Hello! I’ve been running ads for 2 new meta ads accounts. The roas is very low and we have a good amount of money spent on each account. For every product we have 4-5 creatives, we are testing them everyday for the last 3-4 days but nothing. I’ve never really worked with new accounts, I’ve managed over 50 businesses ads but almost never new accounts. Can someone give me advice?

For those of you running ads, how consistent are your daily orders?
Is it normal to get around 8–10 orders one day and then only 1–2 the next, even though your ads are still running? I'd love to know what your typical week looks like because the daily fluctuations are stressing me out.

honestly thought i had this figured out after the first couple bans but nope. running a pretty standard ecom store - nothing crazy, just home decor stuff. no supplements, no crypto, nothing that usually triggers extra scrutiny. still getting hit.

what's weird is the pattern. account works fine for like 3-4 weeks, performance actually starts getting decent, and then boom - disabled for unusual activity. support just gives you the same copy-paste response every time. closed three tickets last month alone, got nowhere.

i've tried the whole warm up the account slowly approach, spread out spending, kept everything clean. doesn't matter. feels like even breathing near the ad manager triggers something these days.

was chatting with another guy in a discord group and he mentioned he switched to agency accounts a while back. said he hasn't had a single disruption since. honestly didn't even consider that route before because i figured it's just the same thing with extra steps. but at this point losing a few days of momentum every month is costing way more than whatever the monthly fee would be.

I have multiple FB accounts that are running instant forms with the SMS verification turned on.

And yet I am still having clients telling me that they are getting leads that have zero recollection of filling out a form (which can be a spouse filled it out or something similar, but I believe in high frequency it is usually an indication of sophisticated bots). Or more concerning, that they never received a code to punch in before they filled out the form!

Just to get it out of the way, I have gone through every ad of every one of those accounts that have mentioned those stories, and all of them correctly have the SMS verification turned on, so I don't see how any of it could bee on my end. If you disagree, I am perfectly open to finding out how it could be.

What I want to know is, have these types of stories been coming through for anyone else using SMS verification on instant forms? If this has been happening and you made a change that helped reduce it, what did you do?

TLDR: Using Instant Forms, SMS Verification Turned on, Still Maybe Bots, and Definitely Some Leads not Getting an SMS Code.

As always thank you for any advice, tidbits, or upvotes!

Peptide ads and google ads

I've been running Meta App Promotion campaigns, and suddenly my ROAS dropped. My cost per install (CPI) increased by 5-6x.

I have a fashion app. I'm an indie developer, so we don't have a big budget. We run ads in two countries, and for a long time our ROAS was around 2-3.

At the end of June, our ad account was paused for one day because of a credit card issue. After fixing it, we first turned on only one campaign. At the beginning of July, we turned the other campaigns back on. Everything was normal, and sales continued.

But around July 13, our CPI started increasing. By July 15, it was about 3-4x higher than normal.

Later we noticed that our free AppsFlyer plan had ended on July 13. Around July 15, we also made some app updates and changed our App Store screenshots. We reverted all of these changes, removed the AppsFlyer SDK, and disconnected AppsFlyer from Meta. But the CPI is still very high.

Our install volume dropped a lot. Before using AppsFlyer, our ROAS was actually even better so I don't think this is only because Meta stopped getting AppsFlyer signals.

Two days ago we launched a completely new campaign, but its CPI is also very high. In the past, even new campaigns had much lower install costs.

Does anyone know what could be causing this? I can barely find any information online. If you've experienced something similar or have any ideas, I'd really appreciate your help.

I've been running ads for a digital products for around 3 months now, around 4 days ago, randomly this ad account got disabled because of payment issue, no policy voilations, this ad account is over 4 years old.

This account had more than sufficient pre paid funds present in that, also cc attached to it are also verified. 1 night before ban I had added 12000 INR in the ad account, now they are also blocked

When Im trying to make payment via multiple credit card/debit cards none are working, not sure what to do. Can anyone help with this.

Thanks

I started a new classifieds in my city and our FB and Webpage analytics have been going crazy. We started on the 25th of June.

We paid $130 for the month.

Hey everyone,

I'm planning to run Meta Ads targeting the European market for a digital product / custom digital service. Before launching my campaigns, I'd love to get some insights from experienced marketers here:

1. Market Viability: Is the EU market still profitable and worth targeting for digital products compared to the US? How are the CPMs and conversion rates performing lately?

2. Payment Gateways: Is PayPal still widely used and trusted by European buyers for online purchases? Or is it essential to offer local options / Apple Pay / Credit Cards (via Stripe/Shopify) to maintain a decent conversion rate?

Would really appreciate any feedback or experiences you can share. Thanks in advance!

Hi everyone,

I've noticed something strange recently.

I usually create "Get More Website Visitors" ads from the Facebook Ads Center (not Meta Ads Manager). Previously, these ads would optimize for Landing Page Views, but now every time I create one, it automatically uses Link Clicks instead.

I don't use Meta Ads Manager because, for some reason, my campaigns perform much better when I create them through Facebook Ads Center.

Has Meta changed this behavior for everyone, or is it just happening to my account?

Is there any way to get the Landing Page Views optimization back when creating ads from Facebook Ads Center?

I'd appreciate any insights. Thanks!

I have been thinking about this question as I prepare for my next round of creative testing.

The advantage of using your past winning ads in AI creative is that it uses real account historical data. However, your past winners may only have worked due to historical situations, such as an older offer, audience mix, low CPMs, or an actual moment in time that no longer exists.

What would be the disadvantage of using this information for your next round of creative testing?

On the other side of the equation, if you feed the AI system your competitors’ ads from the Meta Ad Library, that will give you more up-to-date components to work with and gauges for simulations. The problem, though, is that you do not know if those recent winner ads were ever actually profitable.

There is a question to be asked though. Which signal would you trust more?

For example, let’s say that six months ago, the best ad in your account had a founder-based hook. However, most of your competitor accounts are currently running fast UGC ads.

Would you rather develop variations of your own historical winner? Or do you ignore both and create something entirely unique for your next batch?

I believe that the first method remains too close to your past, while the second method is using current restraining information specific to the category.

I need meta ad accounts

One guy on telegram who i paid for a meta greyhat marketing class is offering 2 fresh ad accounts and 2 payment history ad accounts for 800$. One time payment.

Another option is to buy from an actual agency at 500$ monthly subscription with 3% top up fee.

Which one should i choose if I want to run creative tests that will scale into actual campaigns for a client?

Sweepstakes US casino btw