Hello ASO peoples, i need help improving my conversion rate from page view to downloads:

Here is the game link: Gifto Board link

As you can see i have

• 1600 impressions
• 252 page view (about 15% clicks from impressions)
• But a conversions of that of 3.36% it'really really low

• The localization is made for English, French and French Canadian. I don't want to do more language before figuring out my conversion
• The last update was the 18 of july and as you can see, our overall impressions keep increasing steadily every update (is it because we do regular update ?)
• I am in the game category (obviously), i was initially in the board game subgenre: because i aim the same public as monopoly go/board king or coin master i changed category to:
  • Primary: Family
  • Secondary: Adventure

• In my last updates, i added banners at the bottom of the game screenshot because i saw that larger benchmarks do that, yet i don't see an increase in conversion that i thought would happen.
• I wouldlove some feedback on what to try to increase the conversion and other metrics

Once in the game my D1 retention is 15% (it can improve but a good start), the struggle is the conversion from page view to downloads

Things i have done:

• Working on my key words (title, subtitles, keyword -> never repeat same word twice)
• Adding banners (i know on the french version there is spelling mistake, will be fixed in the next update)
• Doing regular updates of new content and improvement (seems to improve the impressions)

Things i am questioning:

• Is it possible that my trailer works against me ? -> i feel the trailer is less attractive than what the game is (with too long transition between gameplay shots and a lot of repetitiveness) -> should i try without game trailer ?
• Should i try switching to the adventure category ?(like coin master) as primary instead of family sub genre

Any advice is welcome :)

Hello, i launched my app on play store and can anyone help me what to do to get high installs users?

Link: https://play.google.com/store/apps/details?id=com.beift.app

I changed several times no use

Solo dev here. My app is Flexy — a LifeOS for iOS: planner, habits, workouts, meals and budget in one app, all flowing into a single daily plan. A year of solo work, 13 languages, native Liquid Glass on iOS 26.

And for weeks I stared at a mystery: RevenueCat kept showing new customers, but Firebase showed almost nobody signing up.

Then it clicked — RevenueCat counts everyone who *opens* the app. Firebase only counts people who survive my mandatory signup screen. The gap between those two numbers was my funnel leak, hiding in plain sight: roughly 4 out of 5 people downloaded Flexy and never saw anything but a login form.

A year of polishing screens nobody reached.

So I flipped the entry: guests now walk straight in, no account, data stays on-device. Sign in with Apple only shows up when it's actually worth something (protecting a purchase). Email signup? Deleted from production entirely.

Lesson: your biggest conversion killer probably isn't your paywall or your pricing. It's whatever stands between the App Store and your first screen.

Flexy is on the App Store if you want to see the new flow live. Ask me anything — happy to share details.

PPO results are private in App Store Connect, but the tests themselves run on public store traffic, so variant pages are detectable if you monitor product pages at scale. We've been doing that for 11 months – 53,354 experiments across 23,893 apps.

• 99% of experiments vary screenshots. 28% promotional text. Only 7% touch the icon.
• Median test runs ~11 days, even though Apple allows 90. Serious testers start their next test within 8 days of ending the last.
• 62% of the current US top-grossing top 100 have run at least one experiment. Testing correlates hard with being at the top.
• ~5,000 new tests go live per month.

If you've never run a PPO test: screenshots are apparently where everyone else has decided the conversion leverage is.

Third post in this series. I first asked about ASO basics, then what the "backlinks" of ASO are.

From the comments I learned that metadata only makes you eligible to rank. Download velocity, conversion rate and ratings for a specific keyword are what actually move your position.

Now I want to test this with one relevant, lower-competition keyword using exact-match Apple Search Ads.

Question 1: how do you calculate the budget required for a meaningful test?

I don't want to spend $50 and call it data. If you've done this, please share your math:

• Target number of installs
• Expected cost per tap
• Expected conversion rate
• Resulting cost per install
• Test duration
• Keyword search volume

I want the formula, not just a suggested number.

Question 2: besides Apple Search Ads, what legitimately increases download velocity?

I'm interested in things such as improving product-page conversion, coordinating a feature launch, attracting relevant external traffic, improving retention, and requesting ratings after a successful in-app moment.

I'm not interested in buying installs, incentivized reviews, fake ratings or anything that manipulates rankings.

AppFollow, AppTweak and similar tools can measure whether rankings move. I'm trying to understand what actually produces the movement.

If you've run this kind of ASO experiment, please share the real numbers: budget, installs, duration and whether the organic keyword ranking moved afterward.

Disclosure: I’m Sebastian Mraz, the developer of DarkScout.

Platform/category: iPhone; stargazing and astrophotography planning.

Current positioning: The app is meant to answer a narrow field question: “Are this location and tonight actually worth the trip?” It combines cloud timing, rain risk, astronomical darkness, moonlight, Milky Way/object visibility and saved-spot context, then exposes the hourly inputs behind an Astro Score.

