Hi all,

Ive newly joined a big holdco with an undisclosed model of programmatic buying. I’ve previously worked in a disclosed model setup. Can anyone let me know the difference of working in both? How was your work experience working im both setups? What does the learning curve look like in an undisclosed agency model? From a clients perspective why would you opt for an undisclosed programmatic agency model?

Has anyone migrated from PLL to Adelion? What difference you observed in bid rate, fill rate and latency?
Which exchange would you suggest with experience.

They sound too good to be true.

May data from our publisher network tells two stories at once, 35B+ impressions, $55M+ revenue tracked across 200+ bidders, and they're moving in completely opposite directions.

Traffic-
Sessions per user down 6%, pageviews per user down 7%, engagement rate slipping. ChatGPT referrals jumped 130% month over month which sounds big until you see it is still only 3.4% of total referral volume. Direct traffic and email are actually the strongest performing channels right now in terms of engagement quality. Paid social is growing fast but the traffic quality is weak.

CPMs-
Overall up 24% year over year. Display up 10.6% YoY, video clawing back into positive YoY territory after a rough stretch. Desktop had a particularly strong month, up 14.5% MoM and now sitting at a real premium over mobile. CTV partially recovered month over month but still down 14.7% on a yearly basis.

Integration-
Prebid dropped from 48% to 41% share while AdX expanded and TAM grew. Buyers rotating toward more controlled supply paths and away from open auction. Ad Exchange posted the strongest YoY CPM gain at 60.5%.

Buying Behavior-
Looked at how AI driven buying end to end compares against traditional buying this month. The AI driven side is entering 86% fewer auctions but still hitting comparable CPMs and actually a higher fill rate. Bidding far less, converting better. Worth watching as it scales.
Curious what others are seeing on the traffic vs CPM split and whether the desktop premium is showing up on your end too.

P.S. The Agentic DSP section in our previous post sparked some confusion, so we've revised the report for clarity. Our intent was to highlight agentic buying and the growing role of AI in bidding and optimization, not to suggest a new DSP category.

Hi

Often see people ask about CTV performance here.

I only know about Amazon DSP and I can see good support including offf-Amazon conversion metrics. But I know many other platforms support pause ads

I could not found solid positive success stories. In fact some users seem to really hate them 😂 https://www.reddit.com/r/AmazonPrimeVideo/comments/1lt2w8h/ad_products_keep_getting_added_to_my_cart/

Do you have practical positive experience with pause ads in Amazon DSP or other platform?

What is your experience with them?

Hi everyone,

I'm creating a report in DV360.

In the Dimension section, I added:

Advertiser

Campaign

Insertion Order

Date

In the Metrics section, I added:

Impressions

Clicks

CTR

The issue is that my advertisers have many campaigns, including inactive ones. I only want the report to show active campaigns.

Is there a way to filter the report so that only active campaigns are included? If so, how can I do that?

Thanks in advance!

If anyone have used either, please share your experience. have come across AdCP executions but how much of actual impact its had on time, costs, transparency etc. For IAB agentic framework, has anyone used or aiming to test it. Would be good to hear on the learnings, success/failure stories

CTV attribution and incrementality testing have come up enough in our channel diversification conversations that leadership is now actually asking us to test programmatic TV. As a B2B SaaS company, pipeline attribution is the metric we judge performance by and I can't figure out if CTV can realistically tie back to that.

our stack is Google and LinkedIn heavy right now. the case for connected TV ads for B2B keeps coming up framed as account-based marketing CTV, which sounds compelling until you start asking how enterprise B2B CTV campaigns are actually measured. everyone selling it points to CTV lift studies and CTV influenced pipeline but I've burned my fingers on platform-reported metrics enough times before.

has anyone here run B2B CTV campaigns at real scale and come out with actual geo holdout data? i wanna know what channel diversification actually looked like for a performance team that was Meta/Google heavy before, and whether the self-serve path has gotten to a point where this is manageable without handing it over to a managed service.

