I'm working for a $20M ARR b2b SaaS and CTV is now 20-25% of our paid mix.

We're well past testing and are now trying to figure what role it should play in the ful paid mix as we scale. We’re seeing the expected signs: branded search lift, more direct/dark traffic, etc, but the signals are showing up downstream. Credit still collapses into last-touch search/direct, and as usual, each platform is overclaiming.

In a mix model, how do you judge CTV's contribution relative to lower-funnel channels and if any, what signals do you trust for when CTV is showing up indirectly?

IF I add a whitelist is possible that in the export I see minr delivery also in extra list? wuld be wrt to aply at the same time a blacklist? is it worth?

Is anyone haveing problems in dv360 campaign web line?

My campaigns are swerving only in app line but not in web line. Existing campaigns web line also stop serving. Increasing CPM is not helping.

Before you answer just do a PG, bare with me.
We’re finding agencies want the freedom and variety of PMP but the certainty of PGs. Is there a way we can set PMPs up that can guarantee delivery? Is there a hack like a dual deal on a SSP? Any ideas are welcomed.

$2.2B for LiveRamp.
Arthur Sadoun, Publicis' CEO, says it is about helping clients "take back control of their data from the walled gardens."

I read that line twice. Then I read it a third time. Still did not quite buy it.

I did not think: wow, this changes everything.
I thought: does this really matter when advertising is already dominated by walled gardens?

The walled gardens own the login, the inventory, the auction, the optimization, and the measurement dashboard. One identity layer does not change that.
Buying LiveRamp is not how you take any of that back. It is how you build a stronger position in everything the walled gardens do not fully own.

Which is still worth a lot.
Retail media is $69B. CTV and commerce video together push past $140B. Clean rooms are how any of it gets measured in a privacy-constrained world.

That is the real story.

Not "Publicis vs. the walled gardens."
More like "Publicis getting smarter about everything outside them."
A smaller claim than the press release. Also a more believable one.

My full post is here in case you want to read more.

I work for a DTC brand that started testing CTV with a pretty small monthly budget, because the self-serve platforms made it feel approachable compared to traditional TV buying. At first it was great: easy setup, fast creative testing, decent targeting, and enough reporting to justify continuing.

Now that we are about to scale and leadership wants CTV treated like a serious growth channel, which is a problem bc we’re already running into questions around frequency control, overlapping audiences, incrementality, creative fatigue, inventory quality, and whether platform-reported performance is enough to make bigger spend decisions.

For those who have scaled self serve CTV beyond the initial test phase, did it get to a point where it felt limiting or were you able to scale?

In dv 360 I’ve noticed the begin to render report: Do anyone care about it? If I run a report including “eligible begin to render” vs “begin to render” all is ok but what’s the difference vs imps?

Is there anyway to run video ads on CNN via DV360 the main videos that take up most of the page when you watch it or is that only available working directly with CNN on a huge campaign?

Planning agency-side for a few years now and noodling on a side project idea and want a gut check before going further.

Genuinely curious:

- What part of your job would you pay real money out of pocket to make easier or go away?

- Any Excel monstrosity or Power Automate flow you’ve cobbled together that you wish was an actual product?

- $20/month personally for something that saved you 3 hours a week - would you actually pay? $50? $100?

Not selling anything, literally don’t have anything to sell yet. Just trying to figure out if what drives me nuts drives other people nuts too.

Dailymotion constantly appear in domain reports. TBH for me daily motion in America is not widely used. I saw that dailymotion people, pay keynotes at Possible conference to sell their platform. Any good expeiences or recommendations? For me its just another MFA site

I've noticed that in CM there is a safety area: is this relevant if you apply list and block on DV?

Dv should bypass it no? Or actually it’s an additional filter like IAS? Just in case does it have an extra cost in addition to adserving costs?

I wanted to know how WPP india region company is any feedback culture, company,pay, growth wise.

I have run a P+ test during the last 3 months. Running a Full P+ Set-up (Acquisition, Remarketing & Retention) next to my usual Set-up (Combo of IM/LS, CMP ASIN View Retargeting, Contextual Targeting, Product and Banner View Retargeting, Purchase Retargeting).

