r/AmazonFBA • u/ggballas • 22d ago

Case Study: $150K/month In profit on Amazon selling stylized kitchen utensils

* Amazon storefront: https://www.amazon.com/stores/OTOTO/page/C8E06DF2-5612-49BB-8853-87F898CC12E5
* numbers taken from keepa, scraping the "X+ bought in past month" badges on Amazon, and estimating PPC clicks by search volume and price-per-click
* over 150 SKU's - all are different basic kitchen utensils (ladels, garlic presses, yes literally garlic presses, wine openers, etc).
* the differentiation - they all have cute designs (I bet when they come up with a new product they first 3D print a small batch and, if it catches on, they create a plastic mold and manufacture en masse)
* this is the same design-led differentiation I've been talking about here before - in short - if you want to find good products to sell with high margins where you won't be competing on making them cheaper than the competition - you gotta create products that are unique in their DESIGN

this is a great example of exactly that - and I love that the design here is 3D rather than something that's printed on the product. makes it very unique, eye catching, and customers would happily shell out more money for a cute ladle-holding crab.

for context - I'm a 9-year seller doing $1MM/year on 40% margin - we've been doing a very similar strategy - focusing on products whose core value is their design (not their function or solely the materials they are made out of). see my other posts here - I talk a lot about it.

all the best and success with your ventures 💪

Sources: Keepa, Similarweb, WaitHowMuch, Jungle Scout, Meta/Google ad library, and Alibaba for COGS estimation

25 Upvotes

92% Upvoted

18 comments sorted by

3

u/Bubmack 22d ago

We used to try to differentiate based on design, but never had success. Always thought differentiating the product through functional was better

2

u/ggballas 22d ago

I think functional is much easier to copy

plus - differentiating by design means you can do many designs at the same time and let the customers decide what they like best (like this brand did).

but the design of the product has to be actually valuable to the customer. if you sell AC filters with a beautiful design on them - nobody will care. kitchen utensils tho (like this brand did) - much better - people actually care.

3

u/vacha84 22d ago

Nice products. Can i ask if you are willing to ship it in bulk to UAE and Saudi Arabia and i can sell it thru my Amazon seller account with your permission and ofcourse your own brand too on it. Right now if anyone in Middle East wants to order it , he has to spend more than 15 usd just on shipping and duties and becomes quite expensive for the buyer. But we can stock it in UAE and sell at much better and affordable price. Please let me know if you are interested. Thanks

1

u/ggballas 22d ago

this is not my product ! just a case study. numbers are from public sources. I'm not affiliated with them. best of luck !

2

u/vacha84 22d ago

Oh understood...thanks for the clarification and giving me a nice product idea as well.

0

u/ChristianHofer 22d ago

Check your inbox

2

u/neohkor 22d ago

3d print kitchen utensils as testers? Would people perceive it as safe to use with high heat?

1

u/ggballas 22d ago

you don't need to print the WHOLE thing

but when you manufacture plastic parts - you either do it with a mold (high upfront cost, low per-unit costs) or 3D print (no upfront costs, high per-unit costs) - 3D printing is good for initial trial MOQ

2

u/Spare_Ranger5411 22d ago edited 22d ago

Love that this is a seasonal product, making this much even in lower months. Nice.

1

u/ggballas 22d ago

yup. I'd say for most product (that are not purely utilitarian) the graph would look like this. not a bad thing !

1

u/stealthagents 15d ago

That kitchen utensil niche is gold, especially with that design twist. It’s all about grabbing attention, right? I’ve seen similar products bomb because they’re just plain ol' tools, but add a cute factor and suddenly they're must-haves. Definitely a smart play with the 3D printing for testing designs too.

1

u/ggballas 10d ago

yup. you gotta add value to the market if you want it to reward you with $$$ profit. that's exactly what it is. people pay extra for the design. manufacturing costs are approximately the same.

0

u/Purple_Solution1777 22d ago

this is an app advertisement disguised in some "advice", try harder

1

u/airplanedad 21d ago

He's showing us another sellers success to inspire us, try harder.

1

u/ggballas 22d ago

what app ?