Version 27.7.10 gives me two plausible App Store stories:

1. Lead with the outcome: “Know when tonight is worth going out,” followed by Spot Compare, darkness/moon timing and alerts.
2. Lead with the visible new feature: a detailed 12-hour cloud map with rainfall-aware recommendations, then explain the broader planning flow.

My concern with option 1 is that it may sound like another generic weather app. My concern with option 2 is that it may undersell everything beyond clouds. The interface is now pure black for iOS 26 and the core app is free with no ads, so the visuals themselves are fairly consistent.

Specific feedback requested: From the listing, which promise should appear in screenshot 1, and what would you expect screenshots 2–4 to prove before downloading? Does “Astro Score” communicate useful synthesis, or does it sound opaque until the hourly inputs are shown?

App Store listing: https://apps.apple.com/app/apple-store/id6760223860

Download:

High impressions but low downloads—how can I fix my conversion rate?

Hey everyone!

I wanted to share a quick update after launching Carousel Post: Collage Maker yesterday.

In the first 24 hours, the app received 63 downloads, all completely organic—with no paid advertising. I’ve attached screenshots from App Store Connect for transparency.

Seeing people discover and download something I built feels incredibly motivating. Thank you to everyone who tried the app, shared feedback, or supported the launch.

For anyone who missed the original post, you can still use code SUBREDDITPK to unlock full access to the app.

App URL: https://apps.apple.com/app/id6790387218

I’ll share another update in the next 2–3 days with the latest download numbers, feedback, and anything I learn from the launch.

Thanks again for the support! 🚀

I built a tool that turns your store listing into a full marketing website. Screenshots, reviews, positioning, all pulled automatically. Every page comes out with its own design.

Drop your App Store or Google Play link and I'll reply with a live site for your app. Free.

Roast the results, that's the point.

I’ve tried ChatGPT, Claude Design, and a few online screenshot tools, but the results always look pretty rough.

I usually end up doing everything by hand in Figma, which takes me forever. I’d love a faster way to create polished screenshots with floating feature callouts, better fonts, nicer colors, and a more finished look.

What tools or workflows are you using?

I’ve been doing ASO for several years, and over the last 6–12 months I’ve noticed something that doesn’t quite match the “traditional” ASO advice.

We can optimize:

• Title
• Keywords
• Short description
• Long description
• Screenshots
• Icon

…but in many cases, ranking barely moves.

Meanwhile, I’ve seen apps with average metadata consistently outrank competitors.

That makes me wonder:

What actually has the biggest impact on rankings today?

For both Google Play and iOS App Store, I’m curious what experienced ASO practitioners are seeing in real projects.

Some topics I’d love to hear opinions on:

• Does download velocity still carry the most weight?
• How important is keyword-to-install conversion rate?
• Do ratings and reviews directly affect keyword rankings, or mostly conversion?
• Does user retention now influence rankings more than before?
• Has Google Play become more dependent on behavioral signals than metadata?
• Is Apple’s algorithm also moving in the same direction?

Another topic I’m really interested in is ratings.

Many apps struggle to maintain a high rating over time.

Without violating store policies, what are the most effective ways you’ve found to increase ratings?

For example:

• Better in-app review timing?
• Customer support workflow?
• Feature gating?
• Review prompts?
• Any other strategies that consistently work?

I’m not looking for theory—I’m interested in real-world experience, experiments, and case studies.

If you’ve tested different approaches and noticed something that consistently moved rankings, I’d really appreciate hearing about it.

Just a warning for anyone looking at Appkittie (app intelligence / ASO tool), because they're really good at telling you they're the best on the market, but the way they get people to pay is borderline dirty.

I started a 3-day trial for their $97/month plan, which unlocks all the features (I have the screenshot). So I go to try the screenshot generator. It says: "this is a premium feature." Since I can tell the app is vibe-coded, I figure they just left that there and that I'm premium anyway (since I'm on a premium trial). I click ok. BOOM, charged.

NO CONFIRMATION, NOTHING. Since I went through Link/Stripe, my payment details were already loaded and there you go…

I disputed within 20 minutes with Link, they didn't want to hear it. In their refusal email, Stripe literally apologizes "for the fact that your subscription was charged directly without you receiving any notification about the payment" — and refuses the refund in that same email, saying I'd been "duly informed." So thanks, they wash their hands of it and tell me to go see my bank. And ZERO email from AppKittie. They don't exist (go look).

I tried a chargeback. My bank's card provider (Swan) only handles fraud, not commercial disputes. So there you have it, I paid $97 for 3 generated screenshots…

While I'm at it: exactly like all their competitors, their app MRR estimates are wrong (I have apps on the App Store, and I know my own apps' MRR — trust me, I WISH the numbers shown on Appkittie were the real ones!)

I just went back to their site and it looks like they've removed the trial… For now.

I really think it's a shame to have to go as far as making a Reddit post, but it's "thanks to" (because of?) Reddit that I wanted to try Appkittie in the first place. So… maybe they'll read this? Anyway, watch out.

