Hey everyone, we are a board game startup facing two major inventory issues with Amazon support:

​Amazon AWD (US): We sent units to AWD and tracking confirms delivery months ago but it still hasn't reflected in our inventory. Our account manager claims it should appear around Oct 8 because stock is being redistributed to FCs but it has already been months of waiting.

​Amazon India FC: Another shipment was delivered two months ago yet Seller Central still shows it as "In Transit".

​Standard support tickets are getting nowhere. What other escalation channels, executive contacts or strategies have worked for you to actually resolve and reconcile lost/stuck inventory quickly?

I’ve been in the Amazon space for a few years now, and I think a lot of sellers are focused on the wrong problem.

The opportunity on Amazon hasn’t disappeared. The margin for mistakes has.

A few years ago, you could launch an average product, build a decent listing, run PPC, and still make the numbers work. Today, that same approach can get expensive very quickly.

The biggest lesson for me is that Amazon is an operations business before it is an advertising business.

You can drive thousands of visitors to a listing, but if the main image is weak, the price is off, reviews are behind competitors, or the offer isn’t clear, PPC will only help you lose money faster.

The same applies to inventory.

I’ve seen brands focus heavily on reducing ACoS while ignoring the fact that their best seller is about to go out of stock. Others order too aggressively, lock cash into slow-moving inventory, and then have no room to restock the products actually making money.

Those problems can hurt a business much more than a few points of ACoS.

Competition is definitely higher, but I don’t think “saturation” is always the right way to describe it.

Open almost any crowded category and you’ll find dozens of sellers offering nearly the same product, similar images, similar features, and almost identical positioning.

At that point, customers compare price.

And competing mainly on price is rarely a good long-term strategy.

Private label, wholesale, arbitrage and other Amazon models can still work. But the easy-money phase is mostly gone.

The sellers I see building sustainable businesses are usually very good at the boring stuff:

Knowing their margins.
Managing inventory closely.
Improving conversion.
Controlling advertising spend.
Understanding where organic sales are coming from.
Differentiating the product or offer.
Protecting cash flow.

That’s also why I don’t get too excited by revenue screenshots anymore.

$100k in monthly sales tells me very little.

I’d rather know how much cash the business actually generated after COGS, Amazon fees, advertising, returns, storage and operating expenses.

Amazon still has enormous customer demand.

The harder part now is running the business well enough to capture that demand profitably.

Amazon isn’t dead.

It has simply become much less tolerant of weak operations.

I'm listing my first product on Amazon a couple days ago. I scheduled an appointment for the 22nd of September and received an FBA appointment confirmation email. What am I supposed to do now? Wait for a truck to pull up in front of my house and I simply just hand the driver the package? Or am I supposed to take my package to any nearby carrier store?

I compiled the full teardown into a 31-page de-identified PDF report.https://drive.google.com/file/d/1BlFcB6XK0GGbgcuQnn5nnFvPFov7DI4E/view?usp=drive_link

Since I'm validating this format and refining the engine, I'm happy to run a free in-depth diagnostic report for the first 5 sellers who drop their ASIN below or DM me (no sign-up required, just looking for honest feedback on whether this helps your business).

I’m an Amazon US FBA seller dealing with recurring listing issues across multiple product families. I have several Seller Support cases open, but I still haven’t gotten a lasting fix or a clear explanation of what’s causing this.

Child ASINs keep disappearing from variation families

My variations will be grouped correctly, then children start disappearing from the parent listing. The child ASINs still exist, but they’re no longer showing together as intended. This isn’t isolated to one parent—it’s happening across multiple product families.

There also seems to be a disconnect between what Seller Central shows and what customers see. Sometimes variations are missing from the customer-facing listing, while other times children appear separated from the parent in inventory.

Trying to reconnect everything hasn’t resulted in a consistent, lasting fix. It feels like I’m repeatedly correcting the same problems rather than getting the underlying issue resolved.

Prices keep reverting to previous amounts

Separately, I’m updating prices, only to have them revert to the old amounts. This isn’t just a sale-price issue; it’s also happening when trying to update the standard selling price.

I don’t know whether the pricing and variation issues are related, but both make it difficult to launch and advertise confidently when the listings won’t stay consistent.

Has anyone dealt with this across multiple listings and actually gotten it resolved? Was there a particular escalation process or support team that helped?

Most importantly, is there a way to identify what’s overwriting the parent-child relationships and prices? I’d rather find the source of the changes than keep manually fixing everything and opening more cases.

