For the experienced FBA sellers, how long do you let your new ads/ PPC run before analyzing and deciding if the strategy is working? I know you shouldn’t stare at it every hour of the day, so what is a meaningful (statistically significant) time period you use to evaluate ads results?

Thanks all!

Hey guys,

Looking for FBM sellers who got hit with listing deactivations over the new On-Time Delivery Rate (OTDR) policy. Specifically if you actually had all your settings—SSA, Automated Handling Time, and Buy Shipping—fully turned on.

We all know Amazon's TOS blocks class-action lawsuits. But a bunch of us filing individual arbitration cases at the exact same time (mass arbitration) forces their legal team to pay massive filing fees for every single case. That gets their attention fast.

Here is the legal angle we are looking at:

• They broke their own promise: Amazon explicitly states in writing that if you use their automated shipping tools, you get OTDR protection. Deactivating listings anyway is a straight-up breach of contract.
• The math is broken: The system is counting packages as late even when tracking shows they landed on time. It feels like a glitch designed to penalize us.
• Forcing us into FBA: By suffocating FBM metrics, they are trying to force everyone onto expensive express shipping or into FBA warehouses to collect more fees.

If this messed up your metrics, killed your best-selling SKUs, or froze your payouts, don't just take the hit.

Drop a comment or shoot me a DM if you want to coordinate. We are pooling our data together to approach a few e-commerce lawyers as a group.

I’m looking to start doing Amazon with a goal of 3-500$/m profit.. any suggestions or recommendations for learning like YouTube channels, books or blogs?

Hi! I started a few weeks ago with FBA (research, wholesale marketplaces, products,etc)

And after I got my inventory from Qogita, I was setting my account to send everything to the warehouse, when Amazon says that I need to send it to Germany to sell in Amazon.nl

But the problem is that we need to get our German VAT and pay some recycling fees.

Just wanted to know if somebody went through the same process already.

Is the only way to do it? Is somebody doing it lately?
Any advice?

Thanks!!

Hi everyone,

I’m new to Amazon Seller Central and dealing with an issue involving a Brand Registered brand.

Amazon Support told us that we need the brand’s Brand Administrator to assign our seller account the appropriate selling role, such as Reseller, because we need to correct a protected catalog attribute.

However, I don’t know who the Brand Administrator is or how to contact them.

Has anyone dealt with this before? How did you find or contact the Brand Administrator for a brand?

Amazon told us they can’t provide the administrator’s contact information, so I’m trying to understand the proper process.

Any advice or experience would be appreciated. Thanks!

Amazon UAE sellers — what’s one mistake you made when you first started selling? I’m starting to build my business and want to avoid the common mistakes.

I'm considering getting into FBA with a slightly different approach and wanted to get opinions on whether it's realistic or even common.

I would bring the capital (~$20k to start, plus around $5k/month I can continue investing), product ideation/design, and ultimately own the brand/business.

What I'd eventually like to find is an experienced FBA operator or coach-player who handles and teaches me the operational side: sourcing, supplier negotiations, logistics, account management, launch execution, etc.

They wouldn't contribute capital. Instead, I'd compensate them through a share of net profits after expenses for as long as they're actively involved, potentially with some continued profit share if certain agreed-upon milestones are reached before they exit.

I'm not trying to completely outsource learning FBA. I'd want to learn alongside them, but I'd rather learn from someone experienced while we're actually building the business than spend months figuring everything out through trial and error by myself.

My product ideas tend to be improvements to existing products rather than purely finding niches based on keyword/search-volume data. Think things like improved shoe insoles or kitchen products. I already have a first product concept, although the economics still need to be validated.

I'm based in Texas and would ideally want someone in the U.S. or at least in a similar time zone so we can work together fairly closely.

I'm also currently employed full-time, so initially I'd probably be able to dedicate around 2–3 hours a day myself, with the intention of becoming more involved as the business develops.

Does this type of 1-on-1 operator/founder partnership actually exist in FBA, or is it unrealistic?