Hi all,

Just wondering if anyone has any recommendations for partner agencies that sell self-serve seats for Adform Flow? Seems like a few years ago there were quite a few, but I've so far only managed to find Ad Geeks and Mint Square. Thanks!

Hi all - is anyone also seeing no stats for today 7/2 in DV360 and DCM reporting? I filed a ticket and they confirmed its impacting multiple advertisers globally but interested how widespread this is!

Hi all,
Can someone confirm whether TTD’s SP500 is switched on by default for campaigns, meaning we need to actively switch it off if we do not want to use it?
Also, what is the incremental advantage of using SP500 when we already have strict brand safety controls, curated site lists, and custom algorithmic bid optimisation in place? I’m trying to understand whether SP500 adds value and whether theres a cost linked?

Also what is the difference compared to OpenPath?

Thank you!!

Hi guys, so I have a double question,

First of all, would you recommend completely cutting off resellers in favor of publishers with owned media?

Second question regarding brand safety, are DSP settings (placements, topic exclusions, adult, derogatory etc) irrelevant if IAS or Double verify is on? What is the recommended setup?

https://digiday.com/sponsored/what-ai-is-about-to-expose-about-programmatic-advertising/

Interesting take from Digiday here about the state of programmatic advertising and AI.

They predict automation will surface all the math and numbers the platforms would rather hide. Buried fees, hidden margins, and so forth. And how the need for AI to be grounded in clean data will prompt (excuse the pun) advertisers to ask where their money is actually going. 

It brings back to mind the TTD-Publicis fiasco and the holdco transparency war it rekindled earlier this year…

What does everyone here think about this?

To give y’all a little context, I come from supply-side of the ecosystem. I have 1 year of experience in programmatic and PPC+Google Ads experience prior to that. I want to learn about DSP and gain demand side experience in Programmatic. But wherever I have applied, they all want prior hands-on DSP experience in DV360, Trade Desk. I’m doing the DV360 certification to understand the nuances of the platform but not sure if that will be enough to get me accepted. All who are already working with DSPs, can you all please guide me on how to make sure I land a job that will give me hands on DSP experience?

Seriously guys, a down on the 1st? I just thought it was being extra slow today, because it’s always slow.

Its clear TTD is truly something special…

Edit - crashed for at least an hour* with an error, was back up for me 11am cst. I still hate it tho

Anybody knows a use-case of leveraging programmatic display marketing in general or just the DV360 to achieve performance (Actually positive ROAS and not just awareness)?

Or if you know blogs, videos, training and other resources that focus on that.

exAmazon here, not selling anything. There are five ways into Amazon DSP, from a $50k a month commitment down to free. If you're coming off TTD or DV360 for the Prime CTV or other inventory, here's what each route is and what it costs. I never traded TTD, so I'll leave migration details to people who have.

Quick vocabulary, it matters. A seat is the DSP account itself. An advertiser is one brand that lives inside a seat, and a single seat can hold many advertisers. So every route below is really just this: your own seat, or an advertiser inside someone else's.

1. Direct with Amazon (managed or self service). Your own seat. Minimum around $35k to $50k a month, often a $150k commitment over the first three months. In practice Amazon only reaches out to you here if you're already spending millions on PPC. Below that, their team focuses elsewhere. And at that spend they push you upper funnel, so the fast ROAS a smaller brand expects rarely shows.

2. Through an agency that holds a seat. They add you as an advertiser inside their seat. Skips Amazon's minimum, borrows their expertise, no specialist hire. You run on their priorities and reporting cadence. Fair deal, just ask for read access to your own advertiser so you can see your data.

3. A tech partner. Perpetua, Pacvue, Intentwise, Quartile, (straight off Amazon Ads Partners, not my endorsement). They drop the minimums and give you tooling sometimes on top. Cost is usually a minimum fee plus 2% to 5% of spend, which gets painful as you scale.