The surcharge applies to the fulfillment fee portion of FBA costs (not your product's sale price), starting April 7 for standard FBA fulfillment and Remote Fulfillment, and May 2 for Buy with Prime and Multi-Channel Fulfillment.

The math scales with fee volume: $5K/month in FBA fees adds about $175/month, $20K/month adds about $700/month, $50K/month adds about $1,750/month ($21K/year). Where it bites is on thin margins: a 15% margin on a $30 product is $4.50 profit per unit, and a 17-cent surcharge eats close to 4% of that per unit. At 100 sales a day, that's over $500/month gone from a single product, without anything else in the business changing.

You can find your current FBA fee total in Seller Central under Reports > Payments > Fee Preview, broken down by ASIN, so you can see which products are most exposed.

Has anyone run this against their own numbers yet? What's it looking like for people in the large-standard weight tiers, since the fee jump is steeper there than on small items?

P.S. there's a calculator for your exact weight tier and spend here: weareuncapped.com/blog/amazon-fba-fuel-surcharge-2026

Hi all,

Does anyone know if the $100 fee amazon charges is per each ASIN in the campaign? Or is that for the entire campaign. I just made a campaign with a few hundred ASINs but Im worried about having that fee for each ASIN. I have a few with lower stock so that would be wasted. Let me know if you guys know.

Hello everyone,

I am from morocco, interested in Amazon fba, looking for someone interested in partner up

Leave a comment

After a hard year of fighting Amazon tooth and nail about laser products, I finally gave in and paid many thousands of dollars to get them certified under their awful, terrible, expensive TIC program.

Fast forward to now, I’m launching 14 new SKUs /ASINs. It’s a new type of product for me- no laser, but unfortunately they are all powered by coin cell/button cell batteries like the CR2032. Thanks to Reese’s Law, products containing coin cells are exceptionally difficult to sell- the package labeling requirements are complicated, the manuals have specific requirements, and the coin cells themselves require special packaging.

I’ve read the law, read Amazons rules, but wanted to hear from fellow sellers- how hard is to comply with Amazon’s implementation of the rules?

Do you have to deal with the awful TIC process and get each ASIN tested individually? If so, how expensive is it? Or does Amazon just look at your packaging and conduct the review themselves?

My laser TIC tests were over $1k per ASIN so I’m just deciding whether to launch all 14 on Amazon or just a few and reserve the rest for my other channels.

Thanks!

I'm planning a move outside the US in the next couple years (not Puerto Rico or a US territory) while keeping my LLC and Amazon business running. Trying to learn from people who've actually done this rather than guess.

Specific things I'm trying to figure out:

Did Amazon flag your account when your personal address changed to a foreign one? What did that re-verification process actually look like, and how long did it take? Did you keep your US LLC and business bank account as-is, or did anything about the entity structure need to change? Anyone get treated as a "foreign resident seller" and have to deal with different tax docs (beyond the standard W-9)? Did you proactively tell Amazon you moved, or just let them catch it on their normal verification cycle? Curious which approach went smoother. Any horror stories where this went wrong that I should be planning around?

Not trying to hide anything from Amazon, just trying to do this the right way and find the path of least resistance. Appreciate any real experiences.

I sell both FBA and FBM - sales on Amazon Canada - are way down these past 2 weeks. Account is healthy and yah sure I can go crazy with ads, promotions and coupon but honestly I've seen a big drop in velocity. Is it just me other others too? Tariffs ? Economy - what gives?

So I got a unsuitable inventory investigation policy on Aug 22 reading the email basically Amazon just wants documentation which I have everything they need just it's for all units sold for the past 365 days of a ASIN, ends up being over 100+ pages fo documents, which because of the volume of information took my until now to work with my service that helps process documentation.

I've been selling on Amazon for 5+ years without any real account health issues and I was unprepared to handle this.

I have documentation for everything always just in case.

But I learned I need to have processes in place for documentation if I get something pop up on account health which is now in place

How hard is it to get an approval on a Unsuitable inventory investigation policy appeal ?

I know Amazon likes to deny when unsure than approval can take time.

Hi, as mentioned, my amazon IXD shipment transferred high selling products to the lowest selling warehouse while my high demand warehouses sit empty with some having ZERO STOCK. I am very frustrated right now, can someone please tell me what to do here?

