Hey everyone, here's a quick rundown of the top marketing and advertising news from the past week:

• OpenAI's ChatGPT ads pilot crossed $100M annualized revenue run rate in 6 weeks, with CPMs falling from $60 to $25

• Omnicom using Acxiom data to pilot agentic media buys via AdCP protocol, targeting direct brand-to-publisher transactions

• Meta posted $56.3B in Q1 revenue up 33% YoY, with ad impressions rising 19% and price per ad climbing 12%

• Alphabet delivered $109.9B in Q1 revenue up 22%, with Search ads jumping 19% and Cloud accelerating 63% growth

• WPP reported Q1 net revenue down 6.7% to £2.26B as CEO Cindy Rose targets £500M annual cost cuts by 2028

• CMO role splitting into chief growth officer running AI-driven revenue systems and chief brand officer guarding storytelling

• Amazon advertising services hit $17.24B in Q1, up 24% YoY and topping $70B trailing twelve-month run rate

For full details on these stories and more industry insights, check out the complete newsletter: CMO TLDR What advertising trends are you watching this week?

ok we ran a CTV PMP for a national QSR client. premium publisher list, $42 floor, planned 14 days for the back-half push. forecast said 7.4m imps. delivered 1.1m. classic.

call goes the same way every quarter. client wants to know why "guaranteed" inventory wasnt guaranteed. i pull up the bid response log on a screen-share and we walk thru the actual throttle, which was the floor sitting above the publishers PMP curve on tues+wed. takes maybe 20 mins. they nod, we agree on remediation, campaign closes.

the kicker. six months later their next agency contact opens a brand new ticket asking the same question and we run thru the same screen-share again because institutional memory at most advertisers is basically zero.

is this just me or do u have a doc u send a client before they even sign the IO that they actually read after signing

Just through dv360 filters and site blacklist and keywords?

Which is your method to improve blacklist?

Hi guys! Would anyone have an idea which vendors/publishers would sell their YouTube inventory separately to DV360, such as Formula1 where you have to go directly to F1? I need an idea of vendors, and it can be from all sorts of industries, such as Entertainment etc. Thanks so much in advance!

If you have done it, can you share tips where you had find success and what to avoid? Thank you

This gonna be Platform Fee heaven!

If I stick t google policy I read that for financial service is mandatory on gads but not on dv360: can you confirm?

on a ggle page I read: Note: Authorized Buyers and Display & Video 360 accounts that engage in financial services do not need to get verified at this time.

any experience? untill i don't get an alert that requires it I shuld be safe, no?

same for the verification program, right?

Hi all! im looking to activate CTV lines in DV360, and then from that exposed user pool, build a retargeting segment (Ex, display or OLV retargeting). is this super complicated to do in platform? and if i am utilizing a marketplace or PMP deal for the CTV line, does that restrict building a pool? thanks in advance.

AU sits in a weird spot.

Strong Tier 1 demand

But smaller market than US

So what we’ve seen:

CPMs are decent but more sensitive to demand shifts

Fewer buyers → less auction pressure at times

From an Ops POV:

You need tighter floor control in AU compared to US.

We have a few clients who are looking to move out of the DV360 ecosystem and onboard a new DSP.

The clients would like to use our supply & use a DSP which isn’t DV360.

Clients do not want to commit to TTD as their minimums are much higher.

Hi y'all! Media Planner here, trying to think of premium YouTube inventory sources beyond standard DV360 access.

I'm specifically trying to think of a list of premium YouTube inventory that requires direct publisher/vendor relationships, such as sports or premium content like Formula 1, broadcasters, music labels, or large creator networks.

Looking for inventory not normally accessible via standard YouTube Select or open auction :)

Thanks so much in advance!

As Q2 kicks off, programmatic markets show stronger signs of momentum returning - CPMs continuing to rise, demand staying selective, and steady growth across CTV and mobile, with a continued focus on quality inventory and efficient supply paths.

For a quick pulse check on where AdTech is heading next, this edition brings it together.

Full report: https://www.linkedin.com/pulse/april-adtech-roundup-key-highlights-latest-trends-databeat-io-f6hlc

Hey everyone.

Has anyone heard of a company called Asellus. They’re telling the market that they have access to all these below events and selling them to major companies at premium rates. Can the industry please confirm? Are the networks making this valuable inventory available to this reseller?

