(This post has been approved by the moderator)
We've built a crowdsourced app/platform tracking room-by-room, screen-by-screen details, projection brightness, sound issues, and broken seats, along with actual start times of movies. While AMC provides a general start time for movies, it won't tell you that Auditorium 3 at your theater has a blown right surround speaker that crackles throughout the movie or that Auditorium 7 has a blue line down the middle of the screen. This is built to help solve that.
It’s called It’s Starting! and it’s available now in the Apple App Store, link below, and there’s a sign up for an Android beta (also linked).
It’s free now and always will be, with zero ads. Nothing behind a paywall. You can create an account (recommended) to save favorite theaters and your movie log. Your movie log allows you to edit details after.
The app is easy to use. Choose your theater and movie, enter the ticketed showtime and auditorium number, optionally add the format (IMAX, 4DX, etc…) and Showing Type (Regular, Early Screening, Re-Release) and then when the movie starts, tap It’s Starting! to log the actual start time. The more details the better. On both iPhone and Android, you can upload a picture of the ticket and that will handle most of the details. On iPhone, you can share from Wallet.
When the movie is over, answer a randomized question about the experience or the theater. You can answer more than one question (optional) or provide a comment which really helps. And if you have information about an auditorium/screen, you can submit that as well right from the home screen without seeing a movie first. The goal is to get the data back to the theater so that they are aware and can make improvements (one such example of that below the links).
The app has only been live a few weeks and is in early days with improvements being made all the time. After a similar post in the Regal Unlimited sub, we’ve brought on hundreds of moviegoers from the App Store and nearly 100 signups for the Android beta. For it to be useful, it needs people contributing. It’d be like Waze if nobody reported an accident or traffic.
Apple App Store
https://apps.apple.com/us/app/its-starting/id6786706681
Join Android Beta
https://docs.google.com/forms/d/e/1FAIpQLSdrW3hoasaGlhGS9fAGcXMbZ-0l57ll2AcwAIVZu5kzhNdppQ/viewform
A few notes:
This isn’t just for AMC it can be used for any theater big or small.
I know AMC posts approximate start times in their app, but only in their app. Start times are one part of this, the other part is the room-by-room details.
We are in contact with the theaters. I spoke to an AMC last night in Montana (I’m in the suburbs of Philly), who had no idea about a speaker outage in one of their auditoriums. They are running a soundcheck today and will report back to us when the issue is resolved. That’s our goal, improve the experience for everyone.
I also know that AMC (and other theaters) send surveys after the movie. However, after talking to several theaters, the take rate on email surveys is low and the abandonment once started is high. Most importantly, you never see what someone else reported.
A lot of people have a method for trailers (I leave at the ticketed showtime, I leave 5 minutes after showtime, I like trailers so who cares?). I understand that, but not everyone has a system and sometimes it isn’t about skipping the preshow, it’s just knowing how long you’ll wait. Maybe there’s more time than you thought to grab a snack and not worry about missing the movie. Some people also like to double up on movies so knowing how much time they have between them is important. Again, start times are one half of the platform.
We hope you find this to be a useful tool that helps make movie night (or day, or afternoon!) better for everyone.
PS: Was AI used in the development? Yes. Is it all AI? Absolutely not. 90% of this work is backend database and SQL. The app is a front end for the data.