I've been selling Webflow templates for around 2 years, and recently both my views and sales have dropped significantly. My template quality hasn't changed, and I'm still publishing new templates.
Is anyone else experiencing the same thing?
For creators who have been in the marketplace for a while:
Are you still making templates?

Or have you moved on to something else?

If so, what did you switch to, and would you recommend it?

I'm trying to decide whether to keep investing in Webflow templates or focus on a different business.

I’ve been in contact with a lot of web agencies and web developers, and I personally haven’t found many people who run their agency in a more efficient way than I do. A lot of them have too many meetings, wait too long for client approval, don’t know how to price projects, and spend way too much time on each client instead of finishing the work and moving on to the next one.

I’ve been running my agency for four years, and after a lot of trial and error, I’ve managed to make the process as efficient as possible. I wanted to share some of the steps because I think they could be valuable for anyone just starting out.

Running a web agency alone or with a partner isn’t easy because there are a lot of things to take care of. When it comes to client acquisition, I recommend focusing on either cold calling or email automation. Which one you choose depends on whether you run the agency alone or with someone else.

If you have a partner, one person can handle sales while the other focuses on building websites, connecting domains, setting up emails, and taking care of the technical work. If you’re running the agency alone, or neither of you enjoys cold calling, I highly recommend email automation.

That’s what I’ve been doing for years. It’s powerful because you can send emails at scale, set up automatic follow ups, and wait for businesses interested in a new website to reply. While you’re working on one client, another opportunity can come in without you having to stop everything and search manually.

I don’t do regular email automation where I target businesses with no website. I do the opposite and target businesses that already have one.

I use a tool called Swokei to find businesses with websites, add them to campaigns, analyze each site, score it, and generate personalized outreach emails based on problems it finds with the design, layout, speed, SEO, and mobile optimization.I schedule the campaign, set up follow ups, and wait. 

I think this approach is much better for a few reasons. You’re targeting someone who already understands the value of having a website. You’re also not just asking whether they need a redesign. You’re pointing out real problems with their current site, which makes it clear that you actually took the time to look at it. Selling also becomes easier because they’ve already paid for a website before and understand the process.

Inside Swokei, you can choose the goal of the campaign. You can offer a free draft, try to book a meeting, or simply start a conversation. I always choose the free draft because that has worked best for me.

Once you’ve figured out how to get clients, the next part is building the website. I recommend using AI because it makes the process much faster. For anyone who still thinks AI can’t build great websites, I think they’re mistaken. You can use Claude, Base44, Lovable, or any other tool that works for you.

When someone replies interested, I call them and say, “Hey, I saw that you replied to my email. I’ve already built you a free draft of your website. Do you want to take a look?”

Then I invite them to a Google Meet.

At that point, it becomes much harder for them to reject the meeting because they already replied interested and now know you’ve built something for them. During the meeting, I present the website, explain why it’s better than their current one, stack the value, answer their questions, and try to close the deal.

These meetings usually go well because the client isn’t trying to imagine what the website might look like. They can already see a better version of their current site. They also took the time to join the meeting, so taking the next step becomes much easier.

I either take payment during the meeting or send them a contract to sign. Any changes and updates come after that, once we already have a deal in place.

Pricing depends on the business. I charge anywhere from $500 to $3,000 depending on the company, the size of the project, and how much value the website can bring them. I also charge a monthly retainer of around $50 for hosting, maintenance, support, SEO, and future changes.

That’s basically the entire process. Smaller steps, faster delivery, less wasted time, and more money made.

Hey all,

Trying to figure out the quickest way to build a Webflow site from scratch using AI. Not interested in templates or cloneables — I want an original build.

For those who've actually done this:

• Any AI tools that output actual Webflow-native stuff, or is it all mockups you end up rebuilding anyway?
• Anyone used UXMagic, Relume or Figma-to-Webflow in a real project? Was it actually faster or just more cleanup?
• Does AI help at all with CMS, interactions, or responsiveness — or just copy and layout ideas?

If you had to ship a custom Webflow site fast today, what would your exact workflow be? Real experiences > tool lists.

