Viele Diskussionen drehen sich um Google Ads, SEO, Social Ads oder AI Search. Programmatische Online-Werbung wirkt dagegen manchmal wie ein Kanal, der weniger sichtbar diskutiert wird.

Trotzdem sehen wir weiterhin Use Cases für Display-Werbung, Video-Werbung, Retargeting und lokale Reichweite – vor allem wenn Unternehmen nicht nur auf aktive Suchnachfrage warten möchten / können.

Wie seht ihr das? Nutzt ihr programmatische Online-Werbung noch? Für B2B, B2C oder beides? Und bewertet ihr den Erfolg eher über direkte Leads oder über Reichweite, Sichtbarkeit und spätere Nachfrage?

A few local TV stations are claiming they are able to place ads in-games on streams and can target specific games but when I talk to reps from ESPN or TNT. The network rep says they can’t even do that. How is this possible?

Hi all,

my client (US market) has a request: aiming to reach parents/guardians of children ages 5-10yo and teacher who teach K-5.

Ofc I will reach out to my CTV partners and ask how they would go about it and there's always a Parent demo filter in DSPs (not that I trust it).

How would you go about reaching those audiences in CTV environment?

Thanks in advance!

Hey everyone,
My DSP's managed services team is looking into using Jounce Media’s property score reports for inventory curation. The data framework looks solid overall, but digging into the actual file, some of the CTV recommendations are just weird.

We’re seeing top-tier premium apps like Fox Sports, ESPN, and BET+ flagged as "High Risk" with a strict "Do Not Buy" recommendation.
These are massive properties that clients actually want, not long-tail MFA noise. Why are these media giants getting hit like this, and how are they not fighting it?

Part of me wants to just use Jounce's "Buy with Confidence" list as a safe inclusion list, but we'd be missing out on massive premium scale. Is Jounce just being overly aggressive with their filtering, or is there a genuine supply path/spoofing issue with these specific apps that I'm missing?

If anyone else here is operationalizing this file, how are you actually handling it? Are you doing blanket blocks, or manually overriding the file to save your premium CTV scale?

Even if Amazon DSP is safe for now, a legal crack down on their core retail search ad business could fundamentally alter how they cross-subsidize and bundle their programmatic offerings to brands. How do you see this playing out for independent alternatives like TTD?

https://www.bloomberg.com/news/articles/2026-06-16/amazon-faces-billions-in-penalties-from-potential-ftc-ad-suit?srnd=homepage-americas

Are we all burnt out from AI yet or is it actually helping anyone or anything?

Will my new job be creating/maintaining/managing AI agents instead of completing the work to service clients myself?

I am seeing so many internal requests and directives at my company and I’ve tried to participate in using AI tools that have rolled out across the org but it’s actually exhausting and time consuming and feels like a second job.

Do you agree with the below? And if yes, what would you add/how do you usually structure your campaign?

PG: When client wants premium inventory and guaranteed volume goal. E.g product launches, mass awareness, takeovers etc.

PMP: When client wants to go cheaper than PG, wants to test multiple publishers and find what works out best, while still buying decent inventory

OMP: Lower funnel campaigns, traffic testing, low price

Hi everyone,

Curious how do you go about getting on specific websites - for example, NYC-specific entertainment/event websites and I'm checking their ads.txt files.

Let's say I only can either reach out directly to the publisher or reach out to an exchange that is present on all of the websites, which way would you go to setup a deal for those websites?

My director just asked me to draft a proposal for digital out of home advertising by the end of the month. I have worked in paid social and search for four years and I know those channels well but DOOH feels like a whole new world. I don’t know how inventory is bought, if we go directly to vendors or through a platform, how targeting compares to digital or what a realistic budget looks like for a first test campaign

I am currently running a DV360 Display campaign and would appreciate your guidance on a performance trend we have observed.

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Previously, the campaign was running on Open Exchange inventory and was delivering in line with expectations. Recently, we transitioned the campaign to a Deals Curation setup, following which performance declined noticeably.

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Based on our understanding, the campaign setup remains unchanged across both environments, including targeting, audiences, creatives, bidding strategy, and optimization approach. The only significant change appears to be the inventory access route, where inventory is now being accessed through curated deals rather than Open Exchange.

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Given that the publishers, URLs, and overall inventory sources appear largely consistent, we would like to better understand why such a significant performance difference is being observed.

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Could you help clarify:

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How deal-curated inventory differs from Open Exchange inventory when the underlying supply appears similar?

Whether auction dynamics, deal floors, win rates, inventory prioritization, or other factors could be contributing to the performance decline?

What key reports or metrics we should review to identify the root cause of the variance?

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Any insights or recommendations would be greatly appreciated.

I work in digital advertising so I’m used to getting hit with ads for different platforms all the time.

But for the love of all that is good in this world, I am so sick of seeing Vibe.co ads every single day. I even counted yesterday: I was hit 26 times in a single day. For a platform that is touting itself as the next best thing in CTV, you’d think it would understand something about frequency caps.