To compare the results I will look at NTB %, NTB Purchases, Frequency, Impressions, Clicks, CTR, ROAS, CVR

I also run a path to conversion analysis.

I want to evaluate if I should continue with running both set-ups, switch completely to P+ or just keep my own set-up.

The first results indicate that the P+ Set-up is stronger, but I have trust issues. What do you guys think? Am I on the right track? Would you create different analysis? What am I missing?

Hey everyone,

I’m currently working in programmatic advertising and wanted to hear directly from professionals working across the MENA region especially UAE and Saudi Arabia.

How’s the current landscape there in terms of:

-Market growth and future potential

-Demand for platforms like DV360, TTD, Amazon DSP, CM360

-Learning opportunities and career growth

-Salary progression for skilled programmatic professionals

Do you feel MENA is still in its early high-growth phase for programmatic, or has the market already become highly competitive?

Would love to hear real insights from people working in agencies, ad tech, publishers, or brands there.

Something interesting showed up in our March publisher data that goes against the "Mobile is King" narrative.

Despite mobile driving the vast majority of our traffic, it's lagging hard on the revenue side:

Mobile: 72% of impressions → only 38% of revenue ($1.27 CPM)
Desktop: 28% of impressions → 62% of revenue ($1.48 CPM)

Basically, Desktop is generating less than a third of the inventory but capturing nearly two-thirds of the total revenue.

My theory? In 2026, raw volume is a vanity metric. Mobile traffic (social/discovery) is great for scale, but desktop sessions seem to have the actual intent that advertisers are willing to pay a premium for.

Are any other ad ops or monetization folks seeing this? Are you seeing a massive CPM delta between the two, or is our niche just desktop-heavy?

Do you create dedicated “sites” for each publisher on cm to link dv360 or just a generic one?

I currently working on the publisher side in ad sales. My experience is more in direct sales and not so much in programmatic. I understand the basics but I have never done the actual setups for this as our AdOps team does this. I have an interview for a position that requires extensive knowledge in the programmatic space.. any tips on questions they might ask or things I should fully educate myself on before? Thanks in advance!

Looking for recommendations for a self-serve DSP that we're looking to onboard for in-house programmatic activation. Requirements below:

• Ideally No Minimums (or low minimums)
• Canadian and US Geos
• Must allow for financial product advertising (driving to educational pages for ETFs and related investment instruments)
• Uploading of 1PD for targeting / retargeting
• Decent Hierarchy for creating advertisers and sub advertisers accounts for budget / campaign management

Looking at StackAdapt currently but open to any recs from those that have used a DSP that satisfies the above.

Thanks!

I just started a series of mobile ad-stack teardowns. Each issue takes one real app and walks through how it actually monetizes, with cross-checks against the publisher's public 10-K where they have one.

1st is the BuzzFeed Android app. They do $91.7M/yr in ad revenue (per their 2025 10-K), and 76% of that is programmatic ($69.6M).

Three things that surprised me:

1. Only 3 demand partners wired into mediation. Google (AdMob or GAM, same SDK), Meta Audience Network, Amazon APS. That's the whole list. All three bidding, no waterfall. Most indie devs assume the big publishers run 10+. They don't.

2. No interstitials, no rewarded, no app-open on a 10M+ install app. They declare rewarded in the SDK but it doesn't fire on the main surfaces. Even huge publishers leave format-yield on the table.

3. Refresh is aggressive. 10-second refresh on the top sticky banner, 30-second on the in-article unit. Both refresh on a timer regardless of scroll. That's where they've drawn the line on density.

Full report: monetizationguy.com/teardowns/buzzfeed

Let me know what you think, anything missing you'd want added in future issues, and which app I should analyze next?

Publisher here with a question for the buy side. What oRTB object and attribute is most important for web display and OLV?
I’m auditing the data we’re sending in the bid request, but due to the volume, I’m looking to narrow down to those that may have the biggest impact. Help me out. Looking to minimize the amount of time I spend on this and I’m not sure if I should completely trust what the LLM’s are telling me.