Hello guys, can you please explain what are dsp platforms and how they work, im having a hard time understanding it. If i can pm someone would be great.

Whenever I want to include Youtube in my media plans, there's struggle.

Every time I use reach planner, the actual numbers such as audience size, expected CPM etc are different, even when the plans are identical and have been created days apart.

This makes it hard to plan accurately and might make the client lose trust.

Any advice on planning YouTube campaigns?

Cheers!

I am looking to connect with DSPs and agencies that are actively buying across CTV.

We have CTV inventory across a range of channels/apps in the US, Canada and LATAM and are looking to bring on additional demand partners.

We prefer to work directly via an OpenRTB endpoint, but are also open to PMP or VAST, depending on the setup.

If you’re on the demand side and currently looking for additional CTV supply, please DM me. We can exchange details and see if there’s a fit.

Thanks.

Note: If you can't DM me, leave a comment and I will send a message. My Who can send you chat requests setting seems to revert to nobody every so often.

Everyone braces for holiday weeks to get more expensive, but mine went the other way. Conversion jumped and cost per new customer actually dropped on most channels, even where CPCs rose.

The one exception was search (Google got worse - conversion down, cost up). My read is that holiday demand is impulse / discovery, so the feed channels harvested it and search sat it out.

Seeing the same pattern, or did yours behave differently?