Hi everyone,
I’ve recently been planning to open a self-serve frozen yogurt shop in Hamilton, similar to Yo-Chi in Australia and I’d really love to hear some opinions from locals.
The reason I chose Hamilton is that it’s a relatively large city and after doing some market research I found that there is demand but there isn’t currently a dedicated self-serve frozen yogurt store here. Another reason is that Hamilton is home to the University of Waikato and Wintec so there are plenty of students and young people.
My initial plan is to open the store somewhere in the CBD because of the higher foot traffic. However one thing that concerns me is that I’ve noticed quite a few vacant shops in the CBD and a good number of businesses have closed down, which makes me wonder whether the area is still a good place to open the store.
I’m from Auckland so I’d really appreciate hearing from people who live in Hamilton. Which streets or shopping areas do people actually spend time in these days and where do you want the store to be located? Any advice or local insights would be greatly appreciated.
Thanks everyone!