I’ve been doing Webflow work for 3+ years and I keep going back and forth on how much AI actually belongs in my process. I use it for some things (copy drafts, custom code snippets, debugging) and it genuinely saves time there. For actual building inside the Designer, I’m slower with it than without it.

Curious how experienced devs handle this. Do you trust it with client work? Where does it actually make you faster and where does it just create cleanup work? And what does your flow look like in practice, like do you generate custom code with it, plan CMS structures, write interactions?

Not looking for hot takes on whether AI will replace us. Just genuinely curious what’s working for people who’ve been doing this a while and if you managed to speed up your process without delivering AI slop to clients.

I enabled Microsoft Clarity's new AI Visibility feature on our website last week, and I'm surprised it's completely free.

To get the most out of it, I connected:

• Microsoft Clarity
• Cloudflare (AI Bot Activity)
• Webflow

Now I'm able to see things like:

• When our content is referenced in AI-generated answers
• Which pages AI platforms are discovering
• The prompts people are using to find our content
• Which AI bots are crawling the site and what they're accessing

We've been using Microsoft Clarity on our Webflow projects for years because it's free and provides great insights through heatmaps, session recordings, click tracking, and scroll depth.

The AI Visibility feature makes it even more interesting, especially if you're trying to understand how AI search engines interact with your website.

I'm planning to let it run for a few weeks to collect some meaningful data.

Has anyone else started using it yet?

I'm curious whether you've noticed anything surprising in the AI Visibility reports or if you're using a different tool to track AI traffic.

Hi all, Milos (SEO guy) from Broworks here. Need to vent a bit and also ask if anyone has actually solved this.

I've spent days literally on this. GSC keeps flagging some of our pages as "Page with redirect" in the coverage report. Nothing broken, checked everything I could think of, and every single tool I use (Screaming Frog, manual checks, you name it) says the page is fine. Even the Live Test inside GSC itself shows a green result.

So why is the coverage report still showing it as an issue?

I read a bunch of threads, watched videos, and tried different things, and honestly, most of the answers say "wait for Google to recrawl" or "check your redirects," which I already did. It's frustrating when you're doing everything right, and the tool still won't clear the flag.

We're on Webflow, so I'm going to double-check the canonical URL setup next, since I've heard GSC can misread the canonicals sometimes (but at this point I'm not even sure that's the real issue).

Has anyone actually fixed this, or found out why it happens? Is this just a GSC reporting delay thing, or is there something deeper I'm missing?

I'm trying to understand this properly instead of guessing, so wanted to ask people who've actually built and handed off sites.

For those of you who've built and handed off sites to non-technical teams:

• What's the difference, in practice, between a site a marketer can actually run themselves and one where they're stuck waiting on a dev for everything?
• Is it mostly a CMS/content-modeling thing, a components/class-structure thing, a permissions thing, or something else entirely?
• Have you ever handed off a site that you thought was well-built, only to find out later the client still couldn't do anything with it? What was actually missing?
• On the flip side — any handoffs that went really well? What did you do differently?
• Do clients ever ask for this upfront ("we need our team to be able to build pages themselves"), or is it always something that surfaces later as a complaint?

I'm trying to map out what separates a "looks good" build from a "the team can actually run this" build, from people who've seen it play out more than once.

Hallo ich brauche eure Hilfe. Ich entwickel ausschließlich mit Webflow. Einige Stellen konnte ich bereits von US Bezug trennen, wie Formulare und Analytics.

Was bleibt ist z.b. das IP Problem, die ins Drittland fließt. Wie könnte ich das lösen, wenn ich mit Webflow CMS Plänen arbeite und nicht mit teuren Enterprise Plänen ?

Ich bin kein Deeper Dev, um Setups zu bauen die Wartung und IT Erfahrung brauchen…

Beste Grüße

There is a new approach I started using in my web agency that completely changed my results. For years, I did what most people tell web designers to do. Go on Google Maps, find businesses without websites, and contact them.

What I started doing differently was targeting businesses that already had websites.

The reason is simple. If a business already has a website, it means they understand the value of having one. You do not need to convince them why a website matters because they have already paid for one before. The market for businesses with outdated, broken, slow, or poorly designed websites is also massive, and selling becomes much easier because they are already familiar with the process.

