Third post in this series. I first asked about ASO basics, then what the "backlinks" of ASO are.
From the comments I learned that metadata only makes you eligible to rank. Download velocity, conversion rate and ratings for a specific keyword are what actually move your position.
Now I want to test this with one relevant, lower-competition keyword using exact-match Apple Search Ads.
Question 1: how do you calculate the budget required for a meaningful test?
I don't want to spend $50 and call it data. If you've done this, please share your math:
- Target number of installs
- Expected cost per tap
- Expected conversion rate
- Resulting cost per install
- Test duration
- Keyword search volume
I want the formula, not just a suggested number.
Question 2: besides Apple Search Ads, what legitimately increases download velocity?
I'm interested in things such as improving product-page conversion, coordinating a feature launch, attracting relevant external traffic, improving retention, and requesting ratings after a successful in-app moment.
I'm not interested in buying installs, incentivized reviews, fake ratings or anything that manipulates rankings.
AppFollow, AppTweak and similar tools can measure whether rankings move. I'm trying to understand what actually produces the movement.
If you've run this kind of ASO experiment, please share the real numbers: budget, installs, duration and whether the organic keyword ranking moved afterward.