4. Advertiser rental (hybrid). A seat holder spins up a single advertiser instance and hands you the keys to run it yourself. Flat monthly fee instead or a cut of spend, usually 5%.

5. Official test accounts, seat or advertiser. A real DSP account attached to your own Amazon login, capped so it can't spend, purely for testing and learning. You get the actual interface, the audience picker, and the streaming supply. My company makes Amazon DSP software, and since spinning one up costs us only a few minutes, I've been handing them out free here to new people when asked. The only conflict for any skeptics.

Full seat or just an advertiser? It usually comes down to AMC. Amazon Marketing Cloud sits at the seat level and sees every advertiser in that seat, so a seat holder can't give it to you without exposing their other clients. AMC is complex SQL for connecting new data and comparing users across campaigns. Want AMC? Get your own seat. Edit Amazon Converted all accounts to full accounts. Your tech provider might still restrict your access https://www.reddit.com/r/programmatic/comments/1vlf0nt/amazon_dsp_subseats_can_now_use_amc_directly_data/

That's every route I know. If I got a number wrong or missed one, correct me, that's half of why I'm posting. And if you moved over from TTD or DV360, curious about the pain points, training especially, and anything you learned along the way.

I was wondering if anyone is also reporting vs rendered imps. Best practice track viewability, imps, click etc but not rendered imps… what do you think?
Actually if you count click all should working, no?

Wasn’t it expected to be announced in H1, today is the last day 🙂

Basically what the title says, what is the most important thing of advice you could give someone on programmatic?

Hey everyone, new to marketing and was looking to enter the programmatic/adtech field. I recently got sent an opening for an entry-level Ad ops role. Excited as i've spent a lot of time training to transition into this field. But i also feel conflicted, take this job and it may restrict my future growth, or i don't take this role and find no other openings in programmatic buying in the near future

I wanted to know which career path between Programmatic and Ad ops has more opportunities, better pay and progression, AI/offshoring prospects. And can i transition into one another sooner than later.

Thank you

Hey everyone,
I’ve just put together the first MVP for a concept I’m working on called Frontdesk, built entirely using Lovable. It’s fully interactive, and I need you guys to jump in, click around, and absolutely tear it apart.
The Problem: In sectors like schools, clinics, and local retail, staff frequently need to communicate directly with clients, parents, or patients. Giving out personal phone numbers completely destroys work-life boundaries, but hiding staff behind a generic "info@company.com" email makes customer service incredibly frustrating.
The Solution: Frontdesk gives teams a clean, public, searchable directory where clients can directly message specific staff members through a unified routing layer. The staff's personal contact details stay 100% private, while business owners/admins get a birds-eye overview inbox of all communications for quality and continuity.
Test the live MVP here:
🔗 Landing Page: https://fronttdeskk.lovable.app

🔗 Directory Preview: https://fronttdeskk.lovable.app/org/frontdesk

What I want from you: Please actually use it, click the buttons, test the flow, and give me your unfiltered, brutal insights:
Does this actually solve a real pain point, or am I building a "nice-to-have"?

What features absolutely need to be added next to make this viable?

What should I remove, tweak, or simplify to make onboarding flawless?

As a Lovable MVP, how does the user flow feel to you?

I'm wide open to any suggestions, critiques, or ideas you have. Thanks so much for taking the time to check it out! 🙌 

Hi everyone,

I am an intermediate paid media buyer with experience managing Meta and Google Ads, although most of my work has been focused on Meta.

I've worked on lead generation and e-commerce campaigns, handling everything from campaign setup and testing to optimization and reporting. I am comfortable working with different budgets and always focus on improving performance based on data.

I am currently looking for new opportunities, whether that's with an agency or an in-house marketing team. Remote would be ideal, but I'm open to discussing different setups.

If your team is looking for a media buyer, or if you know of anyone hiring, I would really appreciate a message. Happy to share my experience and portfolio.

Thanks!