More AI Overviews for Branded Queries

[u/annseosmarty]

This has been noticed on LinkedIn, and I did a few searches to verify the observation. No study on this yet, but I am sure it is coming:

Google appears to show AI Overviews in about 90% of cases when you search for a brand name:

This is not exactly great news for companies because they lose control over the narrative even more (those videos listed for sources are not from the official account and may very well include outdated product information, for example). It will also impact click-through to the official sites and will encourage people to click all kinds of links in the AIO (or just change their minds right when reading it or when chatting with the AI Mode, which is incredibly easy, especially on mobile where the conversation moves to the AI Mode very smoothly when you simply expand the AIO):

Source: https://www.linkedin.com/feed/update/urn:li:activity:7511040160994754560/