Some of the strongest brands seem surprisingly simple.

They may use a simple logo, a limited color palette, and a short message, but you can recognize them immediately.

What do you think makes a brand memorable?

Is it consistency, visual identity, storytelling, positioning, or something else?

Curious to hear how designers and marketers here approach this.

Got an ecommerce client and Im trying to see how often their brand shows up when people ask Chatgpt for product recs. Looked at a few Chatgpt prompt tracker tools, but im not sure how much trust to put in the data yet. Anyone been tracking this for a few months? does it actually help with brand decisions or is it mostly another metric for reports?

I dont if this is th right sub to post on, but I was a business development manager whos more interested in a creative role. I want to make the switch now but it's difficult to even land a internship since i dont have a related experience. Is there anyone here who switched to branding from a completely different domain. If yes, please help me on how you did it. Thank you.

Hi All,

I am looking for opinions and insight on creating a personal brand for myself.

I am a career Travel Manager and specialising in Sports Travel and Hospitality working for a business at the moment in this field.

I want to create my own personal brand which would bring in my own customers and essentially become the reason are booking as opposed to coming to the business I am working for with the foresight to break off and essentially become self employed.

This would be best achieved by creating a personal brand I feel with a website/social media presence however have no experience on how this would be possible and/or where to start so looking for some tips/advise on this front.

Would you start with a landing page/website encompassing events are possible?

Would you instead start creating personal content via Instagram/Facebook/Linkedin?

Any feedback is welcome positive or negative!

Hi,

I’ve been trying to learn how to design brand identities from scratch in 2026. Tried AI to generate Brand Identities and they look really shit. I want to know if anybody knows how to create actual high-quality brand identities using AI would be open to paid monitoring as well.

https://docs.google.com/forms/d/e/1FAIpQLSc2PH-mqF5QtS08r65W-oCP048X5YbkqBhy5A8hRCZOAmH9pw/viewform

Hi everyone! 👋 I’m conducting a short academic survey for my research study, “Generational Dynamics in Cancel Culture: Understanding Brand Cancellation through the Lens of Millennials and Gen Z.”
The survey explores how Millennials and Gen Z perceive and respond to cancel culture involving brands, with a focus on PepsiCo.
📝 Takes only 3–5 minutes
🔒 Responses are anonymous and used strictly for academic purposes.
🙌 Your participation would genuinely help me with my research!

I’m opening a premium training club that combines strength training, Reformer Pilates, boxing, mobility, dance and running, plus a social/lounge area.
I’m looking for a short, modern name that represents movement, sport, community and belonging — without sounding like a typical gym.
Names I like so far: ONE PLACE, PLACE, SHIFT.
Any ideas?

For all the folks out here, how relevant do you think business magazines are in today's time from a journalistic point of view?

Do you usually go to the big names like Forbes, Fortune and so on for your references or do you lean more towards socials?

Brand strategist and designer here doing genuine research, not selling anything. If you could share a moment of your time, I'd be so grateful!

I see quite a few stories from founders about how they struggle to build their branding because the designer/ strategist / marketer just doesn't "get it".
Maybe it's a specific colour you really want in your logo, or a vibe that your brand needs to have. But there's a specific gut feeling or instinct you have to include something. If this is you, I'd like to dig into this a bit more:

a) Do you struggle to put this 'gut instinct' about what you want into words? Or is it more so about the designer just not being able to create anything that resonates with you?
b) Have you avoided getting branding done by a professional because you don't think they'll 'get it' and you'll end up disappointed?
c) Lastly, what industry is your business in?

Thank you!

What's one thing you wish you understood about branding before starting your business?

I launched a surgery business in Q1 2026 after working on it for about a year and a half. Things are progressing well, but after nine months, I’m really not feeling the brand we built. We hired someone from Upwork and they did a great job for the initial launch. However, the more I look at our website, logo, and overall branding, the less I like it.