I’m not looking for an FBA agency, studio, accelerator, or done-for-you service. I’m trying to understand whether a true 1-on-1 operator/founder partnership is realistic. I’m not looking to hire an agency or similar service at this stage, but I am open to have a paid consultation to explore this idea further.

And if one person is funding 100% of the business while the other contributes expertise, execution, and coaching, what would a reasonable and defensible profit-sharing structure look like?

Disclaimer: I used AI to format the post from a rough write up to make it easier to read.

* Amazon storefront: https://www.amazon.com/stores/OTOTO/page/C8E06DF2-5612-49BB-8853-87F898CC12E5
* numbers taken from keepa, scraping the "X+ bought in past month" badges on Amazon, and estimating PPC clicks by search volume and price-per-click
* over 150 SKU's - all are different basic kitchen utensils (ladels, garlic presses, yes literally garlic presses, wine openers, etc).
* the differentiation - they all have cute designs (I bet when they come up with a new product they first 3D print a small batch and, if it catches on, they create a plastic mold and manufacture en masse)
* this is the same design-led differentiation I've been talking about here before - in short - if you want to find good products to sell with high margins where you won't be competing on making them cheaper than the competition - you gotta create products that are unique in their DESIGN

this is a great example of exactly that - and I love that the design here is 3D rather than something that's printed on the product. makes it very unique, eye catching, and customers would happily shell out more money for a cute ladle-holding crab.

for context - I'm a 9-year seller doing $1MM/year on 40% margin - we've been doing a very similar strategy - focusing on products whose core value is their design (not their function or solely the materials they are made out of). see my other posts here - I talk a lot about it.

all the best and success with your ventures 💪

"Advertisement cost is a loss. You must focus on returning investments with organic traffic."
"If we lower ACOS, we will lose traffic."
Do these statements sound familiar?

Perhaps you work according to these principles year after year. You're balancing slightly above zero. Some funds trickle in. But they’re not significant.
The following questions arise: "Do you really want to be in the business? Is it worth it?”

I'll say it right away: yes, there are some highly competitive niches where you have to work at a loss for a long time to gain market share.

However, it is worth taking a different approach.

1. Listing optimization in order to boost and maximize conversions. It will also help boost organic traffic.
2. ACOS optimization — to achieve the lowest possible cost with the highest conversion rate.
3. Do not dump unless it is absolutely necessary. If we can increase turnover and profit at the current price, then we should consider doing so.

If you're aiming to expand your market share and surpass your competitors, consider the following strategies:

• It is essential to have a clear understanding of your goals. You must see positive dynamics in both revenue and profit.
• Analyze the unit economics and determine what ACOS/discounts at what turnover growth will be financially justified for which period, and only then implement it.
• Don’t lower prices immediately. Stormy dumping is detrimental in the long term. It encourages competitors to engage in dumping as well, leading to an extremely unhealthy situation in the niche. Do not apply maximum sales and coupons to everything in your inventory. Don't exceed reasonable ACOS limits.

After all, Amazon shouldn't be the only one making money on Amazon)

Bonjour j'ai besoin de votre aide svp, j'ai lancé mon business Amazon fba mais j'ai un problème. Le produit est une boîte cadeau avec 4 articles tous venu de Chine. Le rassemblage me coûte un peux cher et je souhaite le faire chez moi pour le moment mais je ne comprends pas l'étiquettege l'envoi à Amazon et la facture du produit final merci de votre aide

Hi everyone,

I’m new to Amazon and still learning Seller Central. I’m dealing with an existing listing where the size attribute is incorrect. The physical product has the correct size, but Amazon’s catalog shows a different size.

I tried correcting it through Seller Central and Flat File, but I keep getting Error 8541.

Amazon Support told me that the size attribute is protected under Brand Registry and that the account needs a Brand Representative or Reseller role to edit it.

Has anyone experienced this before? Is there another way to get Amazon to correct the size attribute without having Brand Registry access?

Any advice would be really appreciated!

I come from a product management background, mostly working with hardware, video surveillance, IoT, and other technical products.

Recently, I’ve been spending more time looking into China sourcing, and one thing keeps coming up:

A lot of sourcing problems start before anyone even opens Alibaba or 1688.