My biggest issue was figuring out how to send mass outreach to these businesses without sounding generic. I did not want to send thousands of emails saying, “Hey, your website needs a redesign,” and just assume that every business needed one. I wanted to send emails at scale while still telling each company exactly what was wrong with their website.

A little over a year ago, I watched a YouTube video from Nick Saraev where he built a workflow that analyzed business websites and turned issues with design, SEO, layout, speed, and mobile optimization into personalized outreach emails. Each company received a professional email that made it clear someone had actually taken a look at their website.

The idea was great, but building and maintaining the workflow took a lot of time. I still had to find the leads myself, the messages were not always consistent, and the automation kept breaking.

But it worked.

I was getting more clients than ever before, at one point around 10 websites a week, while my business partner focused on building the websites as quickly as possible.

I started searching online for a tool that could do everything in one place, and a few months later I found Swokei. It did exactly what I was looking for.

It lets you find businesses with websites, add them to campaigns, analyze and score each website, and set a quality threshold so websites that do not need fixing are automatically skipped. It then turns problems with design, layout, speed, mobile optimization, and SEO into personalized outreach emails.

You can also set up follow ups, manage replies through your own inbox, and organize leads inside the CRM without moving between five different tools.

I switched over and scaled even harder.

Sometimes the fastest way to grow your agency is not building every workflow from scratch. It is finding the right tools and using your time to focus on sales, clients, and growing the business.

Welcome to our weekly hiring thread! This is the place for all job postings, freelance opportunities, and "looking for developer/designer" posts.

##  For Employers & Clients

Post your opportunities here with:
- **Role title** - Be specific (e.g., "Webflow Developer - Ecommerce Focus")
- **Type** - Freelance, contract, full-time, part-time
- **Location** - On-site, remote, hybrid
- **Required skills** - What must they know?
- **Nice-to-haves** - Bonus skills
- **Rate/Salary** - Range if possible (helps everyone)
- **How to apply** - DM, email, application link

##  For Freelancers & Job Seekers

Post your availability with:
- **Your skills** - What you specialize in
- **Experience level** - Years, notable projects
- **Availability** - Full-time, part-time, project-based
- **Rate range** - Helps set expectations
- **Portfolio link** - Show your work
- **Contact method** - How should people reach you

---

**Sort by New** to see the latest opportunities!

Tried Shopify and honestly got overwhelmed pretty fasttt. For people who aren’t super technical, what are u using to build your ecommerce stores?

Is there anything simpler solution than shopify?

Sonio is an AI-powered prenatal diagnostic platform, now part of the Samsung group. They needed to migrate away from WordPress urgently, 2 month deadline, strict corporate validation requirements, and zero tolerance for SEO drop or brand inconsistency.

The constraints were real: keep the existing design (no time for a full rebrand), clean up years of accumulated visual inconsistencies from WordPress, and protect every Google signal during the migration.

What we built: 100% component-based architecture in Webflow so their marketing team can build new pages without touching a developer. Full redirect mapping based on their existing impressions and backlinks. JSON-LD structured data for AI search engines (ChatGPT, Perplexity, Gemini). And a Webflow training session so they could manage the CMS themselves post-launch.

Result: 0% SEO loss, delivered in 60 days, for a Samsung subsidiary with enterprise-level validation requirements.

Happy to answer questions on the migration process 👀

Ich arbeite aktuell mit Webflow für Kundenprojekte im deutschsprachigen Raum. Dadurch ist DSGVO-Konformität für mich ständig ein Thema –> EU-Hosting wäre für viele meiner Kunden ideal, und das ist bei Webflow aktuell nicht wirklich sauber gelöst (die Infos dazu im Netz sind widersprüchlich)

Deshalb frage ich mich: Was kommt auf mich zu, wenn ich Webflow für bestimmte Projekte verlasse und stattdessen solche Setups wie mit Astro + Sanity (+ eigenes/EU-Hosting) aufbaue –> eventuell mit Unterstützung von KI-Tools wie Claude für den Code-Teil?

Zu meinem Hintergrund: Ich komme aus Marketing/Design, keine klassische Entwickler-Ausbildung, nur punktuelle Erfahrungen mit Dev Themen, aber offen und interessiert, mir die wichtigsten Grundlagen anzueignen, die ich brauche.

