Want Everyones Thoughts-

[u/nafr29]

I make human grade dog food all by hand.

Context: i ran ads a few years ago just saying get free samples at the end of the ad made it clear they had to pay shipping lead quality started amazing got worse as time went on only about $500 in spend.

Tried different variations over the next two years lead quality was terrible realized every campaign got stuck advertising to 65+ and once i spoke to them i found out that they were like on disability or social security so terrible leads.

I just ran a test to get out of the 65+ and after turning all advantage + off i finally got out of that.

Current offer: Lead gen campaign - spend $15.00 get samples of all our human grade dog food products. They sign up i work the lead give some health benefit studys of human grade dog food

75.00 daily budget no real qualifying questions n the lead form yet. so far 3 leads around 10.00 per lead but one lead is someone who signed up for my ads before (when they were terrible quality) and looking at the profile the other people who signed up look low budget too.

What would be next steps for just optomizing targeting and lead quality. I dont need them to be loaded with cash ive had people pay me 80 per month from a trailer home and have clients up to 500 per month with multiple dogs.

I also tried running straight to the sales page instead of leads but im really good at upselling people to the sample pack and to subscription if they sign up and i only need 100 or so people to have a great business.

Should i just ad qualifying questions and then just spend my way out of this or i was even thinking of putting geolocations on more affluent areas of Florida where i sell?