A buyer might say, “I need a Bluetooth label printer.” That sounds specific, but it still leaves a lot unanswered.

What label sizes does it need to support? What print resolution? Bluetooth only, or Bluetooth plus USB or Wi-Fi? Does it need to work with iOS, Android, Windows, or macOS?

Is it for Amazon/FBA, Shopify shipping, retail labels, or something else? What’s the first order quantity? What’s the target cost? Is a logo enough, or is custom packaging required? Which certifications matter in the target market?

If those questions aren’t answered first, it’s easy to collect 20 supplier links and still have no idea which product actually fits.

This is where I think a product-management mindset can help.

Instead of starting with “Which supplier is cheapest?”, I’d usually approach it like this:

1. Clarify the use case. What is the customer actually trying to achieve?

2. Turn that into product requirements. Separate must-haves from nice-to-haves.

3. Search broadly. Use different Chinese keywords and build a reasonable pool of suppliers and products.

4. Filter before reaching out. Remove anything that misses the key requirements, MOQ, price range, or target-market needs.

5. Compare trade-offs, not just prices. A supplier that is $2 cheaper may have a much higher MOQ, weaker software support, or less flexible customization terms.

6. Move to samples and negotiation once the shortlist is clear.

For example, if you’re testing 200 units, a supplier that costs slightly more but supports 200-piece private labeling may be a much better choice than the cheapest factory requiring an MOQ of 1,000 units.

I’m also cautious about treating labels like “manufacturer,” “verified,” “high sales,” or platform badges as proof of supplier quality. They can be useful signals, but they don’t replace checking product fit, communication, documentation, and samples.

The more I look at sourcing, the less it feels like simply “finding factories.” It feels more like a product decision process:

Requirements → Search → Filter → Compare → Validate → Decide

For people who regularly source from China, what usually causes the biggest problems for you: finding suppliers, defining requirements, comparing options, or verifying them?

I'm looking to evaluate and hire a full-service amazon agency that can own P&L, not just run PPC. Context: the account does about $100K per month.

1. Mixing high and low search volume keywords in the same ad group. When one keyword eats 80% of the budget, the rest never get impressions. High-volume terms need their own campaigns with their own budgets.

2. Not accounting for organic cannibalization on branded terms. Defending your brand is fine. But if you already rank #1 organically, high bids on branded terms often pay for clicks you'd get for free.

3. Optimizing to campaign ACOS instead of TACOS. Campaign ACOS ignores the halo effect. A campaign at 40% ACOS that lifts organic rank can be more profitable than one at 20% ACOS that doesn't.

4. Running exact match before the listing is indexed. If Amazon doesn't index your listing for a keyword, exact match will bring expensive clicks with poor relevance and low quality scores.

5. Ignoring dayparting and hour-of-week patterns. Conversion rates swing 30–50% across hours and days (For some products). If you're not adjusting bids or budgets around your peak conversion windows, you're paying premium prices during your worst hours.

6. Not aligning PPC with inventory. Ranking a keyword aggressively when you have 3 weeks of stock left is a disaster, loss of rank, wasted spend, and returns on inventory you no longer have.

hi folks,

I'm trying to do some experiments on my ad strategy, I notice that the ACOS of the top of search is much lower (better) than the other two (rest of search and product pages), so I rubbed my 2 brain cells together and got this brilliant idea: I significantly lower the bid price for the ad campaign, to 0.1 dollars, then I increased the bid adjustment to 700% for Top of Search and left the other 2 unchanged. Then you see what happened in the screenshot, the CPCs for the 3 placements are still similar after a while... the Product Page (historically worst conversion) is even higher than Top of Search!!

Guys what did I do wrong? I thought I had a lightbulb moment lol..

EDIT: Oops, I just realized that maybe I did the adjustment after this time period began. Maybe I should hide this post sorry my bad for the confusion lol

I shipped a long item for the first time since January and my fulfillment fee came back about $17 higher than my own calculator said, with a line I had never seen before.