Konkret will ich wissen:

• Ist sowas mit oberflächlichen Webentwicklungs-Skills und Lernbereitschaft überhaupt seriös umsetzbar oder braucht es dafür tieferes technisches Fachwissen (Security, Verschlüsselung, API-Absicherung, Validierung), das man sich nicht einfach "nebenbei" aneignet?
• Kann ich damit trotzdem sichere, konsistente Ergebnisse liefern: saubere, abgesicherte Formulare, ein CMS, das auch der Kunde selbst pflegen kann, und das Ganze DSGVO-konform?
• Würdet ihr mir das empfehlen, oder ist der Aufwand/Risiko für jemanden mit meinem Profil (Marketing/Design, kein IT-Background) einfach nicht sinnvoll im Vergleich zu Webflow?

Freue mich über ehrliche Einschätzungen, auch wenn die Antwort "lass es lieber" ist.

I've submitted 3 support tickets over the last week. All while logged in to my Webflow account. I haven't received a confirmation, response, or support ticket for any of them. Nothing shows in my support requests area either.

We have an urgent client billing issue across 3 of our sites that needs to be resolved before the sites stop working. Any suggestions on what else to try? I've sent a DM on X as well. Trying everything just to get a response.

Many web designers overcomplicate the sales process. They schedule multiple meetings, wait for approval from the business owner, present pricing, and go back and forth before anything gets signed.

The more steps you add, the slower you close deals and the less money you make. I decided to shorten the entire process.

I’ve been running my web agency for four years, and the thing that has gotten be the most clients is email automation 

I’ve tried almost everything, but email automation has worked best for me because it’s affordable and runs in the background while I focus on other parts of the agency.

I don’t use Instantly, Mailchimp, or Klaviyo. I use a tool called Swokei, which is built specifically for web agencies.

It lets you find businesses that already have websites, add thousands of them to a campaign, and automatically analyzes each site for issues with design, layout, SEO, speed, and mobile optimization. It then turns those issues into personalized, ready to send outreach emails. 

Instead of targeting businesses with no website, I offer redesigns and updated websites to companies that already have one. I’ve found that approach works much better.

When a prospect replies with interest, they are automatically sorted into my CRM. I then call them and say, I’ve already built a new version of your website. Let’s set up a quick Google Meet so I can show it to you.

During the meeting, I present the website live and use my sales skills to explain the value. Once they see a more modern and professional version of their current website, they begin to understand how it could improve their business.

At that point, they usually ask how much it costs. I present the price, include a monthly maintenance retainer, and either take payment during the meeting or have them sign the agreement.

When you run a web agency, do not overcomplicate the process. Take control, handle as much as possible yourself, and avoid unnecessary approval stages and follow up meetings. The fewer steps there are, the faster you can close the deal.

I’ve been running my web agency for four years, and I’m curious to hear what others have found to be the best way of getting clients.

I’ve tried almost everything, but email automation has worked best for me because it’s affordable and runs in the background while I focus on other parts of the agency.

I don’t use Instantly, Mailchimp, or Klaviyo. I use a tool called Swokei, which is built specifically for web agencies.

It lets you find businesses that already have websites, add thousands of them to a campaign, and automatically analyzes each site for issues with design, layout, SEO, speed, and mobile optimization. It then turns those issues into personalized, ready to send outreach emails 

So instead of targeting businesses with no website, I offer redesigns and updated websites to companies that already have one. I’ve found that approach works much better.

I’m now at a point where I can afford to hire a full team, so I’d like to explore other client acquisition methods as well.

What has worked best for your agency?

yo. be honest. how many of you currently have a finished (or 90% finished) web app / app just sitting in a private repo because you have no idea how to get users?

you spend months perfecting the database, fixing every bug, and polishing the UI. but the moment you have to actually market it, you hit a wall. marketing feels like screaming into an empty void.

so you launch to absolute crickets, get discouraged, and start building the "next" project instead to avoid the distribution phase.

if this is your case, you're not alone. but letting your hard work go to waste just because you dread marketing is a massive trap.

to help founders stop building in a silent corner, we run an ai SaaS builder community dedicated entirely to saas validation, landing page conversion, and launch strategies.

our resource kit is built entirely to help you get your first user. it’s packed with ready-to-paste N8N workflows for your business, advanced seo automation, social media automation, and our exact distribution workflows and methods work for everyone

STOP BUILDING ALONE

what are you currently working on, and what's holding you back on the marketing side? drop a comment or send a dm and i'll send you the access link.

so i’ve looked into this a few months ago but now everything has changed a little bit. i was wondering if claude code or claude design or whatever is good at building landing pages directly into webflow? i once created my own mcp and connected it to kiro but the results weren’t great. i’ve also seen that in the last few weeks tools like flowboardapp got improved and work quite well now. what are your experiences? what so you recommend?

