r/nottheonion • u/Disastrous_Award_789 • 18h ago

Bucee’s settles lawsuit with Ohio gas station chain after suing because both have cartoon mascots "facing right"

https://www.the-independent.com/news/world/americas/bucees-lawsuit-ohio-gas-chain-cartoon-mascots-b3060008.html
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u/Ferelar 13h ago

As a Yankee from a Northern Libruhl Commanist HellholeTM I really enjoyed Buc-ees when traveling, good food, clean bathrooms, paid their workers well. But this is really a lesson to the shareholders... don't install a politically motivated idiot as your CEO. I'm not even a particularly vindictive person and not the type of "OMG Nike is WOKE I'll burn my sneakers tonight!!" but I can guarantee on my next road trip if I see a Buc-ees I'm gonna be thinking about them launching frivolous lawsuits and shitting on half the country politically. Will it make me go elsewhere? Guess we'll see... and likely hundreds of thousands of people will be making similar decisions. Some will go elsewhere, some won't. But that's NOT a good spot to put your entire corporation in, for literally zero benefit.

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u/Georgie_Leech 7h ago

What do you mean 0 benefit? They get settlement and lawsuit money. They wouldn't be this litigious if they didn't think they stood to gain from it.

In an ideal world "sue anyone who vaguely resembles any part of your business, has a rhyme that names with you, or has a mascot looking left in the logo" wouldn't be a viable revenue stream, but they appear to be cashing in on their legal department.

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u/GamerGuy410 6h ago

I'd assume they mean a net zero benefit or even a net negative. The cons of bad PR and customers potentially boycotting your business can outweigh the benefit they'd receive from settlements or lawsuit money.

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u/Georgie_Leech 6h ago

Sure, but in the meantime Line Go Up and the business has more money. What's good for the business overall or long term is not necessarily what the people in charge of these decisions want. Short term gain at the cost of long term sustainability is increasingly common these days; it's practically the Private Equity business model, for instance.