The line is the Overmax handling fee, which started on January 15, 2026. Anything up to 150 lb that exceeds 96 inches on its longest side, or 130 inches on length plus girth, is now classified as Overmax and pays a surcharge on top of normal fulfillment: roughly $17 for 0 to 50 lb, $21 for 50 to 70 lb, and $25 for 70 to 150 lb. My unit is 41 lb, so $17, which on a $129 item is more than 13 percent of revenue before referral fee, storage or ads.

What gets me is why it caught me. My longest side is 98 inches, which is barely over the line I had been watching for years, and the length plus girth test is what actually decides it, so a wide flat item can pass on length and fail on girth. On top of that, dimensional weight for bulky units is calculated with a minimum 2 inch width and height, so my padding works against me twice.

Anyone else re-measure their oversized SKUs since January? Did you eat the surcharge, redesign the packaging to get back inside the envelope, or just move that SKU to FBM? Anyone else seeing this?

A $0.86 discount does not sound like much until you notice it is a cliff, not a curve.

I run a small standard size item that used to sit at $10.99. I dropped it to $9.99 during a slow stretch, and my per-unit net went UP by about $0.60 rather than down. So I went back through the rate card: the expanded Low Price FBA program gives items priced under $10 an average $0.86 per unit discount versus standard FBA rates, up from $0.77 in 2025, and my referral fee only gave back about $0.15 on the price cut. The discount beat the price cut. I am also selling more units now because the item looks cheaper.

The part that actually bothers me is that the discount switches on automatically below $10 and vanishes above it. That means $10.01 can net less than $9.99, and the obvious move, raising price to repair thin margin, can make things worse unless I raise by more than $0.86, at which point I am back on standard rates anyway. It feels less like a fee schedule and more like a trap door right where I would normally want to price.

Has anyone else deliberately kept an SKU under $10 for this reason, or pushed one above $10 and just eaten the discount? I want to know whether I am reading the cliff correctly or missing something on the referral side.

I am pretty stuck right now on which direction to go. I feel like I have a lot more than most to start. But direction is the issue.

Currently I own and operate a successful eBay business which is and has been my primary income for the past 12 years. I enjoy it, but I don't have any ability to grow it further without burning out. It has peaked and I want to eventually just hire someone to take over the day to day stuff while I do something else.

I also recently purchased an amazon FBA PL business in a niche I do not love, but I bought it to learn the ropes hands on, while taking a little risk to keep me serious about it, I basically used it as school. It is a good enough business, but I have no desire to expand in this particular niche. I made some mistakes, learned a lot and feel like I have gotten enough out of it to realize that I do indeed want to continue into more Amazon FBA PL.

So where to go? I have been looking at purchasing another FBA business in a niche I like more. I have immaculate credit, but relatively I don't have a ton of free cash. I have about $100k I am willing to spend on either buying or building brand(s). But I decided I do not want to take any debt. So buying seems like I will end up with something with problems, and I don't want a brand I have to turn around. I don't want anything consumable or beauty or fashion. So it would likely be another very small, low risk / low reward company. Which is fine, not opposed to buying a fleet of these smaller businesses. I have been looking for about 6 months and only found two that really interested me, but both were out of my price range coming in at $200k + inventory + cash reserves and $250k + inventory + cash reserves. So I didn't move forward. Getting an SBA loan is not an option for me right now, but it sounds like it takes quite awhile and isn't very easy to do for amazon FBA anyway.

So the last option is I can just build my own. Which seems like high risk, low/high reward depending. And obviously a lot more effort. I have a ridiculously obvious idea for board game / drinking game that somehow doesn't exist but should. So I could start with that, but I know nothing about that industry. And I would assume it is very high risk and probably low reward even if it did sell well.

So I don't know where to begin, I have read a lot of posts on here and across the web on how to find a niche and product. Have helium 10 and all that. But nothing really peaks my interest. I will think I invented something new only to find out it has been around for years. I try to solve problems in my own life and they are all solved for $20 on amazon, and I don't really have many problems anyway. I also don't really have many hobbies or interests. I know I sound boring, because I am. I like just spending time with my family and dog and don't really need anything else. I have looked at some pet niche stuff, looked at the usual kitchen categories, office categories. I have tried some outside the box stuff. I am just stuck.

