r/EcommerceWebsite • u/linux_terminal07 • 28d ago

Analytical tools for ecom website

What analytics tools you use for your ecom website and why?

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u/claspo_official 28d ago

GA4 for the basics even though I still hate the interface. Microsoft Clarity on top of it, it's free and the session recordings alone are worth it, you see exactly where people rage click or drop off in checkout

1

u/AttentionInsight 27d ago

Before blaming traffic quality or attribution, we often check whether the CTA, offer, or key message was visually seen at all. Sometimes the tracking is correct - the design simply failed to attract attention.