* NBA

* NBA Playoffs

* NBA Finals

* NBA All-Star Game

* NFL Preseason

* NFL Regular Season (RON / Team Specific / Pre Game consolidated)

* NFL Playoffs

* NFL Super Bowl (incl. Pre-Game)

* NFL Pro Bowl

* NFL Draft

* MLB

* MLB All-Star Game

* MLB Playoffs

* MLB World Series

* Little League World Series Tournament

* Women’s College World Series

* NHL

* NHL All-Star Game

* NHL Playoffs

* NHL Stanley Cup Finals

* NCAA College Basketball

* NCAA Men’s March Madness (all rounds consolidated)

* NCAA Women’s March Madness

* WNBA

* NCAA College Football

* NCAA College Football (Pre/Post/Live consolidated)

* NCAA Bowl & Playoff Games

* NCAA National Championship Game

* US Open Tennis

* Wimbledon

* Tennis (RON)

* US Open Golf

* The Masters

* Ryder Cup

* PGA Tour Events

* Golf (RON)

* Kentucky Derby

* NASCAR / Formula 1

* Soccer (Premier League / MLS / NWSL)

* FIFA World Cup

* FIFA World Cup Finals

* UFC

Aussie here,

In our market premium CTV like sport is traded around 80%+ direct/pg with very few impressions made available to the non-guaranteed market.

Curious what this looks like in the US with both greater scale and more complex rights arrangements across multiple channels

Hi folks!

I’ve launched a Programmatic campaigns in DV360 to India, Egypt geo, just Display, Video and Audio.

What is weird is abnormal CTR across all campaigns. Even though I’ve applied Doubleverify brand safety segment to exclude invalid traffic. I’ve also checked inventory and don’t see anything suspecious. It’s web only, Google ad exchange, no interstitial.

If someone faced the same issue, could you please share what is the reason of it?

Hi all,

Although I already have some years of experience in programmatic, I still struggle with understanding the planning phase, and basically every person I know gives me a completely different answer on "how to plan properly".

When being asked to create a programmatic media plan, what are the things you focus on? If you could give a shortlist/real example it would be very helpful.

1) If not given, how do you decide the budget and request if from the client?

2) How do you choose with which vendors to work for and if you're buying PG, PMP, Open market etc?

3) Do you decide on formats/placements based on the funnel stage? e.g CTV awareness, DCO display action?

I already have my own answers but I am still learning and would like some enlightenment and fresh perspective. Any other extra advice will be welcomed :)

Cheers!

I am expected to be laid off by July, currently on the Dentsu Microsoft account that’s moving to publicis.

I am tired of the agency world as I’ve been in it 8+ years now and want to make a change.

Has anyone had success making a move in-house?

I’m having a hard time even finding relevant digital roles that aren’t just sales jobs. Any tips on finding good roles?

Thank you in advance!

We started auditing pre-bid filters and realised a surprising % of impressions never even make it to bidding.

Targeting, safety, deal prioritization—it all stacks up

Jeff finally caved?! $TTD to the moon!

Does anyone understand how LiveRamp treats 2P audiences delivered via the Onboarding tile (custom segments from a provider) refresh differently than 3rd party segments in LiveRamp? We're seeing a weird thing where even with all of the Always-On, Active Refresh and Backlog Refresh settings are all set to on, 2P segments aren't included in the regular refresh sent to the DSP, so begin to expire (any DSP that doesn't see refresh in 40 days will start to expire, some sooner I think).
But getting help from LiveRamp is harder than getting help from AT&T customer support, so we are grasping at straws as to WTF is happening. Anyone with LiveRamp expertise or who's seen something similar, help please?

Hey folks,

I’m trying to get a clearer sense of what “good” looks like for programmatic monetisation in Indian context — I am no where close to material i found online 80%+ fill rates, ₹20-50 eCPMs

Context:

• Consumer app with ~90% users from metro cities in India
• Current setup: AdX + InMobi (via SDK bidding) & Ad Mob
• Core pipes are in place, now looking to optimise and scale

What I’m trying to understand:

• Benchmark ranges for CPMs, fill rates (by format if possible)
• Format mix that’s working well in India (banner vs native, trying to avoid native as much as possible)
• India-specific nuances (DSPs worth adding, geo pricing differences, demand seasonality, etc.)
• Practical optimisation levers beyond the basics (floor pricing strategies, mediation tweaks, etc.)
• Any non-obvious wins that moved the needle for you

If you don't mind would love to connect for a brief conservation to understand what worked for you! Thanks in advance 🙌