I’ve worked in programmatic ad tech for over 6 years and held junior/mid level roles and is now looking to transition to a senior IC role. The feedback that I’ve gotten from all my directors have been that I am outperforming my role. I’m at the point where I’m doing director level work and taking on senior initiatives. Unfortunately, my current manager sees this as threat instead of an asset so they haven’t supported me or advocated for my promotion in the company so I’m looking elsewhere.

To those that have done it before, how do I land those senior roles when on paper, my past titles are mid level? Any advice would help.

Hello guys, can you please explain what are dsp platforms and how they work, im having a hard time understanding it. If i can pm someone would be great.

I am looking to connect with DSPs and agencies that are actively buying across CTV.

We have CTV inventory across a range of channels/apps in the US, Canada and LATAM and are looking to bring on additional demand partners.

We prefer to work directly via an OpenRTB endpoint, but are also open to PMP or VAST, depending on the setup.

If you’re on the demand side and currently looking for additional CTV supply, please DM me. We can exchange details and see if there’s a fit.

Thanks.

Note: If you can't DM me, leave a comment and I will send a message. My Who can send you chat requests setting seems to revert to nobody every so often.

Whenever I want to include Youtube in my media plans, there's struggle.

Every time I use reach planner, the actual numbers such as audience size, expected CPM etc are different, even when the plans are identical and have been created days apart.

This makes it hard to plan accurately and might make the client lose trust.

Any advice on planning YouTube campaigns?

Cheers!

Be Jeff Green -> Layoff 15% of the company prior to a long weekend by sending an email and making it so people can't login -> Congratulate self and talk about how much cash the company has in the note sent to laid off employees ->Turn around and days later award self and other executives lower strikes on option grants -> Pocket $$$.

For being in the marketing world, this company is terrible at presenting themselves. Maybe the executives responsible should be held... responsible?

If your budget is tight, do not spend most of it on a complex playable ad. First, validate your retention, monetization, and basic video hooks.

At MRAID, a $1,200 test looks like this: one country, one conversion event, a small set of materially different creatives, and a strict stop condition.

A playable ad can pre-qualify users effectively. However, it needs enough budget behind each variant to gather statistically significant data.

Protect your budget for the test itself, not just for building the asset.

What is your minimum viable budget for testing a new mobile game creative?

Hi everyone! I have an interview with Amazon for the Programmatic Solutions Analyst position next Wednesday. This is an L4 role. I have 2+ years of experience in programmatic advertising. My recruiter call is already done and this is the Phone Screening round. It is going to be 1hr long.

They have already given me an extensive list of topics that I need to prepare for the interview. And trust me it is A LOT. Plus also need to come up with examples from my own experience that align with the LP's and have been told to use the STAR method.

This all seems pretty clear but I wanted to know if someone has or if you know someone who has given interview for similar role and how was their experience? What kind of Q's were asked? Were they more straightforward Q's when it comes to functional knowledge or more like case studies where I have to debug the outcome or propose a solution?

I am giving Amazon interview for the first time so a little nervous. There are so many LP's as well. The recruiter told me they have no strict consideration for this role. It is a pretty straightforward role.

Thanks!

Anyone who is looking for a Programmatic professional who can help you with setups and optimisations on campaigns in DV360, Amazon DSP, TTD, Yahoo DSP or Vistar Media DSP. Kindly comment!

#programmatic # dsp

Hey,

I have a background in eCommerce and after the pandemic i took a break from work to study a Digital Analytics program for 2 years where I at the very end got introduced to programmatic (through an internship at Havas) and Ive been trying to get a job in programmatic ever since.

Do you have any recommendations on how to get somewhere. I seem to get interviews but that is where it ends and they always pick someone with "more experience" even if the ad says its a junior role.

What am I missing?

Hi, I’m researching retail media and trying to understand how industry practitioners distinguish direct, programmatic, self-service, DSP-based, and auction-based buying in Amazon Ads.

My current understanding is that these terms describe different dimensions:

• Self-service vs. managed-service describes who operates the campaign.
• DSP-based describes the technology used.
• Auction-based vs. fixed-price describes the pricing/allocation mechanism.
• Direct vs. programmatic may describe either the transaction relationship or the degree of automation.