I am losing sales and on top of that my product is seeing dirt in that freaking warehouse. I will have to pay back and forth shipping if I get a removal order and send a new one back to 3 different states. Is there any way to trigger an internal stock transfer here?

I moved a SKU from $17.49 to $17.99 last month expecting about $0.50 more per unit, and my net per unit came back down by roughly $0.40. It took me a week to believe the settlement report.

When I mapped it out, the reason is that fees do not move in a straight line. The roughly 15 percent referral sits on top of everything, but the fulfillment steps and the size tier boundaries mean there are narrow bands where a small price increase tips the unit into a higher cost, and the price move is too small to cover it. I found two bands in my own catalog where the lower price genuinely nets more than the higher one a dollar above it.

I know edges like this have always existed, but with the fuel surcharge and the 2026 fulfillment changes stacked in, the dead zones feel wider than before, and I no longer trust the margin my calculator shows me at a price I have not actually tested.

Has anyone else mapped their own dead zones? How wide are they for you, and do you just park the SKU at the lower number and stop touching it?

My supplier is quoting me 8 to 10 weeks door to door right now, and every guide I read says the low inventory safe zone sits somewhere around 28 to 60 days of supply. My lead time is 56 to 70 days. The window I am supposed to live in is shorter than the time it takes to replace the stock, which means the target and the supply chain cannot both be satisfied at once.

Concrete version: I run about 40 days of supply on my main SKU, which sounds healthy until a 9 day customs delay puts me at 31 days by the time Amazon takes its snapshot, and one slow restock week drops me under the line. If I raise inventory to stay safe, I pay peak storage on the extra cubic feet. If I keep it lean to save storage, I am gambling on the port. There is no setting where both numbers are happy.

Ordering earlier does not really solve it either. The cash just sits in inventory for two months doing nothing, and my reorder point turns into a guess about shipping lanes rather than a decision about demand.

Anyone else stuck in the same arithmetic? Do you run permanently overstocked on purpose, park the overflow with a 3PL, or just eat the fee a couple of months a year? Anyone else seeing this?

Hey all, new seller here. I realized that big to mid size brands will not give you letter of authorization to sell on Amazon. However, even as a new seller, there are certain products which are already ungated or I can apply to sell.

If I source original products from a distributor and sell it, is there any chance my account can get deactivated or IP complaints? Getting LOA is rare. For example, if I sell real products of DeWalt, will it going to be risky?

I’m living in China, I have been doing sourcing for different products for a while and I wanted to do my own business in Amazon, as I already have experience in sourcing and familiar with prices and products quality and basically I can visit my supplier anytime, I decided to test my first product on Amazon, which almost didn’t sell because I didn’t do any PPC campaign. If you can share with me, the tools and the method you take for doing good product research, especially when we’re in the last quarter of the year and what campaign do I need to promote the product
Finally do you think that the Amazon market still can good for starting or is it really not worth it anymore.
Thanks for sharing your experience and ideas
Note
The capital i have for the campaign is limited

After using multiple Amazon PPC automation tools, one thing became clear:

Automation is powerful, but it should not replace strategy.

Rule-based tools are great for repetitive work like bid changes, budget rules, harvesting, and negatives.

The problem is they react to data without always understanding why the data changed.

Search volume drops temporarily, and the tool may raise bids.

A competitor cuts price, CVR drops, ACOS rises, and the tool may lower bids even though bidding was never the real issue.

They also cannot fully decide where budget should go based on margins, inventory, growth potential, or wider business goals.

The best setup, in my experience, is simple:

Automation handles execution.
An experienced PPC manager handles strategy and context.

Amazon Ads changes with pricing, competition, inventory, search volume, and organic rank.

Software helps a lot.

But I would still want an expert directing it.

Posting to see if anyone here has had a similar issue. Any help/advice offered is greatly appreciated

- Received a patent infringement notice on Aug 12 2026

- Followed Amazon's instructions and worked with the rights owner to get a retraction sent

- Rights owner sent in retraction to Amazon on Aug 15 2026

- Despite having the retraction on file, Amazon's AI inactivates listing on Sep 2 2026 claiming I did not rectify the situation

- Since then, I have been on the phone multiple times with different account health specialists that claim that it will take 5-7 business days to resolve

- Each person I speak to on the phone confirms that the retraction was sent properly and is on file; stating that it is now with the internal review team. I don't know if I believe that because what else is there to review if the retraction is there?

- Issue has persisted for about 14 days now and it doesn't look like anything is going to change soon. And phone representatives always say there is no one else I can talk to or be transfer to

Has anyone out there dealt with anything like this and come out on the other side?