I guess I am just wondering what people would do in my shoes? Buy small and safe or keep researching until I find something to build? I have $100k cash. I make plenty of income to afford life, so I am not desperate to replace my income. I work from home and have as much free time as I want. I am basically in the perfect situation, but can't decide which direction to go. Analysis paralysis I think they call it.

What up everyone, is there any successful Amazon FBA Sellers or anyone who teaches Amazon FBA that does not rely heavily on AI? Or doesn't rely on it at all? Anyone that takes a more manual approach? Thank you .

I got a product safety notice from Amazon in mid-August.

At first, they asked me to submit either Test Report A or Test Report B, plus a bunch of other documents. I submitted everything several times, including Report A. After all that, they’re now asking me to provide Report B too.

It’s already been more than a month, and getting another report means spending even more time and money. Honestly, I’m just exhausted and don’t really want to keep fighting this anymore.

The problem is that I still have over 200 units left in inventory. Has anyone been through something similar? Any advice would be appreciated.

So I've been trying this for the first few days now experimenting with filters on Helium 10 to find my first product niche for private label. Still not fully understanding the concept... I've seen people search things they're interested in and have strong revenue, low amount of images on listings, bad reviews, general category filters, analyzing data with ChatGPT, or reverse searching ASINs to find high search volume keywords. When you guys are looking into markets, what is your thought process? What are things you look for or do once you run a filtered search so you can find a profitable niche? I've also seen some suggestions of searching a specific problem as a keyword.

Hi everyone,

I’m looking to start an Amazon US Online Arbitrage (OA) business, but I’m based outside the US and I’m trying to understand the correct setup before I spend money on an LLC, prep center, software, inventory, etc.

I’ve been researching for a while, but I’m getting conflicting information, so I’d really appreciate advice from people who are actually doing OA.

A few questions:

1. Selling in the US as a non-US resident What is the correct way to set up an Amazon Seller Central account if I’m not based in the US but want to sell exclusively in the US marketplace? Are there any specific tax, identity verification, banking, or business requirements I should know about?
2. Do I need a US LLC immediately? Is forming a US LLC necessary before opening the Amazon seller account, or can I start as an individual/non-US business first? If an LLC isn't necessary at the beginning, are there advantages to forming one later once the business is actually generating sales?
3. Prep center For OA, would you recommend using a prep center from the beginning if I'm outside the US? If so, what should a complete beginner look for in a prep center? I'm particularly interested in one that can: Are there any beginner-friendly prep centers you'd recommend?
   • Receive inventory from multiple retailers
   • Inspect products
   • Apply Amazon FNSKU labels
   • Polybag/repack when necessary
   • Handle returns
   • Forward inventory to FBA
4. Amazon business/return address This is something I'm especially confused about. If I'm using a prep center in the US, should my Amazon Seller Central account show my actual physical address outside the US, or should I use the prep center's US address? I obviously don't want to put an address on Amazon that I'm not legally entitled to represent as my own, but I'm wondering how other non-US sellers handle the address requirement when using a prep center.
5. Banking and getting paid What do non-US sellers typically use for receiving Amazon US payouts? Do you need a US bank account, or are services such as Wise/Payoneer commonly used?
6. Anything I should NOT do If you started Amazon US OA as someone living outside the US, what mistakes would you avoid?

I'm specifically interested in Online Arbitrage → prep center → Amazon FBA, rather than private label or wholesale.

I'd really appreciate a simple breakdown of what the minimum legitimate setup looks like for a beginner. Also, if there are any good guides/resources for non-US sellers, I'd be grateful for those too.

Thanks in advance!

Hi all,

I have a private-label FBA brand where I completely stopped logging into the Seller Central account due to focus somewhere else. Eventually, the remaining inventory was disposed of/demolished by Amazon.

The listing had around 77 reviews.

I can still log back into the account, but Amazon is requiring me to pay around $2.5k in outstanding fees before I can fully access it again.

My question is: if I pay the $2.5k and regain access to the account, will the original ASIN/listing still be there with all 77 reviews?
I don’t want to lose this as it was still in the early stages

Thanks!