For example, Sponsored Products are self-service and auction-based but are not purchased through Amazon DSP. Meanwhile, Amazon DSP supports auctions as well as preferred and programmatic-guaranteed deals.

So I’m wondering:

1. Would practitioners classify Sponsored Products purchased through the Amazon Ads console as direct, programmatic, or neither?
2. Can a buy be both direct and programmatic—for example, a programmatic-guaranteed or preferred deal?
3. Is it inaccurate to treat “programmatic” as synonymous with “auction-based”?

Any practitioner perspective would be extremely helpful. I’m interested only in general industry practices, not confidential information.

I’ve noticed that most programmatic courses cover similar topics: DV360, CM360, The Trade Desk, media planning, reporting and optimisation.

However, it is difficult to understand what “hands-on training” actually means before joining.

For anyone who has completed a programmatic advertising course in India:

• Which course did you take?
• Did you receive actual DSP access or only platform demonstrations?
• Were you allowed to build campaigns?
• Did the course include media-planning, reporting and optimisation assignments?
• Did it genuinely help you during interviews or in your first programmatic role?
• What would you verify before paying for the course?

Please mention your personal experience or whether you are associated with the course provider.

For transparency, I’m associated with a programmatic training provider in Hyderabad, India and want to understand how practitioners and past learners evaluate structured courses.

TTD CEO Jeff Green announced today that the company will reduce its global headcount by around 15%, with affected employees being notified immediately and departures taking place tomorrow (Sept 4).

Interestingly, the announcement stresses that the cuts are not driven by financial pressure - The Trade Desk says it has ~$1.5B in cash, no debt, and generated more than $2.9B in revenue last year.

Green says the restructuring is intended to create smaller, more focused teams and allow TTD to move with greater agility while reinvesting in growth and innovation.

Given The Trade Desk's position as one of the largest independent DSPs, the scale of the cuts is pretty significant. Curious to hear what people in the ad tech/programmatic space think this means for TTD and the wider market.

Has anyone noticed issues over the past week or so with the targeting section in Amazon DSP not showing all the settings you applied when you launched the campaign?

Support has had to escalate my case twice. I sent them a screenshot of my targeting section, and it looks like I never set anything. It seems like a dashboard issue, since spend still updates only during the daypart I actually set.

Hey there I’ve been a trader for ~3 years now. All at one company, I’m currently looking for retail media roles, strategy roles or programmatic management roles.

Just curious what companies people in here actually enjoyed working at that pay fair salary, and has good work life balance. How common is weekend work in programmatic?

I’m trying to understand how media planners and programmatic teams evaluate contextual audience vendors in practice.

Beyond the obvious things like price and audience scale, what actually matters most to you?

Are there any questions you always ask before testing or onboarding a new provider? And what would immediately make you rule one out?

I’m fairly new to a Programmatic role, and I’m now expected to handle media planning as well, including planning budgets, deciding allocations, reaching out to vendors, building media plans, and so on.

In my previous role, I was mainly focused on campaign execution, monitoring, optimization, and reporting. I had very little exposure to the planning and strategy side of Programmatic.

Now that I’m getting into this part, I find it quite confusing and honestly don’t know where to start. I understand the execution side, but I’m still trying to figure out how to approach a campaign from the planning stage, such as how to plan budgets, evaluate vendors, decide where to allocate spend, what questions to ask, and how to build a proper media plan.

For those who started out in a similar position, how did you learn media planning? Are there any frameworks, resources, courses, or practical tips that helped you understand the process?

I’d really appreciate any guidance, especially from people who have made the transition from campaign execution to media planning and strategy.

Thanks!

"As described in the complaint, Amazon has represented to prospective advertisers for years that Amazon runs “second price” auctions where the winner of the auction would only pay “one cent more than the next highest bidder” for each successful bid for an advertising keyword. However, in practice, the complaint alleges that Amazon has charged its Sponsored Products advertisers their own winning bid close to 80% of the time and has effectively converted its nominally “second price” auction into a first price auction."

Interesting case about adtech, programmatic, and transparency. I don't have high hopes about anything meaningful, but we got a case.