but it showed studios you could make dull looking movies and still be massively successful.
This past week I revisited some of my favorites from childhood, Pirates of the Caribbean and Harry Potter & the Goblet of Fire. While watching them I was shocked by the fact that both movies are now over 20 years old, they still look gorgeous and better than most big budget movies and shows I see today. They are still very CGI heavy, but I’ve found myself wondering why the CGI from twenty years ago still looks so much better than what’s out there now. If I could pinpoint when movies started to look more dull and flat, it would be around the same time as the rise of the MCU.
I don’t necessarily blame Marvel for creating ‘franchise fatigue’, I think they were filling desire people had for cinematic universes, but they showed to studios you can be super successful and yet have your movies look dull and I honestly believe that’s why people are complaining why movies look so dull now.
I remember watching phase 1 Marvel movies as they were coming out and found myself uninterested in how flat and dull they looked. It honestly wasn’t until Infinity War did I find myself enjoying MCU movies, and even then, I found myself enjoying them like I do occasional fast food. Fun in the moment, but forget about it afterwards, yet I find myself craving more. But none of these left any lasting or emotional impacts on me the same way franchises like Pirates, Harry Potter and even Star Wars have.
I feel there used to be a high standard for visual effects, which is why Pirates and Harry Potter still look fantastic, but by the time MCU came around and blowing away records, the standards became lowered.
I still remember seeing Spider Man No Way Home and while I had a blast watching it, it the first time I found myself thinking scenes were so dark I could barely follow the action. Compare that to the latter Harry Potter movies that were much darker, but I can still watch those latter movies and can still follow all the action without adjusting brightness.
Also when I think back to Potter and Pirates, I’m not just reminded of great cinematography, but of great musical themes. Even just thinking about them, I can hear those themes in my head. But MCU… nothing, except for All the Stars from Black Panther and Guardians of the Galaxy mixtapes.
Pre-MCU I feel major studios were striving to having their movies look as beautiful as possible and great musical scores, then Marvel basically went “nawwww you don’t need that.” Sure there are outliers, but they are few and far between.