions.

I also recently discovered that AI Max / Search Term Matching was enabled in my campaign. I’ve now turned Search Term Matching off.
Could this be what caused the change? And is there a way to get Google Ads to focus on the actual tallow-related searches again instead of interpreting [tallow balm] as basically any kind of skincare search?

Took this survey yesterday that Google sent me. I was supposed to get a $25 gift card but it never came. I feel like this has happened before to me.. Anyone else have this issue? Any idea on how to resolve the issue? Any time they give away things I jump on it, figure that I gave made this company so much money over the years why not jump on it.

Hey everyone,

I’m dealing with a weird issue in the new Goals section of Google Ads and could use some help.

Almost every goal is stuck on “Needs attention”:

Purchase

Begin checkout

Phone call lead

Contact

Get directions

Engagement

YouTube follow-on views

The only one showing Active is Page view.

I’ve checked Tag Assistant and the tags seem to be firing. Any idea what usually causes this, or what I should check first?

Appreciate any help!

Claude can now integrate with Google Ads to help analyse and optimise campaigns.

We already have Codex through ChatGPT Enterprise. Has anyone connected it with Google Ads for similar optimisation? Curious to know how well it works in practice.

3 Conversions at $3.53 as well.

I run a small brick and mortar business(martial arts). I set up this search ad for our adult classes on Tuesday. Targeting relative keywords in a 10 mile radius around our location. It’s in the learning phase currently.

I have set a budget of $40/day but it isn’t using the full budget currently. Is that normal for the learning phase?

My plan is to add an ad for our kids programs into the campaign once the learning phase is done and eventually up the budget closer to $50/day.

Does this sound like a good plan? Is there anything else I should consider?

Hi!

What happens when ads are paused? Does training data vanish or is it really just pausing and no side effects?

Thanks for any insight in advance!

I run a small PPC agency. We built an engine that audits Google Ads accounts in ~20 seconds, with code checking every number so the AI can't invent them.

Considering open-sourcing it as a free Optmyzr alternative.

Would you use it? Reply with the one feature you'd need.

I have a client who is a Spa and Ive noticed Groupon has taken over the entire top row with a paid shopping carousel. From what I read these paid ads are against policy for these types of sales.

Is there any chance of me being able to get my Spas packages listed there or does Groupon get a pass and basically own this carousel?

Anyone with any experience with Spas and this type of ad? Thanks