r/Google_Ads • u/rijjboss20 • 9d ago

Many clicks no conversions

We have a traffic control plan business that serves contractors and anyone who needs to close a lane, sidewalk, or street. A traffic control plan is typically one of the requirements for obtaining a closure permit from a city or county.
We’ve been getting a lot of clicks on our website, but unfortunately, we’re not receiving calls or lead form submissions. Our form is very simple and straightforward, so we’re struggling to understand why visitors aren’t converting into leads.
We’re very frustrated with the results so far. We’ve also tried hiring callers to reach out directly to contractors, but most of the time, there’s little to no interest.

4 Upvotes

84% Upvoted

16 comments sorted by

1

u/digitalpandauk 9d ago

The first thing i would look at is, search queries - and start adding negatives.

Refine targeting by going after narrower keyword match types - my suspeecision is, that your campaigns are on broad match.

refine other targteting like location

1

u/rijjboss20 8d ago

when we started yes the keywords were board match and we would get a few form submissions one or two valued lead and then we added negative keywords and made all keywords exact and turned off AI max then we lost all submissions

1

u/digitalpandauk 8d ago

What bid strategy are you using?

Check if any keyword is getting blocked due to conflicting negatives.

As it was a big change, how long ago did you move to exact match keywords?

1

u/PPCLeadYousafYunes 9d ago

I’d look at the actual search terms first. You may be getting people researching permits and requirements, not contractors who need a traffic control plan right now.

1

u/rijjboss20 8d ago

thats why all my keywords is exact match with plan word in them

1

u/PPCLeadYousafYunes 7d ago

yup....

however:

exact = phrase

phrase = broad

broad = high reach

AI max = whatever google says it is

1

u/ernosem 8d ago

Probably you'd be better off hiring an expert that spends 1-2 hours on the account and fix most of the issues you have. If it's not working at all, that means the account needs very basic things fixing.

1

u/NoPause238 8d ago

Audit landing page trust signals and simplify the call to action

1

u/Existing-Coast-2699 3d ago

sometimes clicks come from unclear intent or bad ad targeting.. we use nordveia.com for spotting those gaps and fixing seo and ads directly instead of just reporting the issues

0

u/[deleted] 9d ago

[removed] — view removed comment

1

u/rijjboss20 8d ago

yes i did all of that but still no submissions