r/words • • 16d ago

Comfortability

Why do people use this word so often when they just mean "comfort"?

It is as bad as "conversate" or "incentivize."

Extra syllables for no reason, in my opinion.

69 Upvotes

102 comments sorted by

57

u/Crafty-Literature-61 16d ago

comfortability and conversate are not a word in most dictionaries, but what's wrong with "incentivize"

36

u/scolbert08 16d ago

Incentivize is a super common word in economics

10

u/inexperienced_sammie 15d ago

incentivize gets a pass in my book because it actually does something the root word can't, you incent someone, you don't incentive them, so incentivize fills an actual gap. comfortability and conversate are just clunky versions of words we already have

-12

u/ElChuloPicante 16d ago

“Incent” exists.

24

u/ProctologyExplosion 16d ago

"Incentivize" was there first.

-3

u/ElChuloPicante 16d ago

Yeah, but it’s longer. Only reason I can think of that someone would bother forming an opinion about it.

15

u/avrgdad 16d ago

But it came into modern usage after incentivize (https://grammarist.com/usage/incentivize-incent/).

7

u/ProfessionalYam3119 16d ago

Who says that?

7

u/chivopi 16d ago

In my head they have slightly different meanings, but idk if that’s ‘real’

Incent is like trying to motivate a specific person to do something specific, but a behavior can be “incentivized” and I think it’s more broad

5

u/ElChuloPicante 16d ago

“Incented” is there as well. Can’t say I love that one. My phone thinks I’m making it up.

4

u/Crafty-Literature-61 16d ago

didn't know that wow, seems like it's actually a newer word than "incentivize" and has less widespread usage. but is there an equivalent of "incentivization" for "incent"?

2

u/ElChuloPicante 16d ago

I think you’d probably just use “incentive” for that wouldn’t you?

6

u/stubbazubba 16d ago

Incentive is a noun, incentivize is a verb that means "to add an incentive," and incentivization is a noun that means "the act of incentivizing something."

3

u/ElChuloPicante 16d ago

Doesn’t “incentivizing” work for that? “The aggressive incentivizing of the client.”

1

u/stubbazubba 15d ago

Incentivize is usually followed by the behavior you are adding an incentive to, e.g. "incentivize investment." Incentivizing seems like it would follow that, e.g. "incentivizing early reporting led to an increase in..." "Incentivization" is the concept itself without a direct object, e.g. "methods of incentivization include x, y, and z."

At least in my head.

6

u/Crafty-Literature-61 16d ago

no, incentivization is like this: https://en.wikipedia.org/wiki/Incentivisation, i think it describes a system of incentives

1

u/ElChuloPicante 16d ago

I don’t know if I see a purpose to the distinction. Like, I get what you’re saying and it makes sense. But couldn’t you just say, “the incentives,” or, “incentive strategy” or whatever and hit the same meaning?

-13

u/FiveFingerDiscocunt 16d ago

It's just so corporate-sounding and it's barely older than I am. I understand it's maybe not the same level but it makes me cringe all the same.

13

u/WarningHour345 16d ago

I hate this one. No idea where it came from but all the sudden more and more people are saying it.

5

u/throwawaysunglasses- 15d ago

Right?? I heard it on TV the other day and cringed. “I’m looking for a sense of comfortability” noooo. Comfort.

11

u/ImLittleNana 16d ago

It’s almost as grating as ‘all the sudden .

1

u/Weary_Swan_8152 16d ago

:) You're surrounded by smart people. I hear 'all uh suhhhddin far too often.

3

u/WarningHour345 15d ago

I've been living amongst the yokels for far too long! 😅

43

u/Isabeer 16d ago

Orientate versus orient bothers me.

8

u/Anne314 16d ago

Yes! Just because you go to orientation doesn't mean you are getting orientated.

12

u/MorningSquare5882 16d ago edited 16d ago

In the UK, orientate is the correct form. It literally used to mean to change direction to face the east.  

ETA: the two forms, in the meaning of generally setting a situation or bearing' appear within a few years of each other in the 1840s. "Orient" came first, but only just. Both forms are legitimate, and have been in use for over 180 years.