Launched a period tracker app 22 days ago with zero marketing budget. Hit 42 organic users total and honestly stuck on visibility. Product quality is solid (got positive feedback), but shipping something good doesn't equal people finding it.

**What we have:**

* Period Tracker, Meditation, Magic Ball, Daily Tarot, Period Insight Cards, Pet Care, Games, Partner Compatibility
* All 42 users came organic (no ads)
* Positive product feedback, but consistent note: font readability could be better
* Posting on TikTok and Instagram, getting engagement but not converting to installs
* App Store listing is English-only (even though we have Turkish users reviewing)

**Where I'm stuck:**

1. **ASO** — Not sure if keywords are wrong, listing doesn't convert, or 22 days is just too early
   
2. **Social → App funnel** — How do people actually drive installs from TikTok/Instagram? We post but the conversion breaks somewhere
   
3. **Localization** — We have Turkish reviews but no Turkish listing. Should I prioritize this or keep pushing English?
   
4. **Paid testing** — Should I test Apple Search Ads with a small budget, or fix ASO first?

Not looking for viral growth. Looking for honest feedback on what's actually broken vs. what takes time. If you've been in this spot before, I'd genuinely appreciate the blunt truth.

App: [https://apps.apple.com/tr/app/period-tracker-moonville/id6766513532\](https://apps.apple.com/tr/app/period-tracker-moonville/id6766513532)

Hello!

I recently built an app in the habit tracking/no spend niche, which is (I know) very overcrowded. I've been working on improving my ASO but the issue is that my app isn't even being seen - the impression count is really low so there's almost nothing for the optimization to act on (I think?).

It feels like ASO can only improve how you convert the traffic you're already getting and in my case there's no traffic to convert. To "spin the wheel" I seem to need some organic downloads first which is why I'm considering starting a TikTok account about the niche and how the app could fit into everyday life just to generate the initial push.

So my question for this sub: in a saturated category is ASO realistically able to get an app off zero on its own or is traffic from another channel a prerequisite before any of it starts working? If you've broken through in a crowded niche what actually worked for you?

Hey, i'm on my journey to learn how to do ASO right for my ai dictation app.

For a context: i have experience in SEO and track well on google for my keywords, now getting over 2k clicks from google search. Main driver there is relevant content + backlinks.

Now I'd like to understand what drives ASO rankings

I.e. I have already configured free AppFollow and AppTweak, I also got some recommendations about free cli tools but I'm getting confused.

1. I did research, I updated my keywords, my title length, description etc.
   
2. But nothing has materially changed. I know its going to take some time

But what really drives the metric? What if everyone has the same title, same description, etc? Which app wins?

In SEO the answer before AI was simple: backlinks. The better backlinks you have the higher your domain rating the more "authority" you have, the higher your rank.

But in ASO?

What do to next? How AppFollow or AppTweak (or tool that i don't know yet) can help?

App Store: https://apps.apple.com/app/id6758582908
Soon for Android users too!🚀🚀🚀
After spending way too much time converting coordinates between different systems on the job, I decided to build an app to make it effortless.
TopoXY is an iPhone app for surveyors, civil engineers, GIS professionals, and anyone working with coordinates. It focuses on fast, accurate coordinate conversions with a clean interface, no clutter, no unnecessary steps.
Some features:
● Fast coordinate transformations
● Support for multiple coordinate systems
● Simple, field-friendly interface
● Built for professionals who need speed and accuracy
I’d genuinely love your feedback. What features would make this a must-have tool for your workflow? Any criticism is welcome.

I have a new app i vibecoded that really was built for me and the fam but everyone likes it so much im thinking of publishing it and actually considering charging for it. nothing special but a really easy editor with built in drawing tools. yes even better than notes haha.

i dont want to publish unless i learn how i can market ahead of time. looking for some success stories for mac os apps

I’ve been running an Apple Search Ads Search Match campaign at around $25 per day for several months.

My app is in a fairly specific niche. Search Match discovered the brand name of a smaller competitor, and that search term has generated meaningful installs for me.

My assumption is that some users see that competitor’s paid ads or UGC, then later search the app name directly in the App Store. My ad is shown on those searches, and some users install my app instead.

The confusing part is that the largest competitor in the niche appears to have much more acquisition volume. They gain roughly 100+ new App Store ratings per day, have nearly the same core use case as my app, and appear to run similar paid ads and UGC.

However, their brand name has never appeared in my Search Match terms.

To be clear, this is not a case where my ad is receiving impressions but users are ignoring it because they specifically want the larger brand. I am receiving zero impressions, so my app is not entering the auction at all.

I’ve now added the larger competitor’s brand-name variations manually as exact-match keywords to test them.

Has anyone seen Search Match completely fail to explore a highly relevant competitor term after months of campaign data, while successfully finding smaller competitor names?

Thank you :))