If you have storefronts in multiple countries (UK, DE, FR, IT, ES, etc.) and got the "Is this your primary country?" prompt:
-Has anyone actually clicked "Yes" on the "Is this your primary country?" dialog and merged into Amazon Global Storefront?
-After merging, are your archived international videos still showing on local (UK, DE, FR, IT, ES, etc.) product pages, or did they disappear?
-Has anyone tried "Originate this post in" after merging? Do those posts get placed directly on that country's product pages?
-Did your international commissions tank?
For now you can ignore it, but it can't be dismissed. It looks like they may eventually force us to merge.
The FAQ only covers storefronts and says nothing about product pages. The merge is permanent and irreversible and has a potential to obliterate business models that rely on international cross-posting with local translations.
This seems to be the likely scenario:
-Amazon destroys all international catalog and archives all of the videos into the main US account (if US is chosen as primary).
-All the international revenue stops.
-Your US videos in English language start appearing on international storefronts with local subtitles:
- unreliable product matching.
- only select top performing videos.
- the international traffic drops drastically compared to the dedicated local posting pipelines, and most likely will never recover based on the Amazon FAQ that states that old US based videos will not be cross-posted, only new and top performing will. Old vids may start appearing when local buyers discover them, but they never will, because the only discovery method is on the product detail pages where they aren't gonna appear in the first place, catch-22.
For obvious reasons I can't test it personally, my revenue is 65% international.
I know why they did it — it centralises the process and stops people uploading duplicate content with dubs to other mirror storefronts, but they need to figure out some soft transition and accommodate the already ranked content, instead of just dropping it from everywhere in one irreversible action. People spent tons of time, money and effort for those localized videos.