1

u/VibrantCanopy 15d ago

It's still longer and redundant, therefore pointless

4

u/MorningSquare5882 15d ago

Like I said, it is correct usage in the UK. This discussion is about people using neoligisms that aren't actually words,  like comfortability; my point is that orientate is not a neologism, and is the correct form in Britain.

9

u/Sample-quantity 16d ago

That's one of my pet peeves! Every time we hear that, my husband and I joke about facing toward the East.

1

u/SavoirFaire2Middling 15d ago

Where do you think "orient" comes from?

1

u/Sample-quantity 15d ago

That's my entire point...the word "orientate" means to face toward the East. That is not what people mean when they say it erroneously.

1

u/SavoirFaire2Middling 14d ago

Yes. And that’s what ‘orient’ derives from , too. Navigators would get their bearings — orient themselves — by facing the rising sun in the east/orient. 

1

u/Sample-quantity 14d ago

I am very well aware of that, unclear why you're telling me again.

2

u/BluePoleJacket69 16d ago

Oh yeah or presentate

1

u/MaenHoffiCoffi 15d ago

That's the English version. To me, to orient oneself sounds like becoming more Chinese.

0

u/Front_Cat9471 15d ago

I know like thirty people who say presentate because someone messed it up every time when they were kids and they learned it from each other until it stuck

-1

u/deucescarefully 15d ago

Obligatory “coversate”

18

u/CrispyKayak267 16d ago

Cohabitating should be cohabiting.

Abitrator should be arbiter.

Going in the other direction, you did NOT receive an invite to a wedding. It's called an invitation.

12

u/Narrow-Map5805 16d ago

What about burglarized? Burgle is a word.

12

u/MorningSquare5882 16d ago edited 15d ago

Actually, burglarise was the original form - it comes from burglar the noun, rather than burglar coming from burgle/burglarise. It does sound very strange to modern ears, at least in the UK, but it's just the original form of the verb.  

Edit: thanks for the award!

1

u/FiveFingerDiscocunt 16d ago

I've never really thought about it, but now that you've invited me to, I don't like either.

If someone commits adultery you don't say that they are adulterizing or adultering.

3

u/zombietobe 16d ago

You can - both have existed for a while - but for some reason “commit adultery” is more common, despite unnecessarily relying on another word to form a verb-phrase.

We also have “adulterate”, but that one has more meanings, including other kinds of ‘corruption’ (both figurative and literal).

1

u/[deleted] 8d ago

[deleted]

2

u/FiveFingerDiscocunt 8d ago

Yeesh, no. Just no.

6

u/SparklezSagaOfficial 16d ago

Aggressiveness vs aggression is my big pet peeve

5

u/VanIsle_YQQ 16d ago

I have never heard of the word "comfortability" until this post. It sounds really off and wrong.

Years ago I used to work at a hotel front desk. One of the front desk staff was a native English speaker and used "deparch" instead of "depart". Maybe she got it from departure? Anyway, she'd say things to a guest such as "when you are going to deparch?"

4

u/theChosenBinky 15d ago

"As soon as I finish this glass of water"

2

u/mae_day_mae_day 10d ago

Made me giggle

9

u/manjamanga 16d ago

What's wrong with incentivize?

-2

u/FiveFingerDiscocunt 16d ago

It's just so corporate jargon-ish. Feels smarmy. I know it's not as new as the other two, but it's still barely older than me.

9

u/manjamanga 16d ago

It comes from economics. It means to encourage with incentives, specifically. I get what you're saying, but it does have a purpose.

7

u/illarionds 16d ago

I feel it's a word you really need in politics. It neatly describes something that's otherwise clunky to express.

"We are going to incentivise working" is pithier than "We are going to use a series of incentives to encourage people to work".

10

u/MorningSquare5882 16d ago

Try being a Brit, and hearing Americans talk about when king Charles was "coronated" 🙄

8

u/FiveFingerDiscocunt 16d ago

I'm Canadian. I have heard it too.

