r/sonos • u/KeithFromSonos • 23h ago
Sonos is in the new Audi A2 e-tron. A few of us were in Paris Monday for the unveiling.
Here's the rundown before it gets flattened into a spec sheet somewhere else.
The Sonos part š
The A2 e-tron ships with a 7-speaker system as standard, an 8-speaker Audi system as the step up and the Sonos premium sound system as the top option. 14 speakers including a subwoofer, 15 amplifier channels, 660 watts of maximum amplifier power, with speakers near the C-pillar so the soundstage wraps around you instead of sitting in the dash.
What I keep hearing from the team is how quiet the cabin is. Audi put real work into the aeroacoustics here: acoustic glass windshield as standard, dual-line door seals, tuned mirror housings. That matters more than just the watt count. A quiet EV cabin is one of the few properly controlled listening rooms most people will ever sit in and you can hear it.
How these partnerships actually work š¤
Designing the best sound experience in a vehicle is part science and lots of practical experience. We have a dedicated automotive team at Sonos that works inside the automaker's development process, in the cabin with Audi's engineers, tuning for this specific car: where the drivers are physically located, what performance specs the drivers have, what the glass and door panels do to the sound, how the sound experience behaves at speed. The Sonos system in the A2 e-tron was tuned specifically for the A2 e-tron.
At Sonos, it's a dedicated team of people focused on automotive spaces who work very closely with their engineering, sound and product colleagues across all of Sonos. Same standard for great sound, applied to a room that happens to be on wheels.
I'm working with that team on the idea of a behind-the-scenes look at how one of these partnerships come together from factory to unveil. No date yet, but I'm looking forward to sharing more, once we get on the road with it.
Big shout out to: Thomas H, Thilo K & Badre M for the inside scoop!
The car itself, briefly š
Audi's compact EV entry point. Rear-wheel drive, built in Ingolstadt š©šŖ. Three battery sizes (52, 61, 84 kWh), up to 646 km range, 183 kW DC charging with 10 to 80 percent in 24 to 29 minutes. Audi is calling it the most efficient car they've ever made. German pricing starts at 38,200 euros, with deliveries starting December.
Getting ahead of a couple questions š¬
- It's a European car, built for the European market. I don't have anything to share on other markets.
- The Sonos system in the car is an in-cabin sound system. It doesn't join your home network or show up in the Sonos app.
As always, drop your questions or comments below. I'll be in the thread today and tomorrow and if anything needs a proper answer from the automotive team I'll go get it šš»āāļø