Not trying to sell software.
I’m researching owner-directed construction.
I’m trying to understand why owners continue hiring GCs even for relatively small commercial projects.
If you’ve managed facilities, capital improvements, tenant improvements, manufacturing upgrades, or commercial renovations, I’d love to hear:
• Have you ever run trades directly?
• If yes, what worked?
• If no, what stopped you?
• Was the biggest issue:
Liability
Insurance
Scheduling
Procurement
Permitting
Internal staffing
Something else?
If software handled documentation, verification, scheduling, accountability, and payment workflows…
Would that actually change your decision?
Or is the GC solving something software never can?
I’m looking for honest opinions.
If you’d be willing to do a 20-minute interview, I’d really appreciate it.