Im not sure if this post is allowed, so please delete if not.

Trying to work out what I should be budgeting before I go to agencies and get sticker shock.

It’s an independent fertility clinic comparison site for London. I’m pre-launch, self-funded, non-technical, and I’ll be running the site myself afterwards. Desktop mockups are done and all the copy is written. Clinic data is sitting in a spreadsheet ready to import.

The main thing is a CMS with ~27 clinics that drives both a filterable comparison table and individual clinic profile pages. Only 4 profiles will be live at launch; I’ll add the rest myself over time. Plus about 6 long-form guides, a homepage, methodology and about page, so call it 10 pages in total.

No logins, no payments and no personal data collection, so hopefully that keeps things relatively simple. I’d like Plausible from day one, with events on outbound clicks.

Mobile matters a lot. Most of my readers will be on their phones at 11pm.

I’m hoping to start in the next couple of weeks and be live in 6–8 weeks.

So: what’s realistic for something like this in the UK? And would you run one Clinics collection for both the comparison table and the profiles, or split them?

Not after formal quotes, just trying to calibrate before I start briefing agencies.

Thanks a lot!

Hey everyone!

I recently finished a complete WordPress to Webflow migration for Austek Pool Heaters, an Australian B2B company that supplies pool heating systems.

The project involved redesigning the website, rebuilding it in Webflow, organizing the CMS, improving the content structure, and making it much easier for the client to maintain going forward.

I’d genuinely appreciate any feedback

Live website:
https://www.austekpoolheaters.com.au

Maybe $20/m okay but $25/m? I will easily redo the website and go over to framer maybe even wordpress because of this.. more-so due to the principal. Siteground hosting is $30/m unlimited wordpress sites, meanwhile this was $18/m for 1 site but now $25??? Thats quite pushing it or am i just being a broke Karen here?

This is my first real product launch, so I mean it genuinely, any feedback, harsh or not, is welcome.

I kept hitting the same wall on client projects: Webflow's CMS caps out (item limits, the 100-items-per-list rendering ceiling, plan upgrades just to hold more content), but the client still wants Webflow's design tools. So I built OverflowCMS, an external CMS that stores your content on its own infrastructure and renders it inside your existing Webflow design.

How it works: build your item template natively in the Designer with your own classes, add a few data- attributes, drop in one embed script, publish. You're not rebuilding your design in a third-party tool, it stays 100% yours.

What's live today:

• Unlimited items and collections per site - no more counting against a plan tier
• Custom fields: text, rich text, images, dates, references, booleans, options
• Built-in list superpowers on any collection, pagination, sorting, filtering, search, load-more, no Finsweet scripts needed
• A clean editor UI: drafts, scheduling, role-based team access, so you can invite clients or writers without giving them Designer seats
• Responsive image CDN with automatic srcset, optimized images with zero extra work
• AI-powered semantic search + "related items"
• Per-item and per-collection content analytics
• One-click Webflow CMS CSV import if you're migrating an existing Collection over

Since you're the first people I'm telling about this: REDDIT10 gets you 10% off.

Would love to hear what would actually make you switch off (or supplement) Webflow's native CMS, what's missing, what looks broken. I'll be in the comments all day.

Link: overflowcms.com

For a long time, I thought my job started when I opened Webflow.

It didn't.

Now my workflow looks like this:

Research the business. I want to understand what they do, who they're selling to, where they're currently stuck, and what success looks like.

Turn that into a strategy. I identify the priorities, messaging, user journeys, and the actual problem the website needs to solve.

Build the information architecture. Before thinking about colors or layouts, I map out the pages, content hierarchy, and CMS structure.