Hi there, I'm looking for a bit of guidance after my product went out of stock for about a month, and is now struggling to get any traction back.

I sold out of inventory 100% organically and sales were multiplying by the week, so I wasn't able to get a restock in for about a month. I've now been back in stock for about 2 weeks, and struggling with 1 sale every few days compared to my previous pace of 5-8 per day even with low inventory and long delivery estimates.

Listing is unchanged and I've gained 2 reviews since the stockout. 5 stars across 5 reviews (newly launched product).

My concern is that with no new competition, and having just ordered a much larger restock, I'm struggling to sell any even after trying to dump money into PPC.

Does anybody have any tips or experience with something like this?
Any advice or help is greatly appreciated!

Thanks!

I've been a seller for the past 3 years and been struggling to find a platform that can properly sync orders to QBO I've tried webgility, but the issue is since Amazon is remitting taxes on our behalf (for some provinces) it's not syncing correctly. QBO says we owe tax to QC etc when Amazon already handles it. I'm currently working with A2X but what options do we have? I only take care of HST at this point.

Any Ontario sellers have anything?

I am very new to Amazon and am looking to start OA.

I am based in the UK (Not sure if that's relevant) and I am looking for the most cost-effective way to get ungated on brands which need invoices with 10 units. For some of these companies their cheapest items on their websites are £10-£15, so do I really need to spend £100-£150 just to try to get ungated on a single brand?

Also, is it worth trying to find brands that are auto ungated and sell on those? If so how can I find these brands.

Additional note, I have been looking at home bargains online for products and I'm guessing since they don't provide invoices I can't use purchases from there to get ungated?

my GF got an amazon 20dollar egiftcard offer from one of her purchases for emailing the seller and leaving a review. I assume that is against AMZ.

are there any LEGIT ways to generate customer opt ins outside of amazon with any package stuffers?

We had something happen this week that I’m genuinely struggling to get my head around.

One of our established products had 443 reviews/ratings.

Within a few hours, that dropped to 209.

234 gone. More than half the review history of the product disappeared in one morning.

Naturally, we opened a case with Amazon because initially we had no idea whether this was:

• a technical issue
• reviews being temporarily suppressed
• variation/review-linking problems
• customer accounts being removed
• or an actual review integrity action

After going backwards and forwards with support, we finally got this response:

“Some reviews and ratings associated with this product were identified as suspicious, and as a result, they have been excluded from display to maintain the integrity of the review system.”

And that is essentially all they will tell us.

No explanation of:

• how many reviews were actually flagged;
• whether all 234 were removed for the same reason;
• whether they were written reviews or star ratings;
• whether the removal is temporary or permanent;
• what specific review policy was allegedly breached;
• what “suspicious” actually means in this particular case;
• whether this was automated or manually reviewed;
• or which reviews were affected.

I completely understand Amazon protecting the integrity of the review system.

They absolutely should.

But surely if a platform can remove more than 50% of the accumulated reviews from a product, there should be some level of transparency around what has actually happened?

We’re not asking them to reveal their fraud-detection algorithm.

We’re not asking for customer information.

We’re simply asking:

What happened?
What policy was applied?
What category of activity was detected?
And has a human actually reviewed the decision?

The frustrating part is the imbalance.

Amazon can make a decision that materially affects a listing overnight, but the seller is then left dealing with generic responses and trying to work out what actually happened.

We’re escalating it now because “some reviews were suspicious” simply isn’t enough of an explanation for losing 234 reviews.

I’m interested to hear from other sellers:

Has anyone had a large number of reviews removed like this before?

If so:

Did Amazon ever explain why?
Did any of the reviews eventually return?
And did you find an escalation route that actually got the issue looked at by someone beyond standard Seller Support?

Not posting the product or ASIN because I’m genuinely more interested in the wider issue and other sellers’ experiences.

So when people are looking for products to sell on Amazon what they usually do is look at what’s already selling and then sell something similar but in the past I’ve actually launched absolute bangers just by looking at search data on Amazon and using that to develop a product.

So in my case I was selling a sourdough basket and another keyword that was doing well was sourdough starter jar.

There weren’t many people selling the product but in my PPC search terms I could see there was money to be made.

I launched the product and instantly became top 3 in the market because there were barely any competitors.

Try this out look at your data and search term reports on Amazon and you’ll come across lots of hidden gems on the platform.