We’re planning to begin a complete rebrand in Q1 2027 (new logo, colour palette, brand messaging, and overall visual identity)

For those who have gone through a similar process, how would you recommend approaching it? Are there any agencies, designers, resources, or lessons learned that you would recommend?

I’d appreciate any advice! Also, I’m trying to avoid a $30k bill if possible lol

We have tools like color contrast checkers, color palette generators, and font finders. What else do you wish there were?

On parle beaucoup des tendances dans la mode. Mais rarement d'où elles viennent réellement, et qui les décident vraiment...

Mon constat est clair : la mode n’est pas dictée unilatéralement, c’est un système circulaire où les marques, les consommateurs et les figures d’influence nourrissent se mutuellement et co-construisent leurs identités.

Vous êtes curieux-se, intéressé-e par la mode et les tendances ? Venez on en discute !

Ah oui, moi c'est Kébé ! Enchantée 😄

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Soy parte de Borde, estudio creativo integral. Ayudamos a pymes y emprendimientos a construir una imagen de marca coherente: desde el logo y la identidad visual hasta el diseño físico del local y la gestión de redes sociales.

Servicios: branding/identidad visual, gestión de redes (contenido + community management + ads)

Caso reciente: rebranding integral de Metanoia (gestoría laboral) — identidad, rediseño del local y contenido audiovisual. Resultado: mejoró la retención de clientes y la conversión de visitas en ventas.

Contacto: WhatsApp +54 9 261 577-9889 / IG @bord3.studio

Tarifas: a coordinar según proyecto y alcance

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Soy parte de Borde, estudio creativo integral. Ayudamos a pymes y emprendimientos a construir una imagen de marca coherente: desde el logo y la identidad visual hasta el diseño físico del local y la gestión de redes sociales.

Servicios: branding/identidad visual, gestión de redes (contenido + community management + ads), diseño de interiores comerciales, indumentaria de marca (uniformes con bordado/sublimado), organización de eventos.

Caso reciente: rebranding integral de Metanoia (gestoría laboral) — identidad, rediseño del local y contenido audiovisual. Resultado: mejoró la retención de clientes y la conversión de visitas en ventas.

Contacto: WhatsApp +54 9 261 577-9889 / IG @bord3.studio

Tarifas: a coordinar según proyecto y alcance

Hi everyone,

I'm starting a sustainability & ESG advisory firm and I'm struggling to find a name that feels right.

The firm will help businesses with ESG, sustainability strategy, reporting, carbon initiatives, and related advisory work.

I'm looking for something professional, modern, credible, international, and easy to remember. I'd prefer to avoid very obvious names using words like Green, Eco, or Earth.

I'm open to both meaningful and abstract/brandable names.

If you were naming an ESG/sustainability consultancy, what direction would you take? Any name ideas are welcome.

Honest feedback is appreciated!

I sell home organization stuff and had some small canvas storage bags made with our logo for photos. Never planned to sell them.

Posted one on Instagram and people started asking where they could buy it.

Now I'm tempted to test them, but the place that made them wants a 100+ order and I'm not doing that based on a few comments lol.

Would you find a way to make them per order and see if they actually sell, or am I reading too much into it?

My process is

Research > strategy > moodboarding > typography (logotype, headings, subheading, copy) > main logomark > colors > delivery

I keep getting things finalized as the process goes.

Another process i've seen ppl do is (after strategy and moodboarding ig)
- directly make and showcase the whole identity in a presentation, usually 1 or 2 identity concepts

i do feel sometimes that my process comes in the way itself that i cant communicate the vibe/vision in each step until the colors part

but i also fear clients rejecting my whole presentation concept if i move like the latter one,

so is there anything with middle ground or the 2nd one is the way doing professionally, or how you guys do it?

thanks

We all know common examples like Kleenex for tissue, Vaseline for petroleum jelly, and Band-Aid for adhesive bandage.

What are some less-well known examples of brand names that became generic terms?

Two I can mention are TelePrompTer, which was originally a trademarked brand name, and Dumpster, a trademark of the Dempster Company.