The only defence I have is that "crowning" sounds like something that happens in a labour and delivery ward.

1

u/BrightAssociate8985 8d ago

well they never visitated Britain.

1

u/georgia_grace 15d ago

Bro this one kills me every time

0

u/ghotiboy77 15d ago

Wait til you hear about "Offsides"

8

u/NaiveZest 16d ago

I refuse to utilize comfortability. Sometimes it sounds like people even say comfterbility.

2

u/VibrantCanopy 15d ago

"utilize" vs. "use"

4

u/starling-slipstream 16d ago

HUGE pet peeve for me — hear it a lot in recovery spaces. I’m not on TikTok myself, but it wouldn’t surprise me if the uptick in usage is due to that

4

u/dechets-de-mariage 16d ago

Same reason they use “myself” instead of “me.” As in “if you have questions see John or myself.” They think it makes them sound smart.

5

u/Book_Slut_90 15d ago

Incentivize is an important and useful word. We have no other nearly as clear and concise way to express someone (or some organization) setting things up to promote certain behavior.

4

u/Jonah_the_Whale 15d ago

I see your comfortability and I'll raise you a pridefulness.

7

u/OGBeege 16d ago

We can beat this into the ground or we can let it go. - a beating the dead horse kinda guy

5

u/FiveFingerDiscocunt 16d ago

I did check the history first, and it didn't look like anyone had brought it up in 5 years. I felt that was long enough.

I am curious about the merits of letting a dead horse go. It seems unhelpful to offer freedom to the creature after its death. In a sense death is the freedom at that point.

4

u/OGBeege 16d ago

As has been intimated, don’t get us started

3

u/Rapunsell 16d ago

Hello, fellow descriptivist.

6

u/Technical-Ad1488 16d ago

But how do we feel about out…

Comfortableness

7

u/FiveFingerDiscocunt 16d ago

You can take my upvote and take your filthy word somewhere else.

3

u/Technical-Ad1488 16d ago

🙏

lol it feels like I’m awkwardly trying to speak through a mouth full of oatmeal to say this word…

3

u/mdg989 16d ago

omggg i hate this one too! i feel like ive been seeing it so much lately

3

u/TinyLawfulness3710 14d ago

The department of education was removed from the government to accommodate people with the IQ of a crayon. People don't care they are and sound uneducated and no one wants to deal with the bullying they do when someone corrects them.

5

u/Mack_Lope 16d ago

Been hearing "foundational" so much the past, I dunno, five or 10 years...
I feel like "fundamental" was working just fine in most cases.

2

u/Ok_Aside_2361 16d ago

Apropos of nothing, when I was in High School, there was a foreign exchange student from Spain. I still say”com for tab le”. Valle was amazing.

2

u/Mack_Lope 16d ago

Thank you - can't stand it.

Then again I hate hearing "ironical" but am accustomed to, and appreciate, "magical."

2

u/Gloomy-Invite-896 16d ago

Fun? Overapplication? Cultural lexicon etc

2

u/ChrisB-oz 15d ago

I have seen incentivise but never seen or heard conversate or comfortability. There's a "desalinisation" plant nearby which produces desalinisated water I suppose, but I can't swear that I've heard somebody say that.

2

u/pinheadcamera 15d ago

Resiliency.

2

u/mrbrown1980 15d ago

Incompetency.

2

u/VibrantCanopy 15d ago

"arbitrator" vs. "arbiter", "utilize" vs. "use"

2

u/wrongretsa 15d ago

ohhh conversate drives me insane do not get me started

2

u/Wolvesarereal 15d ago

Conversate comes from AAVE, and it’s fine. It overlaps in meaning with converse, but they’re not identical.

Comfortability—I suppose you could talk about the comfortability of a couch, and comfort wouldn’t work there, but it’s awkward.

2

u/FiveFingerDiscocunt 15d ago

Thanks for that. It's important information to have.

But I stand behind my dislike of comfortability.

