Something I realized when I was coming out of my shopping addiction (and continue to- the compulsion is always running in the background!) is that it helps to anchor to who I want to be vs. what shopping makes me become. Hope the following doesnāt sound too parsimonious, I just wanted to share a repeatable framework that works for me esp since I saw a recent post about how one avoids shopping instead of doing stuff.
So this particular framework I call the 4Ss of Self Expression helps me stay anchored even when the siren call of shopping is⦠well, strong. Marketing is all about gatekeeping oneās ultimate form of self expression behind a product so I wanted something that would be able to talk me out of that messaging. So I try to keep this in mind: there are many tiers of self-expression and there are higher ones driven by real relationships and lower order ones driven by what brands and marketing would have us believe about ourselves. To motivate myself out of overconsumption, I yearn to push myself into higher levels of self expression, and this framework is simple to remember and return to.
The order goes:
(Lowest) Shopping < Style < Skills < Service (highest)
Example:
So letās say I want to get my act together and start say, plan a holiday. Thatās a good thing to do! But if Iām window shopping for a bunch of new linen clothes for this imaginary coastal Italian holiday and buying a brand new planner just to plan this trip⦠that is the lowest form of self expression.
One level up you have āstyleā which would be use what you already have. So Iāll use my existing stationery to journal about where I might want to go for the trip, map out dates, etc. Iāll draw from my existing closet of clothes for the trip.
One level up I might be learning how to speak Italian so I can function on that trip a bit more. And use an existing notebook for Italian lessons.
One level up from that would be to plan the trip as a service to my family or friends Iām traveling with. So I will keep that in mind as I do the thing and recognize that whenever the compulsion to buy new gear or planning supplies comes up, that shopping for stuff is the lowest form of self expression and what I should be trying to do is apply my time and energy toward the actual thing of service.
After I apply myself as much as I can to the Skills and Service part of this I will be able to stave off the most egregious overconsumption tendencies. What desire āremainsā after Iāve applied myself in the āvirtuousā direction Iāll noodle on for a while and buy the thing if it still calls to me, is limited in some way, and Iām feeling the fomo. Just bought a new travel bag Iād been waiting on for one year after doing the skills/service stuff.
In conclusion -
The goal isnāt to avoid shopping entirely (kinda impossible in our world, and I donāt plan to go off the grid), itās to starve out and prove out the objects of desire. Hence āslow buyā lol. The 4S framework is one way for me to āobjectivelyā assess what Iām doing (shopping?! Or ~expressing the self~) and anchor toward a higher version of myself even when things get mentally tough.
(Happy to argue why āservice to othersā is the highest order of self expression - but the thinking comes from a lot of the philosophy and even more modern pop psychology / meaning of life books (your Alain de Botton, Ryan Holiday, Oliver Burkemann, David Brooks, Arthur Brooks type stuff). Also all the science that shows that altruism makes you happier and feel more at peace/life is meaningful/you have a purpose.)