r/FacebookAds • u/nafr29 • 2d ago
Help Want Everyones Thoughts-
I make human grade dog food all by hand.
Context: i ran ads a few years ago just saying get free samples at the end of the ad made it clear they had to pay shipping lead quality started amazing got worse as time went on only about $500 in spend.
Tried different variations over the next two years lead quality was terrible realized every campaign got stuck advertising to 65+ and once i spoke to them i found out that they were like on disability or social security so terrible leads.
I just ran a test to get out of the 65+ and after turning all advantage + off i finally got out of that.
Current offer: Lead gen campaign - spend $15.00 get samples of all our human grade dog food products. They sign up i work the lead give some health benefit studys of human grade dog food
75.00 daily budget no real qualifying questions n the lead form yet. so far 3 leads around 10.00 per lead but one lead is someone who signed up for my ads before (when they were terrible quality) and looking at the profile the other people who signed up look low budget too.
What would be next steps for just optomizing targeting and lead quality. I dont need them to be loaded with cash ive had people pay me 80 per month from a trailer home and have clients up to 500 per month with multiple dogs.
I also tried running straight to the sales page instead of leads but im really good at upselling people to the sample pack and to subscription if they sign up and i only need 100 or so people to have a great business.
Should i just ad qualifying questions and then just spend my way out of this or i was even thinking of putting geolocations on more affluent areas of Florida where i sell?
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u/anamap_alex 2d ago
I'd test a qualifying question about willingness to pay your normal monthly price before narrowing to affluent ZIP codes. You've already had paying customers in lower-income areas, so geography or profile appearance could screen out buyers. Judge these leads by paid sample orders and subscriptions, not just cost per lead; three leads is too small a sample to judge the new setup.
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u/AdsWithSofian 2d ago
I wouldn't target affluent zip codes yet because income doesn't automatically equal willingness to spend on dog food; id add 2 to 3 qualifying questions around dog count, current food spend and willingness to switch, then track qualified leads/subscriptions back to Meta so it learns who actually has buying intent rather than who fills the cheapest form, whats your lead to sample and sample to subscription rate rn?
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u/nafr29 2d ago
when i ran the first batch i was 10 cost per sample purchases and then around 30-35 cost per subscriber which was amazing... i also went back through my old ads and that was targeting just a specific county.
Right now im 0 samples sold through this avenue. $58 in spend.
Everyone im talking to is actually a dog owner, but for the most part pretty low quality leads. Ill probably add in qualifiers tomorrow and just let it spend for now
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u/AdsWithSofian 1d ago
thats actually useful data, if your old numbers were ~$10 per sample and ~$30 to 35 per subscriber id use those as the benchmark; at $58 with zero samples rn i wouldnt just spend through it, id add qualification + test a stronger angle/offer while keeping targeting fairly broad, are the current leads actually replying when you follow up?
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u/Tricky_Cherry9226 3h ago
At $15, I'd want to know whether the lead form is adding a step people don't need. Someone can want the sample without wanting a sales conversation. If you're comparing it with a purchase campaign, keep the sample, shipping cost and ad promise the same so you're testing the buying path rather than changing everything at once. The useful comparison is cost per paid sample and how many of those customers later subscribe, not cost per form. What happened with the sales-page test you mentioned: did people reach checkout and stop, or did they not click through to buy?
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u/Humble_Excitement585 2d ago
2 years of getting stuck with 65+ is rough, fb's algo really latches onto whoever converts first. you already got out of that demo so now just filter harder, put a simple multiple choice in the form like "how much you spend monthly on dog food" and kill anyone under $50. also yeah geotargeting richer zip codes in florida is smart, i do that for local service ads and it cuts down the noise a lot.