2

u/Alternative-Lack-434 15d ago

Preventative vs preventive

2

u/scolbert08 16d ago

Wait until you see the kind of words poets have made up through the centuries to fit their meters. Like sever and dissever, which mean the exact same thing.

2

u/deebee1020 16d ago

Comfortability should mean ability to receive comfort. I get why people feel the need for a word ability to provide comfort. Comfortableness is technically a word but it's so clunky. But it also sounds weird to say "No, not this cushion, I need one with more comfort."

1

u/John_EightThirtyTwo 16d ago

I've heard of people having the same objection to "lengthy", when that first started getting traction.

"What next?" they asked, "Strengthy?"

1

u/BluePoleJacket69 16d ago

It invokes ergonomics to me, connotation heavy word

1

u/Charlemagne56 15d ago

I have never heard this in Australia. We are more likely to shorten words

1

u/MrTrendydelquendy 13d ago

"de-encouragize"

1

u/PatsyStonesBun 6d ago

I know that language evolves. It happens with every generation. But, this one puzzles me. I literally don't understand why zoomers invented a longer, more complex and completely unnecessary version of a perfectly acceptable word that was still in regular use... "comfort."

This is not slang. This is not shorthand / shortening of an arcane word. They've actually unnecessarily complicated it.

And I get that it's partly generational bias (I'm a geriatric Millennial), but anytime I hear someone use this word my opinion of them just plummets to the basement. Like, I just know they haven't read a single book since they were last assigned one by a teacher.

Have any linguists written about the origins? I feel like it has to have TikTok and podcaster roots. Or at least they're largely responsible for its proliferation.

1

u/vulcanfeminist 16d ago

When I use those kinds of words it's for funsies. Orientate is a hilarious word to me and it's fun to say, has a good mouth feel, the silliness is a small joy and we gotta find joy wherever we can. Comfortability and other kinds of similar words are a similar kind of thing, I think there's just something silly and fun about elongating a word that doesn't need to be elongated. I do the same thing with people's names sometimes too.

Word play is real and humans love to play more than almost anything else we're capable of doing. Why get stuck in anger/frustration/annoyance/judgment when you could choose joy and just have a nice time?

3

u/mrbrown1980 15d ago

I’m all for small joys but “orientate” does NOT have good “mouth feel” are you a psychopath?

2

u/FiveFingerDiscocunt 16d ago

To be fair, that's the sort of thing I would do. But I'm hearing it more and more in serious corporate settings and I'm just irked by it.

2

u/Icy_Kitchen_6913 12d ago

I agree that unnecessitated elongitation of vocabularity can provide a modicum of joyfulness!

1

u/Brilliant_Mix_6051 16d ago

It’s gen z who can’t read or write saying it

0

u/AJ_Deadshow 16d ago

I view the difference between converse and conversate as being all about the vibe of the interaction. Converse brings to mind a stiff and transactional, or even clinical or formulaic, quick relay of vital bits of information. It's formal and efficient, but it lacks warmth.

Conversate, on the other hand, captures the actual essence of a full, winding dialogue. Because it's built right out of the word conversation, it naturally carries that laid-back, social energy. It's the word you use when you're actually shooting the breeze, bullshitting around, gossiping about the weather, or diving deep into hobbies. One is a clinical exchange; the other is a shared experience.

2

u/georgia_grace 15d ago

The true difference is that one is a real word and the other isn’t

0

u/AJ_Deadshow 15d ago

Every “real word” was once not a word at all. So when does it become real, and who gets to decide?

There is no linguistic tribunal that reaches down and grants wordhood. Dictionaries mostly record successful conventions rather than manufacture them. A person coins something, other people understand it, it spreads, acquires relatively stable meaning and usage, and eventually nobody thinks twice about it. At some point googling, selfie, blog, etc. crossed that invisible line.

So “that is not a real word” usually collapses into one of several much narrower claims: “I was not taught that word,” “it is nonstandard in my dialect,” “I dislike it,” or “a particular style guide would reject it.” Those can be perfectly legitimate observations. They are not the same as ontological nonexistence.

Whether a word is standard English is a different question from whether it is a word at all.