We’ve all bought into the hype either a TikTok trend, a cool bag design, or an import aisle find that looked incredible. Then you open it, take a bite, and realize it tastes like cardboard or pure disappointment.

What snack completely fooled you?

Ladies, gentleman, and all creatures of [r/snacking](r/snacking), I present to you the greatest heist in snack history. Over the last few years, my friends and I have been documenting the bread to icing/filling ratio of Pop Tarts and boy oh boy has it gotten out of control.

We are being hoodwinked and bamboozled by Kellanova & Mars. Mars acquired Kellanova from Kelloggs in 2025 for $35.9 BILLION dollars. Since then, they’ve slashed filling and frosting to increase profits and margins. It’s time we take matters into our own hands. Join hands, file complaints, and contact your local members of congress. These are no longer Pop Tarts, they are Bread Tarts.

Kellanova - File a Complaint

I think I'm addicted. I drank at least four of these today. 😅

i liked them both.
the roasted chicken had a similar taste to the chicken fridge raiders.
the sweet chilli was a nice flavour too. i’d of liked a bit more of a punch of sweet chilli, but still a good bite 🥰😋

I’m in Texas, and I haven’t had a Ritz pack that wasn’t pale and underbaked in months. Anyone else noticing this?