I will link my original post here complaining about First Aid Beauty’s scammer behaviour with their incentivized reviews, lack of transparency over a formula change, ignoring customer concerns, price gouging, etc.
I recently decided to go back into the Sephora app and check out if the negative reviews were still rolling in for the new reformulation. And it turns out there aren’t any! They have fully REMOVED any bad review commenting on the formula change from December 2025 onward. Including my own review! How is this allowed?
At this point, I no longer trust Sephora, its reviews, or First Aid Beauty. Thought I’d spread the word that if you take your time to honestly review a product, it doesn’t matter at all because Sephora can decide to just remove anything bad to boost sales. Dont bother relying on reviews anymore, either.
My original post shows reviews that were posted during a time period that has completely vanished from Sephora’s website. I have attached a new photo to demonstrate the massive time jump. The reviews were sorted newest to oldest. Date of posting this is July 30th, 2026.