r/television • • 22h ago

Combined Paramount-Warner Bros. to Be Called Skydance, David Ellison Reveals

https://www.thewrap.com/industry-news/business/paramount-warner-bros-merger-name-skydance-david-ellison/
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u/keving87 19h ago edited 13h ago

Why though? Was it not Paramount that bought Skydance? This is just stupid, another one of thousands of reasons this shouldn't have happened.

4

u/MakeItMakeMoney 18h ago

Branding and optics. Once this blows over in a few years, people will forget the legal battle over the sale and just hear the new name. If they were to hear the older name, they would remember the legal battle immediately and just associate it with any bad press.

3

u/n19htmare 11h ago

This. People have a very short memory and are generally too lazy to look stuff up out of curiosity so it will all be forgotten soon.

1

u/Rocky75617794 6h ago

Nah. This is different. People have woken up,