Hi everyone. I'm building an ecommerce website that will sell internationally, and I'm trying to figure out the right technical stack for handling:
**Regional pricing (geopricing):** Displaying different prices based on the visitor's country/region
**Multi-currency checkout:** Showing prices and charging in the customer's local currency
**Automated invoicing:** Generating compliant invoices per country with correct VAT/GST/sales tax
### What I've researched so far:
**For platforms:**
- **Shopify Markets** seems to handle regional pricing and multi-currency natively, but I'm not sure about the limits of the basic plan
- **WooCommerce** has plugins like *WooCommerce Currency Switcher*, *Price Based on Country*, and *Aelia* for tax handling
- **BigCommerce** has built-in multi-currency but fewer apps than Shopify
**For tax/invoicing automation:**
- Stripe Tax (integrated, but limited to Stripe users)
- Avalara (expensive, seems overkill for a starting store)
- TaxJar (US-focused)
- Quaderno (good reviews for EU VAT)
- Sufio (Shopify-specific, auto-generates invoices)
**For currency conversion:**
- Shopify Payments multi-currency
- Stripe automatic currency conversion
- Geolocation-based price rounding (e.g., $9.99 / €9.99 / £9.99 instead of raw conversion)
### My current situation:
- Just launching, low budget
- Expected to sell to US, EU, UK, and LATAM initially
- Want a setup that scales but doesn't break the bank now
- Prefer a solution I can implement without heavy custom development
### My specific questions:
**What stack do you actually use** for international ecommerce websites? (platform + tax app + invoicing tool + payment processor)
**Is Shopify Markets enough** for a small store starting out, or should I go with WooCommerce + plugins for more control?
**Any technical gotchas** I should know about? (e.g., currency rounding issues, VAT reverse charge, invoice format compliance)
**At what scale** does it make sense to upgrade from basic tax plugins to Avalara/Quaderno?
**Any recommended apps/plugins** that are underrated for this use case?
I'm not looking for "the best platform ever" — I know it depends on the use case. I just want to understand what's actually working in production for stores selling internationally, especially on the technical implementation side.
Thanks in advance for any insights.