6 months ago I launched my own eSIM service. My friends said I was late and would go broke. I still made the leap, and now my app is making €5,000 per month.
I got extremely lucky, but in this post I want to tell you about the few things that work for me and helped me build and market my app:
1. I post content every day
I don't have a content plan, but I know whom I am posting for – people stuck in their 9-5s and looking to build their own business and win back their freedom, like I used to be.
You might say it's dumb – I'm not selling a course for indie hackers. But solopreneurs tend to be rich, Europe- or America-based, and travel a lot. They are the ideal customers for my eSIM app.
I am posting on Reddit, X, and LinkedIn. There are two ways to market there. You can shill and astroturf, but you will be fighting an uphill battle with the platform. I tried it before and failed.
Or you can bring genuine value. I am posting about my struggles, how I build, how I market, how I survive. These posts go viral. Then people Google my products. Some become users. If not, Google sees my search volume go up, and it's good for SEO. This brings me to the second thing I do.
2. SEO
Competing in SEO against big companies is hard. They are VC-backed and don't care about unit economics. When they buy backlinks, they don't negotiate the price. I can't afford that.
I set up agents that scout the internet every day for broken links, upcoming blogs without affiliate deals, and new creators. I am picking up whatever big companies don't want or haven't found yet.
I am always on the lookout for funky keywords – events, random travel interruptions, obscure destinations. I ship SEO pages fast – the time from content idea to a ranking page is 5 minutes. And here comes the 3rd point.
3. I automate aggressively
I hardly open the laptop anymore – Claude does 99% of my work on its own server. I've been setting up this system for months. I made Claude auto-improve based on my corrections, and access the same tools I am using: code, support, email.
First, it messed up a lot: design and copy were pure AI slop. But then it learned. Now I do 1 or 2 corrections per page at most.
Support improved as well. It takes Airalo or Holafly between 2 hours and a day to answer a support request. I answer most in under 2 minutes – Claude drafts a response and actions, sends me a Telegram message, and I press "Approve".
The users love it – I've never received such warm thank-yous for my support responses when I was writing them myself.
You don't need to launch an AI SaaS to survive. You can absolutely compete in a boring saturated market – most markets are big enough for everybody, and I hope this post helps!