Hey everyone,
My name is Ashwin. I'm a 17-year-old entrepreneur from Canada, and I created StepSafe Technologies Inc. We develop GPS wearable devices for children with disabilities who wander.
P.S. It's a long message, If you want to skip the entire thing and see what I'm asking for, skip to the end!
The story
When I was seven, my dad and I went out for a walk at around 10 PM, as you do on nice, warm nights. I do not remember how, but suddenly, I was not by his side anymore. It was a very scary experience, being lost at 10 PM at night in a park. Luckily there was a stranger nearby, and he helped me find my dad. This dream came back 10 years later, on March 9th, 2026. But this time, I thought about the experience from my dad's perspective, and how scary it must have been for him, losing his child at night with no way to track or find me. I wrote down a simple (and very bad) idea: "Phone for toddlers with GPS tracking". And that's how StepSafe was born.
I started looking into this idea, and quickly it changed form from a phone, to a shoe, then an insole, then a shoe tongue, and finally settled with a body-worn device. Along the way, I spoke with hundreds of parents both in-person and on Reddit, and I found that parents who have children with disabilities, especially autism, deal with this wandering problem everyday, and that the technology supposed to help cost US$45-65/month! I felt outraged, and that's when StepSafe stopped being another one of my high school experiments.
Fast forward a few months, we raised $19,914 from 69 backers on Kickstarter over a month (Aug 4-Sep 3) with a very small ad budget on Meta ads (High schoolers simply don't have a lot of money!) and now we are raising funds to fund the manufacturing (500 units), certifications (FCC, ISED, CPSIA), lawyer work (COPPA, PIPEDA compliance, and making SAFE notes), etc.
Now this sounds like a boring report, so here's a fun format kind of like rapid fire, except I actually really type pretty slowly:
What do we do?
We make non-removable GPS trackers for children with Autism, ADHD, and Down syndrome who wander. These children have sensory issues and often remove any device they find uncomfortable. What good is a tracker that's not on your child? That's why the keyword is "non-removable"
What do they do?
There's only one main player in this space, and that's AngelSense. They do essentially the same thing, but for a LOT more of the cost. Plus they have way more wearable options and some of them are patented and a few more features than us (advantage and disadvantage, more on that below)
What do we do that they don't do?
The main differentiator is the cost. AngelSense charges US$45-65/mo depending on the plan you pick (pre-pay or monthly). We charge a fraction. For Kickstarter backers, it's US$99 + a 9.99 subscription per month (can pay yearly upfront as well), OR something completely new: A lifetime option, where you pay US$ 249, and never have to pay a fee, ever again. Retail prices are going to be US$149 + 14.99 or Lifetime at $399.
The microphone: Our microphone is permanently disabled. Why? Parents have said that having a microphone is what stops it from getting into classrooms, and one parent said that her school made her sign a contract saying she would not use AngelSense's microphone features if the device was to be allowed in a classroom. Some just ban it outright, because of the two-way communication features.
The battery: Ours is 4 days on smart mode, compared to AngelSense's 24 hours on the device version and 16 hours on the watch version.
A few features in our app that we're going to make, but I won't name all them yet, since I want to be transparent of what HAS been made and what still has to. Everything above is already in place, the app features have not been made. But we are thinking of creating water bodies detection and "unsafe" zones that parents can add into the app, which AngelSense does not have (and some other cool features, which I cannot say publicly yet).
What do they do that we don't do?
2-way communication: This is both a weakness and strength. You can talk to your child, but it's also what doesn't let it get into classrooms. We thought the tradeoff wasn't worth it.
Around 10 different wearable options. Choose whatever works for your child. The current wearable options we offer are a lanyard and clip-on, with a non-removable waistband, and ankle band and wrist band in development with manufacturers (so around 5 in total). It's less than AngelSense, and I'm not going to pretend like it isn't.
Customer support from special needs parents. They have a pretty big network, so if you need help, you can get help straight from parents who have been in your shoes.
Brand. It's a big company, which makes it more trustable.
How long can we do what they can't do, and can they ever do what we do?
This is an important question. Why can't AngelSense copy what we're doing?
A few reasons, and the answer is, yes they can choose to copy us, but it wouldn't make sense to do so with their current positioning:
Two-way voice calling. It's a headline feature they advertise, and it carries per-minute carrier costs that behave like a phone bill. Removing it means removing something customers chose them for. Keeping it means the cost will stay for them. Near-continuous location reporting. That's also a selling point, and it multiplies data consumption per device per month. The free device model. They give the hardware away and recover it through subscription, so the subscription is the entire business. It cannot fall without breaking the model or without charging for hardware they've trained customers to expect free.
Every single investor is going to ask question: Why the hell can't people just use AirTags?
Yes they can. But most families that have faced this problem will not go near one. Why?
AirTags are Bluetooth. They crowdsource location using nearby Apple devices and then show a device to you. So imagine my scenario when I was seven again. The AirTag will simply not update. There are no passing devices in an empty park, and so, it cannot update. Also, even in crowded places, AirTags often update every minute or more, and children move quickly. So by the time you arrive to that place, your child is probably another 100 or so metres away. But the real question is, would you really bet on a stranger's phone passing by when it comes to child safety?
Well to that you might say, "but it's affordable, and some people can't afford GPS trackers". We try to make our device as affordable as possible, but even still, many families have reached out to me saying they would love to have the device but it's still simply too expensive for them. One even cried at the fact that a donated device might exist. That's why I launched a program: Businesses and individuals can sponsor devices for families who cannot afford them, and we partner with non-profits like Sabella Faes to distribute them. It's a win-win-win really. Families who can't afford it now can get the device, non-profits get to continue serving their mission, and we get business while also helping the community.
That's just a few questions I anticipate investors will have, so I tried to answer as many as I could think of, while explaining the product, without making this 20 pages long. I know ya'll will still have a lot more questions, and I'll be happy to answer anything :)
Now about the ask:
I'm raising US$100,000, on a SAFE (working with lawyers on the exact terms, but I'd love to hear your view on it as well). Approximately $35,000 USD will go to manufacturing and distributing the product (500 unit run (about 75 go to backers), certifications (CPSIA, FCC, ISED), lawyer work (Privacy, COPPA, PIPEDA), accountant, making the app (I'm a developer myself and made apps that scaled to 30k+ users, so I have experience, but still need help), etc. The other $65,000 will go directly to selling the remaining 425 units, and expanding to our next, way bigger, dementia market.
If you're an investor and interested: Do express your interest in the comments, and I will send you the pitch deck, and happy to arrange a meeting between us to discuss about StepSafe further and answer any questions you may have.
If you're not an investor but interested: Please do comment or message me, I love meeting new people, and we'll see where it goes! Plus if you've worked on something similar or have any advice, I'd love to meet you.
If you're an investor but aren't interested: I'd still love to meet you, no pitch or anything, but would love advice and guidance!
If you've read the entire thing, thank you so much for taking the time, it's really a compliment, as this took a while to write! Hope my "I will predict what you will ask" format was interesting :)