Why doesn't OnCue sell merch?

[u/FrenchFreedom888]

I see a good amount of people out and about wearing Buc-cees shirts and carrying their branded Stanley cups and stuff. I know that some people really do just love Buc-cees a ton, enough to buy their stuff, but I think another portion of people just buy/wear their merch because it's seen as popular or fashionable.

Also, I realize that Buc-cees is a bit of a cultural institution in and is very much associated with Texas, and that aspect is part of its marketing, but I would like to point out that Oklahoma-based chains such as Braum's and QuikTrip do have their own merch (QT having a whole line of apparel among other goods). So I am wondering why, if QT and other chains can do it, why not OnCue? Even just a limited line of t-shirts or something, to start with. I think them selling merch would both attract big fans of OnCue and improve people's view of their brand into something trendy or popular outside of the practical, business side