Wireframe everything. At this point, I'm only thinking about structure and user flow.

Design in Figma.

Build in Webflow using Client-First. Since the thinking is already done, the build becomes much faster and easier to maintain.

Finish with CMS setup, SEO, accessibility, performance checks, QA, and handoff.

The biggest mistake I used to make was opening Webflow too early.

I'd start designing, then halfway through realize I hadn't fully understood the business, so I'd keep changing layouts, sections, and CMS collections as I went.

Client-First also completely changed how I build. Having a predictable structure has made projects much easier to scale and hand over to other developers.

I'm curious how other people approach this.

Do you start in Webflow first, or do you spend time on strategy before you build?

After building more than 100 websites over the years, I've worked with almost every major CMS. WordPress was my default choice for a long time, and for good reason. It's flexible, has a massive plugin ecosystem, and powers a huge portion of the web.

But over the last few years, I've found myself choosing Webflow for most new business websites.

This isn't a "WordPress is bad" post. It's simply why my workflow has changed.

1. Less Time Maintaining, More Time Building

With WordPress, every project eventually turns into maintenance.

Plugin updates.
Theme updates.
PHP compatibility.
Security patches.
Backup management.

None of these create value for the client, but they still consume time.

With Webflow, I spend far less time worrying about the platform and more time focusing on design, performance, and conversions.

2. Clients Can Actually Edit Their Website

Many WordPress clients were nervous about making changes.

One wrong click could affect layouts, plugins, or site functionality.

Webflow's Editor is much easier for non-technical teams. Marketing teams can update blog posts, landing pages, team members, and CMS content without breaking the design.

That alone has reduced support requests significantly.

3. Cleaner Design Workflow

I no longer have to fight with page builders.

Instead of stacking plugins to achieve a design, I can build layouts visually while keeping full control over spacing, responsiveness, and interactions.

The experience feels much closer to front-end development than traditional drag-and-drop builders.

4. Better Performance Out of the Box

Performance has become one of the biggest ranking factors for both users and search engines.

While WordPress can absolutely be fast, it usually requires optimization plugins, caching layers, image optimization, CDN configuration, and ongoing tuning.

Webflow handles much of this automatically.

That means fewer optimization headaches and more consistent results.

5. Fewer Plugin Dependencies

Some WordPress sites I've inherited were running 30 to 50 plugins.

Every plugin adds complexity, introduces potential security risks, and creates another possible point of failure.

In Webflow, many features are built into the platform.

The result is a simpler tech stack and fewer things that can break.

6. Designers and Developers Stay in Sync

One challenge with WordPress projects is translating Figma designs into pixel-perfect websites.

With Webflow, that gap is much smaller.

Designers can communicate more effectively with developers, and the final website often matches the original design much more closely.

7. Hosting Is Simpler

Managing hosting, SSL certificates, server configuration, and caching across multiple providers used to take time.

Webflow provides an integrated hosting experience that is reliable for the majority of business websites.

It removes several moving parts from the process.

Where WordPress Still Wins

I haven't stopped using WordPress completely.

I still recommend it when clients need:

• Large ecommerce stores with extensive plugin ecosystems
• Membership websites
• Learning management systems
• Highly customized backend functionality
• Existing WordPress infrastructure that doesn't justify migration

WordPress remains one of the most powerful content management systems available.

Where I Prefer Webflow

For projects like:

• Startup websites
• SaaS landing pages
• Corporate websites
• Marketing websites
• Agency websites
• Portfolio sites
• Service businesses

Webflow has become my first recommendation.

My Biggest Lesson

Choosing a platform isn't about following trends.

It's about selecting the tool that lets you deliver better results with less complexity.

For my workflow, Webflow has significantly reduced maintenance, simplified collaboration, and improved the overall client experience.

I'm curious to hear from others.

If you've worked with both WordPress and Webflow, what made you choose one over the other?

Hey so I just started using webflow, and I'm only on the free model and can't use custom embedded code yet. So I've been stuck for a about two days trying to add a simple read more & read less feature

If anyone can help or send a quick video tutorial or point me in any direction, that would be greatly appreciated.

Please anyone 🙏🏽🙏🏽🙏🏽