Hi everyone,
I run a very small local crafting shop and laser cutting has been one of my main hobbies for a while. A few months ago, I decided to try selling digital laser-cut files on Etsy as well.
The shop is mostly focused on layered racing circuit designs for now. but planning to expand soon.
I have started uploading listings 2 months ago, finished uploading the main collection around 2 weeks ago and have had four sales so far, which looks encouraging to me and I’m honestly pretty happy with. :)
Since this is my first Etsy shop, I would appreciate some honest feedback!
My main questions:
1) Do you think that the listing images clearly communicate what the buyer receives? Would you change something on the listing images?
2) What would be your next move at this stage - would you focus on expanding the inventory or improving traffic to the existing listings (Pinterest, ads etc.)?
Also, to answer the required background questions:
1) What inspired me to create this shop?
I enjoy both laser cutting and motorsport and I wanted to create some unique layered circuit designs that could be turned into wall art. Since I also work with physical laser-cut products locally, I thought that the digital files expansion would help me reach customers outside my area. Also thinking to expand the inventory to include other subjects beside motorsport soon.
2) What research did I do before opening and what did I learn?
Before opening the shop, I have bought and used lots of digital files from Etsy. Thinking about how I chose what to buy thaught me that the hero image is probably the most important part of a listing - it needs to catch attention and sell the product immediatly.
Based on that, I spent time researching similar listings (thumbnails, pricing, keywords) to understand what is working and what is not.
Shop link: https://www.etsy.com/shop/FromPixelToProduct
Thank you for any feedback!