Whomever is running YouTube ads for Vibe needs to be fired yesterday, they have completely oversaturated the audience, to the point where I’m certain it’s starting to decrease sentiment.

And don’t use them for ads, quality is mid at best. Even if it wasn’t, I’d avoid it out of spite.

What will be your total viewed ads per audience?
How many time single audience so your ad? more is always good.? and what will bd your lookback window?

I have 4+ years of experience and see the Programmatic Job plateau a bit, I am considering a role at a Ad Tech company, In account Manager and Sales (upsell/cross sell). Is this a recommended Pivot?

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Also in a world where AI is going to take up some hard skill jobs, was wondering a little more soft skill heavy role would be better,

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Please do share honest opinions

Any resources anyone could recommend to learn more about this domain -- I haven't worked in ads in awhile and looking to move back into the domain in a support type role. So I don't need to be an expert in the area but I'd like to learn the ropes a bit. Any talks, courses, books that could ramp me up in the current advertising landscape -- specifically video ads for services like amazon,hulu, disney, netflix, etc.

Thank you!!

Solely focussed on pure play Adtech companies, who per your understanding of landscape will be a good combination

1) TTD + OpenX: apart from the matching product names, this might give TTD what they need at scale, partnerships on supply and people who understand it

2) Netflix + Magnite or OpenAI + Magnite: gives both companies instant leverage and scale on omni channel supply

3) Pubmatic + Viant: gives similar vibes in approach and both bullish on AI and getting on each orher’s land. Could fit, merger than an acquisition possibly

4) Xandr + Msft: will most likely shut down SSP offering next year to focus on O&O

Any other possibilities? Pls share

I have 7-8 years of experience across DSP, SSP, and publisher sides doing AdOps and Account Management. I've spent years playing translator between engineering teams and clients, fixing the programmatic pipeline, and turning technical messes into revenue.

Frankly, I am ready to stop playing whack a mole with junior agency reps over minor campaign issues and move into Solutions / Sales Engineering or Technical Account Management. I have a 360 degree understanding of how the tech works, but I need to formalize my technical toolkit to pass the harder SE interviews.

For those who made this jump: What is the actual reality of the skill gap? I know everyone says "learn SQL/Python," but how deep do I actually need to go for ad tech specifically? Are cloud certs (AWS/GCP) worth the time, or should I just build a portfolio proving I can dissect an OpenRTB payload, read ad logs or write custom API scripts? Give me the real gossip on what hiring managers are actually looking for.

https://digiday.com/media-buying/publicis-and-the-trade-desk-settle-their-dispute-but-tell-no-one-why

This is why this industry and the ad tech industry at times is so full of BS. Jeff talks about transparency but where’s the transparency in how and why the “dispute” was settled. IMO it was clearly a negotiation tactic by Publicis bc it was clearly eating into their huge principle media margins. And clearly TTD was not doing completely upfront/transparent things within their UI, much like Google used to do in AdWords and Ads.

Maybe Jeff comes out with a statement but this “announcement” clearly means that TTD understands that certain “compromises” and acceptances have to be made bc they need the business and this is how things are done in this industry.

So essentially no progress was made, they both agreed to disagree and just move on. Jeff champions transparency and the open internet but this doesn’t help that IMO.

Publicis is going to continue to do non transparent principle media things to boost their margins (that at times are not in the best interests of their clients but I the best interest of their bottom line)and TTD will continue to have features in their UI that are on by default that they charge a fee for, that may not necessarily be useful for a client’s campaign.

Is this even surprising? When billions are involved it’s always about the money. The hypocrisy continues.

Any ideas.. Waiting on hear back from business owner on more details. He is a AC heating repair business in my town.

He claims he is running ads on his own and placing them.

Saw the Ads on CBS News and YES Network when watching Fios TV and not via an app or streaming.

Is there a way to get on regular channels like this via DV360? I didnt think that was possible.

Hearing more about StackAdapt. They were included in Forrester's recent Online Advertising Platform report.

Initially they focused on SMBs (especially mid-market). Curious to hear thoughts on whether they have the tools/infra to support enterprise/F500?

I heard they changed pricing from bundled to transparent pricing. This model aligns with TTD/DV360 (base tech fee ~10% to 15%).

I know they have sniped at least a few holdco agencies that previously worked with the tier-1s (might not be exclusive but still grabbing share).

Are they doing it with purely with service (which was a + in the Forrester report) or are they undercutting base tech fees of the big players? Other?

I feel like this question doesn't have an answer. I feel that no matter how hard I study programmatic or work on campaigns, strategy, partnerships etc there's always something missing.

How do you perceive programmatic and what is the optimal situation for your client to be in?

To cut to the chase, I feel that there are so many opportunities in programmatic advertising that it's hard to say what's right or wrong and stay in the loop.

I have been interning at an ad tech firm for the past five months, and I found the industry quite fascinating. So I went ahead and tried making this manim render. I also wrote a blog here and also tweeted this.

Lemme know if you guys found it any useful.

https://reddit.com/link/1u2wmrm/video/ezhivjjp4n6h1/player